If you’re getting pretty serious about this whole music career thing, you’ve probably already started brainstorming some band marketing ideas to gain more exposure. 

But if you haven’t gotten much farther than “set up an Instagram account and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list.

1. Know your brand

Before you can market your band, you need to have your brand in place.

What’s unique about your act? Which aspects…

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