How do you even start off writing a recap about the year that was 2020? It was unlike anything we’ve ever seen or experienced before. It was a hard year for many people, especially many musicians, across the globe.
Here at Bandzoogle, we continued to create and develop online tools that we hoped would help artists to succeed online as best as possible. To go along with this, we published plenty of new and updated content throughout 2020. Here is a look back at the most popular posts this year.
Resources for musicians during the pandemic
Asking fans, family, and friends for support was a big topic in 2020, and we hope this guide covered a lot of ground, from using your email list and social media posts to sell more music, to setting up a crowdfunding campaign to take pre-orders and offer perks.
As the overarching theme of 2020, we also added a category to the Bandzoogle blog to highlight posts featuring COVID-19 resources for musicians.
Next, live stream shows came to the forefront in early 2020 as a way to make up some revenue lost from tours and scheduled dates. As a new way to reach fans for many musicians, we published this guide to cover a lot of the questions, and set musicians up to live stream successfully from scratch:
Read the post: The complete guide to live streaming for musicians
Finally, as live stream shows became the norm during lockdown, we added the option to sell tickets for these shows directly to your fans.
Selling your music online
Selling your music directly from your website, commission-free, was a great way to make money in 2020. Some artists released singles, asking their fans to pay what they wanted in exchange.
Selling full albums was an option that was also well-used by musicians in 2020. We updated our complete guide on selling music online, so if you are thinking about selling music from your website in 2021, this is a great piece to read to get planning!
Read the post: The complete guide to selling your music online
Marketing your music online
From creating compelling content to setting up a social media strategy, we covered the 7 top marketing strategies for musicians. Figure out your fanbase, make a solid plan, then work through it to get your music out there.
Read the post: 7 top marketing strategies for musicians
Promoting your music online is an ongoing, ever-changing process. We also updated our post on promoting music online to be sure that the latest and most relevant information would help you get your music into the ears of more people.
Read the post: 15 ways to promote your music online
Website design inspiration
While live shows weren’t happening, it was more important than ever for artists to make a music website this year. We updated our comprehensive website guide with the steps, content, and design advice to do just that.
Read the post: How to make a music website
One of our favourite things to do over the year is look through different examples of musician websites, and highlight stunning designs. We grouped a few genres of artists to call attention to their websites. Whether you’re a DJ, record label, songwriter, or any musician, we hope that you find these designs inspiring.
Building an EPK
As part of a website, creating an EPK for your music is important. If you’re planning to release a new single, or album, you’ll want to add a dedicated page that contains specific information for the press and your fans.
Read the post: How to create an EPK for your music (with examples!)
Once you’ve got a good handle on creating your EPK, make it stand out from the crowd with a great look and feel. These examples hit the mark with content and design alike; strong press kits that draw attention both to the musicians and their music.
Read the post: Website design inspiration: best electronic press kits
As a way to keep busy and productive when live shows weren’t happening, many musicians turned to more songwriting while at home. We published a good number of articles talking about songwriting that really resonated with many of you. Here are three of the most read songwriting posts from 2021 (and we hope they inspire you to write and create even more music!)
Read the posts:
5 songwriting challenges to keep you motivated and creative
How to turn your next Netflix binge into a songwriting gold mine
Brain in neutral: how an “idle mind” can actually help your songwriting
And there you have it! Loads of content to digest over the course of a year that was tumultuous and unexpected. For many musicians, it was a time to reflect and take care, for others, it was a springboard into online performing. However this past year treated you, we hope that these posts give you some ideas as you work towards creating more music in 2021.
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