The 8 things that should be in every band's digital press kit

EPK, digital press kit, press, bandzoogle, promo

There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as media, bloggers, bookers, and other industry folks. 

For example, your fans might go to your website to read your latest blog post or download your latest song. But with media and industry, they’re probably visiting your site to find things like your official bio, or some promo photos. 

To make it easy for media and industry to find the information they need (and quickly), the best thing to do is create a Digital Press Kit section on your website. 

What should you include in it? Here are 8 things that should be in every musician’s digital press kit:

1. Bio

The first element to have is your most current bio. Bookers and festivals often have different needs and word limits for bios, so it would also be a good idea to include a few different versions, including an elevator pitch, a short bio (1 paragraph), a medium bio (a few paragraphs) and a long bio (4+ paragraphs). 

2. Photos/images

The next element to include in your digital press kit is a section with downloadable (professional) photos. Have a few different official photos, with vertical and horizontal options, as well as black & white versions available. Make sure some of them are hi-resolution in case the media person or festival programmer needs to use the image for print. You can also include the image for your most recent album cover, which can be especially helpful for reviewers.

3. Music

You’ll of course need to have your music available to listen to, including a few tracks available to download. If a media person wants to get a copy of your full album or EP for review, just put clear information on who they can contact to get a copy.

4. Video

Many blogs and media sites love to embed videos of the artists they’re covering, which helps make the article more visual and engaging. Embed a few of your best videos in your digital press kit to make it easy to find a quality video that best represents your band.

5. Press articles/reviews

It wouldn’t be a press kit without some press, so post links to a few of your best reviews and interviews. Don’t assume that people will click on each article and read them in full. Pull the best quote from each review and include it underneath the link. You can also spice up this part of your digital press kit visually by including the logos of the media source next to each article/review.

6. Notable achievements

If you’ve been nominated for any awards, charted on radio, performed at noteworthy festivals or conferences, you should definitely include this information. Anything that can help to give positive context to your music and career should be in your digital press kit.

7. Contact info

Although you should of course have a “Contact” section on your website, you should also have detailed contact information in your digital press kit to have everything in one place. Include an email address as well as a phone # where a media person or booker can reach you if they need to speak to you in a hurry, they’re often working on tight deadlines.

8. Social media

And finally, include your social links on the page so that if the media person or booker wants to quickly check out your social media presence, they have all the links right there. You don’t have to overdo it, simply list the social media networks that you are most active on.

[Website Design Inspiration: Best Electronic Press Kits (EPKs)]

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Be sure to check out these great digital press kit examples from Bandzoogle members: 


Posted by Gallo on Feb 19 2015 7:01 PM
check out mines...
Flyy Home
Posted by Flyy Home on Jun 29 2015 6:10 PM
Thanks for offering so much more than just your website. Much love for everyone at the Bandzoogle team!
Randy Ward (Gospel on Wheels)
Posted by Randy Ward (Gospel on Wheels) on Aug 5 2015 1:56 PM
any suggestions on changing my website any info would be appreciated randy
Lady Rogo
Posted by Lady Rogo on May 13 2016 1:05 PM
Do you think I should have a seprate 'EPK' section on my bandzoogle website or can I put all of this in my 'about' section and send that link off to places?
Posted by Adam on May 13 2016 1:42 PM
@Lady Rogo - you can certainly include EPK information on your 'about' page if you like. However, the advantages to using an exclusive EPK page though are: 1. You can provide options to industry viewers of your EPK that you may not want to provide to fans. For example, free downloads of a new single that you may not want the general public to know about yet. If you keep your EPK page set to 'not in menu' and 'unpublished', only promoters and agents who have the direct link to it can view the content. 2. Promoters, agents, labels etc. do like the idea of viewing an exclusive page on a site that's geared towards their industry - it just comes off as more professional. If you have any other questions, let us know in support via the 'help' tab in your account!