Somewhere along the way as you steadily grow your band’s following, the question is bound to come up: Should we start selling merch?

There’s so much to consider, from what kind of band merch will sell best to actually creating an online store. This guide will get you started with all of the essentials, including how to choose merch items, where to order them, and how to sell your band merch online.

How to choose your merch

The first step is figuring out what you’re going to sell — not just items…

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