An electronic press kit, or EPK, is a digital tool that’s important for any musician that is looking to promote new music or book more shows. While your website or any social media page might be focussed on your fans and the general public, your EPK can be a portfolio for industry and the media.
An EPK should include all of the marketing assets that promoters or venues might need. This includes your bio, promotional photos, your best music, quotes and reviews, your social media links, and your contact information.
Now you can export a PDF version of your EPK, creating a copy of your promotional content in a nicely-designed format, ready to print or email out to a talent buyer, a radio station, or a promoter.
Create an EPK on your website
Choose the type of EPK you’d like to add based on your promotional goals. If you are simply adding an EPK to your website as a resource for your music, the general EPK page type will work beautifully. It will guide you through the features you’ll need to populate an EPK on your website.
Once you have added your bio, photos, a quote, your contact details, and anything else you like, you can create a PDF copy of your EPK directly from your website.
Exportable PDFs for print or email
You may want to export your press kit to email out to a festival, venue booker, or as a Onesheet to accompany your music at a radio station or podcast interview.
This can be achieved by going to the page settings for any page and clicking the Export as PDF link in the settings. Your page must be set to be publicly viewable to do this.
The PDFs are generated with a clean and simple look that is ideal for print and sharing. They are also saved in your file manager for downloading or to grab the share link to email out to a promoter.
At the bottom of your exported pages, you’ll see a link to your website. This gives anyone looking at it an easy way to access all of your content digitally, if they need.
Want to try making an EPK and exporting it as a PDF? Check out this video on how to use the downloadable EPK option:
As a PDF, your EPK will appear in clean black and white, with the interactive elements removed (such as play buttons). The design will work seamlessly on a printed paper, or to send out in an email as an attachment.
Creating a pdf makes it easy for a musician to send out EPK materials directly to press, radio stations, journalists, or venues. The PDF version of a press kit can also be added to a page on your website, such as a bio page, or right on an EPK page to allow a venue, or promoter, to download it directly.
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