Your record label needs a home on the web to showcase your artists and their music, all in one place. Building a label website that is modern and organized shouldn’t be tricky or complicated.
The best record label websites use a simple template, with pages for their artists, and rotate out featured music and news. Choose a few cohesive colors, think about the text and page structure, and you’ll be on your way.
So how do you design a record label website that showcases your artists’ upcoming releases?
Let's check out some great record label websites to give you some inspiration for yours.
Create a cohesive design
When you design your record label website, simple is key. A website with just a couple of coordinated colors will make the content stand out. Choose a record label website template and customize it to suit the vibe of your label.
Imagine you’re a first-time visitor to your website. What would you want to find and do? With that in mind, come up with the most important information you’d like to feature, and add it to your Homepage. Place your text and music players, and break up the content area with images.
Then you’re ready to consider the colors of your background, sections, text and links.
A great record label website example is Morla Records. Their website grabs your attention right away with an animated header image that morphs from interesting shapes into their logo. Their Homepage is well-organized, featuring a clear menu, plus recent news and new music releases from their artists.
The design itself is simple but effective, using colors drawn from their header image. They break content up into styled sections and give each one its own background color.
Another stunning record label website Homepage comes from Scandinavian label Jazzland Recordings. They make great use of sections and imagery to emphasize their artists front and center. Using an Image and Text feature for each item, they showcase new releases and include links to listen and buy.
Make it easy to navigate
If you’ve got a number of artists on your roster, it’s important to make your website easy to navigate. That way fans and press alike will be able to find what they need, from press photos to bios, and new music.
Add pages about your label, your artists, music, and a clear way to contact you. Keep the page names simple, and create sub-pages if needed for different artists or albums.
Label Madison Line Records has done a great job adding pages that streamline their services. They use an eye-catching logo that, when clicked from any page, returns you to their Homepage.
Their navigation menu contains the most important pages on their website, and these are highlighted in red. They’re easy to see and find. They use pops of red throughout their website, including the menu, and music player buttons.
Tell your record label’s story
Get a little bit personal and add details about the history of your label. You can make an About page look sleek and professional with a simple background, plain text that’s easy to read, and a few images. This should help bolster your reputation as a serious business.
Record label Worldhaus Music does a beautifully simple job of talking about their label’s history on their website. They have a main page called About Us which is business-oriented, talking about their Austin-based offices and global expansion. They mention celebrated releases and success on this page.
Tucked into a sub-page of that is a History page, which is a bit more personal. They’ve gone with a black and white color scheme on this page, with images in 2 columns then text underneath that flows fully across the page. It’s simple, clean, yet eye-catching and exudes a fully professional feel.
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Emphasize your artists’ accomplishments
Whether you’ve got a few up-and-coming artists, or a range of well-established acts on your roster, you’ll want to be sure your website shows them off.
There are a few ways to organize your artists, depending on how many you have, and how much information you want to provide.
If your label is just starting out, a simple Artists page with a short paragraph, image, a song for each one, and links to their own website and social profiles will do the job. Once you grow, adding a page with a full artist EPK for each, will give media and fans more information.
Label website 15 Passenger has an Artists page with a thumbnail image for each band in a neat row. When you click on an image, you’ll reach a dedicated page which contains imagery, music, recent news, and a bio for each artist.
With so many details on the page, they make good use of columns to mix and match the content, using varying widths to create an interesting look like a collage. This works well against a simple dark grey background, with crisp text and social media icons that match the band’s imagery.
Sell music and merch
Part of your record label website design should be about selling your artists’ music and merch, giving them, and you, more ways to generate income (commission-free using Bandzoogle’s built-in Music and Store features). Selling music online through a Store, Merch, or Music page will help fans locate what they want to buy. You can also point to where music from your artists can be purchased in addition to your website.
Sargent House is a full-service record label with numerous artists under their umbrella. To help keep things organized, they’ve set up a Shops page pointing to their different stores. They also create distinct digital music store links, plus a ‘rare store’ section that includes unusual items like test pressings on sale.
At the top of the page they include a header image showing vinyl records, making it clear what the page is all about. Then they separate out their shops into different items, using images and text to organize everything. They’ve also made sure to include sub-pages in the menu, giving customers multiple ways to locate the shop they want.
Include a clear contact option
Nashville-based label Celebration Records LLC includes a submissions area to set clear parameters on how to contact the label. The page itself is laid out clearly in 2 columns, with enough text to explain what he is looking for.
We hope that these record label website examples will inspire you to create a well-organized, sleek website for your artists. Using a minimal design will help you showcase lots of content, music, and more to help your artists put their best foot forward.
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