By now it should come as no surprise to anyone that in 2021, TikTok has established itself as one of the leading platforms for music promotion and discovery. Not only has it launched several successful music careers in the last year alone, but it’s given hundreds of musicians a viable platform for independent success, and a blueprint for what often appears to be a recipe for ‘overnight success.’

If that hasn’t sold you on why you should use TikTok to promote your music online, here are five reasons that…