Guest post by Patrick McGuire
For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians.
Sadly, this doesn’t change the fact that it’s never been more difficult for new artists to put their music in front of listeners. Between music streaming platforms and the cheap cost of DIY home recording…
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