There is a lot to think about when building a music website. The text, a bio, a press kit, which images to use, and more. Let’s not forget about one of the most important things that should be standing out, front and center: your music!
Since music is so essential to a band’s website, the music page itself deserves time and care. It reflects who you are as an artist. It should give your fans lots of options to listen to your music, and give them a deeper look into your process and personality.
So how do you create a website with an engaging page to sell your music? Let’s take a look.
Make your music prominent
Perhaps someone caught a live show, or saw a clip on social media featuring your music. They liked it, and wanted to know more. People are visiting your website to hear your music - so make it easy to listen to.
Drive people to your music page with a call-to-action right when they arrive to your website. Then on your Music page, add a track list, an album, or some singles. Make it clear how to press play and listen, right away.
Artist: Andy Allo
While you should have your full discography available to sell online, you don’t have to stream your entire catalogue. You can pick some songs to play in full, or set up preview clips.
Offer music for sale
Front and center on any music page should be digital downloads. Many people still love to support an artist directly, so give them some options.
Offer your music for sale, from full albums to single tracks. You can offer music in MP3, WAV, or FLAC format, depending on who you are selling to. With our no-commission music store, you keep 100% of the sales. That’s more money in your pocket for the next recording.
To sell more music on your website, hype your upcoming release by using our pre-order option for your fans to buy music early. You can add digital albums on their own, or link them to a physical purchase like a CD, or vinyl. For members on our Pro plan, these sales are reported to SoundScan daily.
Include some physical music options
Your online sales will also give you a sense of how many physical albums you should press. Some people still love to have something to hold in their hands, and will often pick up an album at a live show. Add your physical music items into a Store feature.
You can also add limited edition items, like signed CDs or vinyl, and track inventory automatically in your store.
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Add some free music
Offering a few free digital downloads is a great way to build your fanbase. Often, someone will download a song just because it’s free. Then they’ll listen to it and come back for more once they know they like the sound.
Even better, offer a track in exchange for an email address. An email address is the most effective way to keep in contact with your fans. Exchanging a track for an email now will help you grow your email fanbase. This, in turn, will help you sell more music down the road.
Artist: Jamie Lynn
With digital downloads and streaming, gone are the album/CD jackets with lyrics, but many fans still want to find the lyrics somewhere. So on your Music page, be sure to also include lyrics for your songs (this can be easily done within our "Album" feature).
Another option is to create a "Lyrics" submenu page for your Music section and post all of your lyrics there. Just make sure that fans can find them on your website!
Add context to your music
One great thing about your own website is that it’s all yours! You control the content, and you can add extra information to make your music page personal. This really helps convert visitors from listeners into supportive fans.
After you place an album with description and artwork on the page, write out a bit more about that album. Talk about your style, and how and when the music was made. You can even add a review or quote about the music. Add this into a text feature above, below, or beside the album.
You may want to add a relevant image or two as well. This will make your music page more appealing, and add context for your fans.
Artist: Kalob Griffin
Include ways to share your music
Your website is your online hub, and from there, you can share your curated content out onto other platforms. Social media is a good choice. By sharing a track and directing people back to your website, they can learn and listen more. Enable share options directly on your tracks to make them easy to share.
Just be mindful of your music promotion strategy. Try to include some personal words or interesting anecdotes along with your music. Otherwise people may tune out if sharing gets too repetitive.
Offer alternate ways to get your music
It works well to sell music directly through your own online store, but you may want to include additional options that some of your fans will be comfortable with. You can connect your Bandcamp store in seconds, or embed code from music streaming services like Spotify.
Artist: The Fisherman & The Sea
Another option is to add a My Sites feature where you can list all of the places besides your website where your music can be found. This includes services like Spotify, Apple Music, Google Play, Amazon Music, Deezer, and more.
Artist: Seth Campbell
Finalize your music page design
Now that you’ve decided on the content for your music page, make the design reflect your style.
Decide how you want to organize your music on the page. Are you going to sell full albums with tracks individually? How many are you going to include on the page?
Organize your music into columns, either stacked into sections, or side by side. Sections are a nice way to separate out your albums and content, and you can add an image to the background for visual interest.
If you’ve got lots of music, a simple background will allow it to stand out. Place new music at the top. Then add section titles to make your page appear clean and organized. Put a pop of color on the play button to encourage people to click and listen.
Artist: Jiggy P
You can also use your upcoming album as inspiration for your entire website. Take your album artwork, and incorporate that imagery. Or choose from the colors in the artwork, and use it throughout your music page.
Your music is a reflection of who you are, and your music page should show this as well. Keep that in mind when you design this page so that the overall look of the page matches your sound, and your personality.
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