At this year’s SXSW, we hosted the world premiere of a 2-part panel called “Band Website Extreme Makeover”. It was a huge success and we wanted to share the results with you guys.
Our panel included Ari Herstand (Musician, Blogger at Ari's Take/Digital Music News), Brian Felsen (President, AdRev), our Director of Artist Relations Dave Cool, Chandler Coyle (Co-Founder, Music Geek Services), and Bandzoogle CEO David Dufresne.
Part 1 was the “Website Demolition Derby”, which featured live critiques of band websites. Musicians in the audience submitted their websites and our panel reviewed each site's design, organization, content and functionality.
We reviewed about a half dozen sites in the 1-hour session, then chose one winner who would have their website redesigned and used for Part 2 on how to build an effective band website. And that lucky musician was D. Edward!
Choosing D. Edward’s website (www.dedwardmusic.com) made our job somewhat easy, because he had a lot of great content and nice images (and he has fantastic music!). But his website badly needed a nicer presentation, some design love, and better organization/decluttering.
D. Edward Website: Before & After
We met with D. Edward the day after the panel to discuss themes, images, and fonts. After that initial meeting, we went ahead and built him a brand new website: http://dedward.bandzoogle.com (note: D. Edward will be able to easily point his current domain to the new site on Bandzoogle)
It took all of *3 hours* time, and only a couple of coffees (and Chandler’s giant iced tea). No coding, no fancy design work.
We also uploaded his logo (which is his signature) to the header area. For social icons, we added them site-wide, running along the top of each page, and they now match the website’s look perfectly.
And maybe best of all? Since all of Bandzoogle’s themes are responsive on mobile, his site now looks and works great on mobile devices, which wasn’t the case before.
D. Edward already had a lot of good content, so we worked with his current images and logo, imported his music through our SoundCloud integration, and made use of our Instagram and Twitter integrations to add some fresh content to his site.
For the rest, we simply made use of the content already found on his site, and here’s what we did:
On D. Edward’s old site (www.dedwardmusic.com), his Homepage was 1 wide column and had a mishmash of logos, several videos, poorly formatted social icons, share buttons and a donate button scattered below the fold.
For his new site (http://dedward.bandzoogle.com/home), we reorganized things, and added some content to show his latest activity.
First, we made the page a 2-column layout with a right sidebar. We then added a short bio at the top of the page along with a great press quote. We also added a site-wide music player so that visitors could listen continually to his music while browsing other parts of his site (no auto-start!).
For his mailing list signup, we placed it right at the top of the page, and added a call-to-action that lets fans know they’ll get a free download of his first album when signing up (which is automated using our mailing list feature).
To add some fresh content to the page, we added his Twitter feed to the page and a list of upcoming shows.
On his old site, D. Edward had a “Listen” page, which we changed to “Music”. Rather than just embedding a SoundCloud player, we imported his music from SoundCloud into our music players so he could not only stream his music, but also sell downloads directly to his fans and keep 100% of the revenue.
Another change we made was removing the “Lyrics” page from his site. Instead, we added the lyrics to each song within the music player, which can be found by clicking on “Info”.
So now D. Edward is setup to sell music directly to his fans, the songs and albums are all easily shareable on social media, and include the lyrics all in one place!
For the his Shows page, D. Edwards had been simply adding text to the page each time he had a gig. We copied the info for his upcoming shows into our Events feature where we were able to:
Include a custom image for each event
Add address info that links directly to Google Maps
Add links to buy tickets
Add age restrictions
Plus, each event is now easily shareable through social media, so fans can help D. Edward spread the word about his upcoming shows.
How did D. Edward react?
Maybe the most fun part of all of this was being able to present the new website to D. Edward live in front of an audience for Part 2 of the Band Website Extreme Makeover!
After a quick review of D. Edward’s old site and why we chose it, we put his new website up on the screen for everyone to see, including D. Edward for the first time. Needless to say, he was blown away and loved the site we built for him!
So a big thanks to D. Edward for playing along, to our panelists for being part of it, to everyone who attended the two panels, and of course a huge thanks to SXSW for letting us premiere Band Website Extreme Makeover this year.
Considering how much of a success this was, we have a feeling there will be more Website Makeover panels at future conferences. Oh, and if anyone wants to turn the concept into a reality TV series, we’re listening!
If you’re building a new site for your music and need some help, be sure to download our free eBook: Building Your Website: A Step-By-Step Guide for Bands and Musicians