Whether you’re a solo jazz musician, the singer in a rock band, or part of a folk duo, one of the most important pages on your music website is your electronic press kit. Creating the best EPK that you can is the gateway to generating buzz for your upcoming album, or getting booked at a new venue.
There’s so much content to put in your EPK that it can be hard to create something that is both well-organized, and visually appealing at once.
So how do you make an electronic press kit that will help your music get heard?
Here are a few stunning electronic press kit examples that hit the mark in all areas. In addition to including all of the essential elements, like a bio, music, and a video, these EPKs also feature a clear layout with columns or sections.
The best music EPKs convey a sense of the artist, and these examples do that seamlessly. Creating a professional looking press kit that also shows your creative side is easier than it sounds. Let’s take a look!
1. Include bio options
To make it easy for press, bloggers, or venues, include different versions of your musician bio that are easy to copy and paste. A lot of visitors to your EPK will be looking for your bio, so placing it close to the top of the page will make it quick to locate.
Make this section stand out by carefully choosing your fonts so that your bio text is easy to scan. Contrasting colors will help create a streamlined look. Placing a photo of yourself beside your bio will add a nice visual touch.
Canadian pop-songstress Rachel Beck has designed an EPK that really conveys her brand. Her header shows a strong image and includes an interplay of colors to go along with her dreamy synth sounds. She uses a title to show where her bio is located, and adds high contrast text - white against a black background - to draw attention to the words.
2. Choose high-quality press photos
Add high-resolution images to your press kit for download, either with thumbnails, or as a link to download directly. These can be used by bloggers, media, or venues and festivals to promote your upcoming shows.
Make sure to offer a few options for press, bloggers, or venues to choose from. Live shots that are good quality will stand out, as well as a few posed photos that convey your musical style. A variety of shots will also ensure that your photo is able to be cropped to work for various external websites, or social media feeds.
One of the best ways to set your EPK apart is to use color in your imagery. Singer Natalie Imani uses a showstopping blue in her press kit to create a coordinated look. To take this further, Natalie uses promotional photos that are on brand with her main image. Setting her content into subtle sections of white and grey makes her press kit easy to take in.
3. Add your best music
Whether your EPK is set up as a general online spot for promo materials, or it’s focused on putting the spotlight on an upcoming album, you’ll want to add your music.
To set your press kit up for success, make your music fit in with your overall design and branding. Use a sleek music player with clear titles that are easy to read. You’ll also want to be sure that your play button stands out from the background of your page.
Alt-rock band Car Park Social has dedicated a section of their EPK to their upcoming album. In addition to a sample track, they’ve Included assets like album artwork, quotes, and relevant interviews in downloadable form to give the press everything they need to promote the new music. To make their music stand out, they’ve incorporated the oranges and yellows from their album into the colors on their EPK page.
They’ve also included videos, versions of their bio, and promotional band photos beneath their new music to round out their press kit.
4. Embed videos into your EPK
With venues, festivals, or reviewers often looking to make use of media, add your best videos to your EPK. You’ll want to be sure that the videos play directly on your press kit page, allowing viewers to get a taste of how you perform.
Your videos might have colorful thumbnails, adding a touch of color to your EPK’s design. For a clean looking design, set them on a plain or muted background.
Acoustic punk/folk rocker Jake Martin’s strength as a live performer really shines in his EPK.
He cultivates a feeling of a stellar live show and true connection with fans. This shows in every aspect of his press kit, from the black background that reminds you of a cosy club, to his video that includes his fans singing along.
Placing his videos at the top is a smart choice as well - if a visitor continues to scroll down and read his bio after clicking on a video, the music continues to play. Since these YouTube videos are embedded in his EPK with the video feature, clicking play on one will pause the other, resulting in a clean listening experience.
5. Highlight your strengths
Gather a few quotes from press reviews, venues, or talent buyers, and add the best ones to your EPK. A quote, or a review, is a great way to introduce facts about yourself - coming from a third party lends the words some authority.
Plus, these are a great way to vary the text on your press kit, giving your design a more interesting look. You can add a quote at the top of your page, for example, or organize a few reviews with links beneath to add a bit of color in a column.
6. Add the ability to connect
An important element to add to your EPK is a method of contact. Be sure to give people a way to book you! Use a contact form or place an email address right on the page. You can also include contact information for a manager, booking agent, or publicist if applicable.
Add your social media icons as well. It’s another important way for press or talent buyers to check you out across all platforms to see if your branding is consistent, and what your audience is like.
To keep your design professional, add only the social media icons that you’re active on. You don’t want your EPK getting cluttered by adding too many icons here. Choose a color that matches the rest of your design - perhaps the same as your links, play button, and contact form button.
DJ and music producer Fhernando frames his press kit in a template that encases his content, including the links to his streaming platforms at the bottom. These are visible while his page visitors scroll, and provide a nice visual effect at the bottom of his press kit page. His EPK is a study in clean lines and crisp contrasts, giving it a professional look.
7. Finalize the layout and design
Once you’ve added all of the elements that should be in your band's electronic press kit, take a discerning look at the layout. Does the page appear too cluttered? Is everything easy to locate and read? Since your EPK will contain a fair amount of content, you’ll want to make sure you organize it so that every item is distinct, and easy to find.
To accomplish this, you’ll want to use a website template that allows breathing room for lots of content. Then, break up your text, images, and media into sections, giving each on its own title and background color or image.
Using sections also allows for more creative expression in your EPK design. You can put as much imagery as you want, and tell your story through your EPK as it flows down the page.
London based rock duo Yur Mum have done a fantastic job of combining their promotional content into a package that is both informational and fun to look through.
They start with a detailed description of their upcoming video release in text on their press kit page. This means that anyone visiting this page will immediately know what they are promoting and what they sound like.
They round out their page by including some on-brand imagery, including their logo. Using bright yellow titles to go along with their logo makes their reviews, press photos, and contact information easy to find.
The best press kits make it easy for the media to learn about you as a musician, and access photos and marketing materials they can use to promote your music.
These Bandzoogle members have created stylish and organized electronic press kit pages that are sure to help their music careers move forward. We hope these EPK examples will inspire you to build a press kit page on your own band website, and get your music heard far and wide.
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