Creativity is a central element in making music, and it should be visible in your website design as well. Social media offers some useful tools for promotion, but having your own website presents powerful advantages: your website is not restricted to character limits, or a news feed algorithm. You have control over how your website looks, you can organize it however you like, and it can include everything you need to promote your music and build your fanbase.
To engage your fans and impress industry, design a music website that shows your personality as well as your music. We’ve put together a list of important features along with examples of the best music website designs to inspire you.
1. A visually engaging image
When someone visits your website you only have a few seconds to make a big impression. The quickest way to grab attention is with an engaging header image. A strong header image is arguably just as important as your music - it will encourage your visitors to engage further with your music.
An inspiring main image also sets the tone for your entire website. It should convey your brand, your vibe, and your sound all at once. Choose an image that shows you in your element, be that performing or co-writing or just posing with your bandmates in a way that feels natural. Then pull colors from your main image to create the rest of your website’s design.
Experimental electronic band Black Signal melds their header image seamlessly into a design that uses navy and pops of pink, drawing the vibe and colors of the main image into the rest of their website design.
Music website design example: Black Signal
2. Use whitespace to emphasize content
Creating a website from a minimal music website template allows for plenty of videos, photos, and media to bring your band’s sound to life across your pages. Using whitespace is key to a minimal, clean look. It allows for padding (space) on your page and around content, to let it ‘breathe.’
Minimalism instantly gives your website a professional look - even with plenty of content, the extra space makes pages appear uncluttered, and the fonts appear crisp and clean.
Using whitespace to create a minimal yet engaging website is shown by composer Ghost Girl. They’ve taken advantage of a clean white slate with a sidebar to add music in carefully-curated batches.
Music website design example: Ghost Girl
3. A video header
Using a video header to lead your website design can create a feeling of excitement, or spark interest for the rest of your music website. Make sure the video header isn’t long (about 10 seconds is great), and set your band name, social media icons, and menu over top of it. This combination of static text and motion behind it is a great way to make your website visitors stop and take notice.
PopNoir band Wolf & Moon includes a whimsical video on their music website. In addition to looping perfectly, it sets the tone which the rest of their band website follows.
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Music website example: Wolf & Moon
4. Website animation
One way to be sure your website design stands out is by using subtle animation. This could include your artist name, menu, and call-to-action floating seamlessly into view as your page loads. This animation sets you up with an on-trend website that immediately engages your fans' interest.
Rapper Haviah Mighty creates a sleek look for her website using loading animation. Matched with a fierce header image, clear menu, and classic black and white color scheme, this animation sets a powerful – and memorable – tone.
Music website design example: Haviah Mighty
5. A space to sell your music and merch
Effective website design displays who you are and what you do in a way that encourages fans to follow and support you online. Make good use of this space - it is all your own, to sell music and merch directly to your fans. Selling merch online can provide extra income and is also a great way to connect more fully with your fans.
Rock duo Yur Mum uses vibrant imagery to set the tone for their website. They also feature a simple side menu with page name styling that echoes the black background of their merch page. This opens out to their eye-catching merch products, ranging from a selection album formats to shirts and stickers.
Music website design example: Yur Mum
6. Coordinated color palette
Telling your band’s story is made easier when you select a color palette that matches the vibe of your music. To help with this, choose a website template that appeals to you (the header space available, the menu style, and the content area layout), and then add your main image. From there, use colors from the header image to create sections with titles, text, and buttons all in the same color scheme. The result will be an artist website that feels familiar and natural to your fans, encouraging them to return time and time again.
Irish folk band House of Hamill evokes a feeling with their website coordinated in shades of gold and teal. White is the perfect accent color to set apart sections and page names in a clear menu.
Music website design example: House of Hamill
7. Consider a call-to-action
To be sure you’re making the most of engaging every visitor landing on your homepage, add a ‘Call-to-Action’ feature. A call-to-action is the perfect way to focus attention on an upcoming single release, an album pre-order, a new video, or to point out your fan subscriptions service. You can also use a call-to-action to build your mailing list without being too obtrusive.
As a design element, the ‘Call-to-Action’ feature adds dynamic energy to the header section by tying together your artist name or logo, and the site menu. Bonnie Li uses a stylized header image to evoke a mood for her music, and has added a call-to-action with a contrasting button to draw attention to her latest single.
Music website design example: Bonnie Li
8. Draw on your branding
When you create a music website design you want your fans to feel inspired and comfortable. One huge convenience of building your own website is that you can update the colors, images, fonts, and content at any time. Try updating your website design from time to time, to match a new album, promotional push, or project. Pulling from the imagery already created for your new album, single, or video - these images can be easily uploaded, and will create a visually immersive experience for your fans.
Singer-songwriter Martha Wainwright uses this concept to great effect, designing her website to accompany the release of her memoir plus a digital deluxe edition of her latest album.
Music website example: Martha Wainwright
9. Pops of bright color
Every musician aspires to translate their melodies and sense of self to the page. A website should portray a distinct vibe that matches the tone of the music. Carefully choosingC bright and vibrant colors can express a specific energy and encourage fans to browse through your pages and learn more about you.
Jazz songstress Gretchen Parlato’s website includes a full-width image that leaps off the page. Right away visitors get a sense for her music and style. Her website makes good use of bright colors for an on-trend appearance, flanked by a clear menu with plenty of content to follow per page.
Music website design example: Gretchen Parlato
10. A structured and stylish feel
One website design trend that makes a site feel modern is the clever use of page sections. This means breaking up content into manageable chunks, and styling these areas to create a cohesive look throughout your pages. By using a clear color scheme and borders to delineate your content, sections can pull a page design together, for overall flow.
Drummer and percussionist Efraín Hernández makes considerate use of sections to build a website that appears professional right away. His design includes a split header featuring subtle imagery followed by details of his work. The clean sections make it easy to locate recordings for watching or listening, or to book him for a session.
Music website design example: Efraín Hernández
11. A striking logo
A key way to create a website design with consistent branding is by using a strong logo. Your band logo should be stylized to reflect your sound. You can use a logo as inspiration to set the colors of your section titles, social media icons, play buttons, and song names. When clicked, the logo at the top of your website will return visitors to your Home page as a reset point.
Pop-punk trio OCEANDVST anchors their website design with a logo that shows their band name in a stylized font. Particularly on the inner pages of their website, their logo stands out, keeping their band name top of mind without distracting from each page's purpose. The band logo also appears on their merch – a smart way to maintain recognizable branding.
Music website design example: OCEANDVST
12. Oversized typography
Another web design trend that has influenced the look of musician websites is oversized typography. Choosing to use a strong, large font will help to establish what is important on your website – you are branding and promoting yourself first and foremost.
The website design of jazz artist Janet Evra is a quirky yet stylish example of oversized typography to set a tone. Used to display her artist name, and flanked by a clear menu and simple content area, Ezra’s oversized font title becomes a design element that balances out the look of her website.
Music website design example: Janet Evra
13. Abstract imagery to set a mood
The abstract art trend works beautifully for music websites, providing versatile backdrops for text and photos. Using a non-band photo offers you creative freedom to draw on album artwork, or create an atmospheric look that reflects your sound.
DJ and producer Simba Sax does just that with their thoughtful music website design. The site displays abstract imagery mirrored between the header area and the fixed background of the page. The color palette of the content area provides a stark contrast of clean lines and uncommon fonts, making the text, photos, and music hard to miss.
Music website design example: Simba Sax
14. A one-page website design
The linear structures of one-page websites make them ideal for containing snippets of your music, artist bio, and upcoming events. One-page sites are growing in popularity and can offer a concentrated visitor experience. For example, you could focus a one-page website on a new release, adding launch details, press quotes, and a music player in stacked sections on the page for easy scrolling.
Composer, singer, and songwriter Stephen Jay Clement has built a simple one-page website with design details that showcase their work. Each section contains carefully curated imagery, and the content font is clean and easy to read.
Music website design example: Stephen Jay Clement
15. Beautiful branding
The clear advantage of creating your own website is that you can brand it exactly how you want. With no design limits, you can build a website that’s a reflection of your overall message and identity, to truly showcase your branding and set up lasting connections with fans.
Singer-songwriter Danielle Ponder uses vibrant imagery to build out the vibe of her website Her album artwork as a background image as well – a smart way to draw attention to her release on CD and vinyl. Using the same imagery to brand her physical music releases as well as her website creates a website design that’s both memorable and functional.
Music website design example: Danielle Ponder
All the music website designs featured in this post were created by Bandzoogle members using templates to start with. Each one was customized to use current website trends and to showcase the artist’s music in intriguing ways. If you’ve felt daunted trying to get that perfect look for your website, we hope these real-life examples inspire you to follow a few tips and create a fresh design to match your very own sound.
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