After showing you how to build the perfect Homepage, next up is your Bio page. Having a great bio page is essential to making a memorable first impression.
This is a page that many newcomers to your website will visit to learn about you and your music. Keep it up to date and interesting, with a clean, organized feel to show your listeners what you’re like.
The two key things to think about when creating a killer band bio page are content, and design. They go hand in hand to produce a bio page that describes your band well, and looks great!
Write some killer content
Writing about yourself can be one of the hardest parts of building your band website. Your bio should be like a resume - an introduction to your band, and a description of your achievements.
Your bio should also reflect your voice - try to express yourself in words that are in the same tone as your music.
Imagine you are describing your band to a total stranger to give context to your music. Identifying your style and genre is important, but no need to talk about out every single open mic you’ve played. Hit the highlights, and keep it professional.
Some things to pull together in writing your band bio include:
- Who you are, and where you are from
- Your style of music (include what you sound like, and your influences)
- Accomplishments (think festivals, collaborations, accolades)
- Your story (what sets you apart from other musicians?)
Mention your band name in plain text on this page. Avoid saying “I” or “we” when describing yourself. Also be sure to add specific words to describe your music, from the genre to your album name. This will help with your website rank for these words in Google.
Make it relevant
Update this page with new information as your music career progresses. Have you completed a successful tour recently, sold out a number of shows, or gotten positive press? Include these new details in your bio as they come up.
Also, add a little bit about what you are currently doing, whether it’s songwriting, recording, touring your latest album, and so on.
Use images effectively
Select a few great full band images, or individual member portraits to pair with text about each band member. You want your band Bio page to look great, and a few professional photos can go a long way to present your full image.
You’ll always want your photos to represent your music, so choose a few that match your style, and work well with your website’s design, too.
Keep it simple
Name your bio page something that is obvious by a glance at your website menu. You could call it “Bio” or “About” or even “Meet the Band” so that the page is clear, and easy to click.
The page itself should be fairly simple. If you have a great music video, you can add it, but otherwise stick to a few paragraphs of text and a few images.
Think about layout
Mix it up with text and images to keep the page interesting visually. You could add a quote from a third party source about your band, or your music, at the top of your page. Then place your biographical information next, and images on the side.
To make the layout look polished, use feature titles to break up the text. You can also try out different columns layouts, putting text in a wider column on the left, and images on the right. This is especially important if you’re adding separate bios for each band member.
There’s nothing like an up-to-date and interesting bio page to engage new fans, and give backstory to returning listeners. Make yours stand out with some relevant text, images, and a solid layout.
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