Whether you’re a solo jazz musician, the singer in a rock band, or part of a folk duo, one of the most important pages on your music website is your electronic press kit page. Your EPK is the gateway to getting booked at new venues.
There’s so much content to put on an EPK page that it can be hard to create something that is both well-organized and visually appealing at once.
So how do you create an epk for musicians that will help your music get heard?
Here are a few stunning electronic press kit examples that hit the mark in all areas. Their designs showcase a clear layout with columns or sections. They also include great music, video, and bio text that convey a sense of the artist. Let’s take a look.
Highlight your strengths
First, gather a few quotes from reviews, venues, or talent buyers, and add the best ones to your page. You can add a quote at the top of your page, or organize a few words in plain text on one side of the page. A quote, or a review, is a great way to introduce facts about yourself, coming from a third party with authority.
Rachael Kilgour does a stunning job of organizing her digital press kit page to work with her strengths. She starts with a descriptive quote from Billboard at the top. Under that, she includes her bio, photos, and music in clear columns.
It’s obvious she has taken time and care with this page, presenting photos that give you a sense of her music, and making sure her bio is updated with her most recent achievements.
In terms of design, the crisp white font she uses for her titles stand out against the dark background. This gives her press kit page a professional vibe. It’s easy to find what you need right away on her EPK page, and everything is tied together by her main image at the top.
Artist: Rachael Kilgour
Long and short bio options
You’ll also want to include different bio options. Write out a short musician bio and set it beside an image of you for visual impact. Make your text stand out so it’s easy to scan, or to copy and paste for venues or bloggers that need it quickly.
Canadian folk-fiddle duo Jane and Kyle use an image and text feature to set an image of themselves alongside a short bio. Their imagery is consistent throughout their website. With the subdued color palette set off with sections of grey and pale yellow, their bio pops right out. It’s easy to read, descriptive, and hits the high notes of their career so far.
Artist: Jane and Kyle
Include a list linking to different versions of your bio to provide options, without taking up too much space. This allows the blogger, talent buyer, or festival booker to get what they need.
Piano-pop songstress Rachel Beck uses a fun, funky way to show off quotes about her craft. She includes a short bio in plain text, and also features a list of downloadable files, featuring her bio, press quotes, and more.
Artist: Rachel Beck
Add your best music
You’ll want to prominently include music on your EPK page. Assemble a few of your best tracks. These can be singles, album tracks, or live songs. Just be sure that they’re good quality. They should show off your performing ability and musical chops with a first listen.
Placing these tracks into a compact music player will ensure they don’t take up too much room on the page. This leaves breathing room for all of your other press kit content. You can also display your songs in a short track list.
Folk-rock musician Silas Nero uses a simple black and grey color palette with a side menu to set off his music. He’s got his EPK focused on promoting his new song, and showcases that using a Single feature, followed by a music video.
His album cover jumps off the page, making it an ideal focal point within his press kit page if he is looking to book a tour to go along with his album.
Artist: Silas Nero
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Good quality video
The purpose of videos in your press kit is to show a potential booker what your band looks and sounds like. Group your videos together on the page, in either a row or a column, to make them easy to find and watch.
If you have a professional music video, include that on your press kit page. Otherwise, recent live videos can do the trick. You may be aiming to book intimate shows, like house concerts, or bigger festivals. Try to incorporate an example of you playing those kinds of events to catch the right person’s eye.
You can swap videos out according to the kinds of shows you are looking to book. Adding too many videos to the page gets overwhelming along with all of the other media content.
Rapper and producer Kalay adds two videos side by side, stacked in sections under his header image. They’re professionally done and show exactly what he sounds like. His videos stand out against clean greyscale sections, which mirror the colors of his header image.
Add high-resolution images to your press kit for download, either with thumbnails or as a link to download directly. These can be used by bloggers, media, or venues and festivals to promote your upcoming shows.
Make sure you have a few options to choose from (think: landscape, portrait, color, as well as black and white). Live shots that are good quality will stand out, as well as a few posed photos that convey your musical style.
Jazz trumpeter and composer Duane Eubanks places his images beside his bio and music in columns for a fresh look against a clean cream background. He also uses the color from his hi-res photos consistently, with gold touches used sparingly throughout his content. His instrument is featured in all of his images, leaving no doubt as to what he does and the kind of music he plays.
Artist: Duane Eubanks
Your electronic press kit page will contain a fair amount of content. Make sure you organize it so that everything is distinct, and easy to find.
London based rock duo Yur Mum have added a short but detailed bio front and center on their press kit page. This means that anyone visiting this page will immediately know who they are, what they sound like, and how active they are.
They round out their page by including some on-brand imagery, including their logo. This gives a sense of their energy and wit right away. Using bright green titles in a simple font makes their reviews, press photos, and videos easy to find.
Artist: Yur Mum
A nice way to separate out content is by using styled sections in your design. Each section can have a different background color, or a muted background image. This is an effective way to draw the eye to your content.
Use just a few sections on your Press Kit page so that there isn’t too much color distracting from your photos or tracks. Within the section, add a title in a color that stands out to add some contrast.
Choose your content fonts wisely. You’ll want to go with a simple, clear font. Your titles can use a different font, and should be set to a bigger size. This will help your press kit page content to be easily read at a glance.
Hayley Jane’s electronic press kit is a great example. She uses a muted palette of white and pale green, with her content organized in sections to really draw you in. Her bio, promo photos, and videos are easy to locate.
Her EPK page overall lends her a professional, accomplished air - with such a stunning design, you feel as though she is someone you’d want to work with.
Artist: Hayley Jane
Clear contact option
Now that your EPK page is looking good, be sure to give people a way to book you! Use a contact form or place an email address right on the page. You can also include contact information for a manager, booking agent, or publicist if applicable.
Add your social media icons as well. It’s another important way for press or talent buyers to check you out across all platforms to see if your branding is consistent, and what your audience is like.
These Bandzoogle members have created stylish and organized electronic press kits pages that are sure to help them get booked. We hope these EPK examples will inspire you to build a press kit page on your own band website, and get your music heard far and wide.
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