The key to success as a musician is not in quantity, but quality.
Just as the 1,000 True Fans theory argues, it’s better to have a small number of dedicated fans than to have an army of casual listeners. And this is never more true than when it comes to your crowdfunding efforts.
It’s great to have tons of people following you on social media, but not everyone is going to actively contribute; which is why it’s so important to focus on and cultivate active engagement. Without it, you will fail.
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