In the modern music industry, being a successful musician is all about creating levels of visibility to help yourself stand out. We’re all fighting to get noticed; simply writing and performing songs isn’t going to cut it anymore. 

In other words, artists and bands need to think of themselves as a business, owning all areas of production from the ground up. That includes: marketing, communications, design, publicity, research and development, strategy, and of course the product itself, which is your…