This guest post by Brittany Brave originally appeared on the Soundfly Blog Flypaper
There’s no denying the value of having a publicist in your camp. Today’s music publicists double as digital strategists, often serving a key role in the actual distribution of new releases (through exclusive premieres, for example). They have the pulse on how fans and industry alike discover and respond to artists, and keep an eye on that artist’s overall brand.
Over the years, though, paid publicity has earned…
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