With any great song comes a great story. Your narrative is important; it paints a picture of who you are, and why you make music. When you build a music website you’ll want to include a great bio page that makes a memorable impression.
The key things to think about when creating your band bio page are content and design. They go hand in hand to produce a bio page that describes your band well, and looks great.
Creating a band bio page that will help give fans and potential bookers a true sense of who you are is easier than it sounds. A band bio page should include:
1. Your full band bio
Your bio should be like a resume - an introduction to your band, and a description of your achievements. This is the place to show the full picture of your band for any newcomers looking to learn more about you. Industry professionals might also visit your bio page for details about your band.
Make sure you’ve created an effective band bio on this page,encompassing all the details describing your journey to where you are now.
Some things to pull together in writing your band bio include:
- Who you are, and where you are from
- Your style of music (include what you sound like, and your influences)
- Accomplishments (festivals, collaborations, awards, press features, and accolades)
- Your story (why do you make music? What sets you apart from other musicians?)
Need more guidance on writing your band bio? Take a look at How to write an effective musician bio (with examples!)
Another benefit to writing out a full band bio on its own page is that it offers an opportunity for band-related text content. This is important when optimizing your band website for SEO, and will help it perform better in search results.
Band website: Silver Creek Revival
2. Different versions of your band bio
Keep in mind that you’ll likely have different visitors to your band bio page. You’ll want to provide as much information as possible, without overwhelming visitors. To help with this, add different versions of your bio to accommodate visitors with different needs or word count restrictions.
Generally speaking, you’ll want the full bio, medium length bio, and short elevator-pitch versions available on this page. You can create your band bio page to include all these options. One way to do this is to set up your text in multiple paragraphs. Start at the top of the page with your elevator pitch, which is a sentence that quickly summarizes your band and then add more detail as you add longer text features down the page.
You could also offer different versions of your bio in page sections, with a clearly marked heading above each stating the length of the bio. Another alternative would be to offer pdf versions of your bio as downloadable files, also clearly marked for anyone to download depending on their needs.
If you have decided to create a long band bio only on this page, and have added bios of differing lengths to your Press Kit instead, add a link that directs venue owners, talent buyers, bloggers, and so on to the shorter versions available with your press kit.
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3. Imagery that sums up your sound
The best way to create a strong first impression with your band bio page is with memorable imagery. Professional photos can go a long way to present your unique image, and they help tell your story.
Choose a few photos that match your musical style and work well with your website template’s colors. You’ll want to show your full band at their best on this page.
Imagery will also make your band bio page more engaging and interesting to look at. You can use an Image + text feature per band member, or use a long block of text that’s broken up by images. Another option to create an organized look is to have your text on the left in a ⅔ wide column, and images on the right in a narrow ⅓ column.
Play around with layout options that incorporate your imagery until you find something that displays your band visually, as well as textually.
Band website: GMG Boss
4. A concise page name
When you create a page dedicated to telling your band’s story, you want your audience to be able to locate this quickly. You can update the name of your page at any time, but choosing to go with a simple page name makes sense for a couple of reasons:
First off, you’ll want to be sure that anyone landing on your website - whether they’re intending to read more about the band, or are just browsing - can easily locate the page. To help with this, use a concise and descriptive page name, such as: ‘About the Band’, ‘Band Bio’, or ‘About.’
Secondly, someone looking for your band bio online might search Google using your band name and “about” or “bio.” The title of your page is listed in the page URL, so a page that is named one of those things is likely to pop up at the top of the search results because the matching term in the URL.
Band website: A Sound of Thunder
5. An easy-to-read layout
Once your content is in place, have a look at the text and images on your band bio page to see how the design flows. It should match the rest of your website in terms of color and branding. Your on-page content should be easy to read, with the text in high contrast to the background color or image.
If your bio page is quite long, consider breaking up the text using different sections. This will make the text interesting to read. Give each section a title - start with ‘About’ at the top, and then ‘Career Highlights,’ ‘Recent Tour,’ or ‘New Music’ to follow. The titles should stand out on the page, and help anyone reading your bio page zero in on a specific area of interest. You can also choose from your website template’s color palette to add different background colors, or muted imagery, per section.
You could also go for a more simple, modern look. A band bio page framed in black and white is a classic choice. Add some compelling photos throughout your content, and you’ll have an eye-catching layout.
While it can be time-consuming to create a band bio page, it may well end up being one of the most visited pages on your website, especially if you are actively performing or promoting music online. Make sure it reflects your vibe as a band, is easy to read and copy, and is kept up to date to show your band, and your journey, at its best.
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