Whether you’re building a record label from the ground up, or already have established artists on your roster, a professional website is a must.
Marketing your label, promoting your artists, and coordinating releases are all essential parts of growing your label’s business. Making a music website is key to ensuring that you achieve online success with a worldwide reach.
Indie labels are growing in popularity, and you want to be sure that your label stands out with a look that is clean and professional. It’s important to also convey a sense of your artists, their music, and the overall vibe of your branding.
Record label website templates
Gathering all of the content you’ll need to showcase your artist's new music and tour dates is the first part. Designing a website for your label that is both organized and uncluttered is where choosing a great template comes in.
Using a template as the base of your record label’s website design means that your website will adapt perfectly to mobile, without you needing to fuss with code. Anytime you need to add a news item, a new track, or a show date, this new content will fall right into place, matching seamlessly with your design.
If you’d rather be promoting your artists than fiddling with colors and fonts, a template is a great way to build a record label website. Choose a look that you love, and you can quickly customize your website’s content from there.
Let’s take a look at five record label templates and why they work to create websites that are both personalized and professional.
A funky template for indie record labels: Portside
The best record label websites reflect a sense of identity, created through design. As a business, you want to be sure you choose a template that allows for lots of text and a clean look. In the music business, you also want to be sure that your website appears edgy and modern. The Portside template offers both of these features in a mobile-ready format.
As part of your website, your label name is important to your branding. Use an eye-catching font or logo in the top left corner on your homepage. Use the preset color palettes, or choose your own colors to make this template reflect your brand.
The clean, side-set menu centers this record label template. It’s in the perfect place to create clear page names for multiple artists or albums. With a sleek look, the menu bar provides a nice division between your menu and your content, making for clean organization.
The Portside website template is a great backdrop to design a record label website specializing in indie music, hip-hop, rap, or R&B.
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Record label website: OkWorld
A clean and vibrant template for record labels: Spotlight
If you’re creating a record label website to accommodate many musicians and their catalogs, you’ll want to choose a template that is simple and free of distractions. The Spotlight template offers a clean background area, with plenty of space to provide information. It also creates a different look with shape overlay options in the header area.
Right away this template features a square, triangle, or circle in the header area. Leave that as is, or add a call-to-action drawing attention to your latest news. This image appears on the landing page only, so use an album cover or poster to highlight a recent release.
Your label name or logo will sit up top, flanked by a clean menu. Right away your visitor's eye will take in your name, then your site menu. Use uppercase letters and a simple font to make sure the menu is easy to scan. This works well for a record label with multiple items in a dropdown menu, such as a discography or a roster of artists.
The content area of the Spotlight template is best kept simple – use all one color in the background. If you’ve providing news updates about tours or new merch, a blog will draw attention to these items on your homepage.
The inner pages don’t have an image at the top – this creates space for your roster, your merch store, or your artists’ catalogs of albums. Use a grid layout for this content, which will add color in a coordinated way as long as the background is kept plain.
Record label website: Lisbon Lux Records
A content-driven template for record labels: Entourage
As a simple, clean option for record label websites, the Entourage template is wide open for both content and customization.
Use a wide image at the top for a subtle effect to frame your record label’s name or logo and website menu. With this template, the header text is a featured component of your branding, and the website menu sits directly below it. For that reason, choose your page names carefully, using 6 or 7 main menu items to highlight what your label offers.
To make the most of this template, the content area background should remain simple. This will showcase your artists and releases clearly. Organize your content using columns and sections, taking advantage of the full-width background option. Then try adding titles to break up your artist and label information.
Make use of EPK page templates to create pages that include everything a promoter or venue might need to market your artists. Once you’ve created one artist EPK page, duplicate it and swap in new imagery and details to build out your roster quickly.
The Entourage template works well for a record label that’s focused, with room to expand. There is room for creative design within an organized structure. It would also be a good fit for a multi-faceted company, offering artist services like production, publishing, licensing, and more.
Record label website: Mojo Highway Records
An animated record label template: Meridian
Looking for a stylish website template that’ll make your record label stand out? As the page loads, a unique animated effect on your label name or logo makes the Meridian template both modern and stylish.
For the elements of this template to come into full focus, try adding a video header that spans the top of your site. The menu sits prominently across the top of your website, so use a high-contrast font to make sure it's easy to see.
Follow this up in the content area to create a home for all of your artists and their projects. Since the content will flow full-width with this template, create sections to further enhance the theme’s creative output. Use album artwork or live shots as the background in sections, keeping the imagery muted and the text legible.
As a slightly whimsical template, Meridian is a great choice for indie labels that want to create a look that embodies their specific genre of music.
Record label website: HopePunk records
A classic streamlined template for record labels: Encore
Make your indie label look professional online with the streamlined Encore template. This website template is best used with clean sections, bold fonts, and bright colors set against a muted backdrop.
A website is an important part of any label’s development, and the Encore template provides plenty of room for future expansion. A large image leads the way, creating an impression of your label right off the bat. Make the most of this impression by using an image that’s good quality. Then continue the flow with sections, in different colors or with muted imagery, to create a modern effect.
A call-to-action with text and a button within the header area is the perfect way to draw attention to your current marketing efforts. Whether you’re building your mailing list, or promoting a new single, change the text regularly so that visitors will return to find out what’s new with their favorite artist right away.
If you’re marketing multiple releases or services, the open content area provides room to add buttons and direct your website’s traffic. Place an ‘Image and Text’ feature on your About page to talk about your label’s next release, and what you offer.
The Encore template is a great option for a hybrid record label. If you’re branching out from your own music career to offer artist development, or have a few artists whose releases you are promoting, this template is an excellent choice.
Record label website: Deeplife Records
Whether you’re thinking about starting an indie record label, or are actively into promoting your artists and their new music, a website is an instrumental way to gain exposure. Many record labels also offer additional services, so your website allows you to organize everything into one easy to find place.
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