As a recording studio owner you certainly know time is money, and building a website can be time consuming.
Many studio owners are great at building a top notch studio, but don’t have a bunch of time to sit around messing with a full website build. This is where we here at Bandzoogle can help. We provide you with all the tools to give you the pro looking website your studio deserves.
To get you started, let’s go through some of the most important pages your clients want to see when they get to your website.
Is this my studio home?
When an artist or band starts the process of looking for a studio, they need to do some research. This is why it’s vital for you to provide all the details they’ll need to feel confident in booking with you.
On their search they’ll hit up many studio websites, so it’s critical that your Homepage is on point. People buy from those they like, know and trust. Since they don’t know you yet you’ll want to make a welcoming introduction right away.
Studio owner and ARIA award winning producer Damien Leith of Studio Four has done a great job of this on his website. He’s using one of our newest templates, Portside, to display a large header image of him and his studio setup.
This imagery gives visitors a sense that he’s friendly and the studio environment is comfortable.
In addition to the header, Damien also has a nice welcome message, a mailing list sign-up form, and video of one of his latest productions. This is just enough information to get a visitor interested in learning more about him and the studio.
Tell me more
The second most important page on the site is the About or Bio page. This is where you’ll want to go into more detail about you and your studio. Admiral Bean Studio gives us a great example by using a fun studio image in the header then a text feature explaining how the studio came to be.
Including a few more personal details will draw visitors in and let them know you’re relatable. Remember the studio is a place where artists will need to be vulnerable so they want to know they can trust you. Adding several images, both pro and candid, will help win them over.
But what’s the studio vibe?
Feeling comfortable with the studio staff is just the first step. Next a visitor needs to know if the atmosphere they’ll be recording in fits their style. The best way to find out is by checking out the studio design.
This photo gallery layout by JSR Studios shows visitors that they have a variety of great equipment, and have also had some heavy hitters use the studio as well. This can really seal the deal with prospective clients.
At this point you’ve gotten a visitor to like and trust you, but ultimately they’ll want a quality product. To give them an idea you should add a Music page to your website with samples of the work you’ve done with other bands and artists.
J. Augustus Creighton from Barnstormer Recordings does a fantastic job highlighting a recent client on the Music page. He shows the recording date to show it’s current, lists a few songs, and provides a brief story of the session. These personal details make a newcomer feel like they’ll be given the VIP treatment if they choose your studio.
Do you support the music community?
You have everything an artist wants, but the tipping point may just be how engaged you are with the music community. Do you hold industry mixers in the studio? Give a percentage of your proceeds to a music charity? Participate in any other music related events? If so, adding a dedicated page for this on your site would be a hit!
Another fun idea we’ve seen by Melodrama Recordings is to host live recording sessions and interviews from local bands and artists. This creates camaraderie within the local scene and promotes your studio at the same time.
Sold! How do I get in?
When you’ve done a great job leading visitors through your site, they’ll be anxious to get started. This is where you have to make it super easy to book with you. It’s a must that you have a contact or booking page as the last item in your navigation menu.
Pama Studios in Sweden has a well-organized studio page that allows prospective clients to get in touch right away.
After a brief introduction of the studio, there are pro images and important info about each studio room, then a short booking form. Once the visitor fills out the form it’s sent to the studio owner’s email so they can contact the prospective client to set up the first meeting!
Now that you have an idea of what makes for a great recording studio website it’s time to jump in and build one of your own.
If you need more inspiration check out the Bandzoogle blog and our Examples Page where we highlight our most outstanding artists. And don’t worry, we’ve made it super simple with our point and click sitebuilder so you’ll have a polished website up and running before your next session!
Build your recording studio website in minutes with all of these features and more. Sign up free with Bandzoogle now.