In many areas of life, the power of technology was an undercurrent in everything we did in 2023. And the music industry was no exception. Luckily musicians were also able to get back into harnessing the power of the internet to book more shows, make money, and tour again.
Every year, we here at Bandzoogle aim to serve the music community by tapping into the trends that are shaping musicians’ lives, and offer advice to help propel artists forward. In 2023, we covered topics from songwriting to EPKs, marketing strategies, and more.
Here’s a look at at the most read posts in 2023:
1. How to write an effective musician bio (with examples!)
This classic blog post is one of the top read posts on the Bandzoogle blog of all time, and it turns out in 2023 musicians are still keen to write a powerful bio. A musician bio is helpful in many ways, but it’s sometimes a daunting task to write one. This post guides you through how to write your own effective musician bio.
Read the post: How to write an effective musician bio (with examples!)
2. The 8 things that should be in every band's electronic press kit
Making an EPK is a must for every musician; but before you can populate your press kit you need to know what the industry is expecting to find. Use the guidance in this post to gather up everything you need to make a stunning press kit for media, industry, and more.
Read the post: The 8 things that should be in every band's electronic press kit
3. How to create an EPK for your music (with examples!)
EPKs were top of mind for many musicians in 2023 and with good reason: a strongEPK will help you advance your career when booking shows, putting your best foot forward to labels and managers, and–of course–promoting your music! This post offers some great examples of press kits that impress.
Read the post: How to create an EPK for your music (with examples!)
4. How to make a music website
An EPK is a great way to get started with promoting your music and your career.When you’re ready to take things to the next level, though, you’ll want to invest time and effort into building a website for your music. A music website is a powerful tool for bringing your career to life online: from selling merch to collecting email addresses, promoting your music, even using Landing pages, a music website is a must for every artist.
Read the post: How to make a music website
5. 7 top marketing strategies for musicians
Think of your music website as the hub for everything you do online; the destination for your fan traffic. Then consider other methods of marketing to help you accomplish that goal. The tried-and-true marketing strategies outlined in this post work well for musicians of all styles.
Read the post: 7 top marketing strategies for musicians
6. 22 ways to make money as a musician
As technology evolves, so do a musician’s opportunities to make money with their music. Some options may be obvious, but this post provides an extensive list of potential revenue streams - some you may not have considered before. Take a look, in case there is something you’d like to try in 2024!
Read the post: 22 ways to make money as a musician
7. The complete guide to selling your music online
Perhaps you’ve evaluated and tried many different ways to make money, and you’ve settled on selling your music. If so, this comprehensive guide will come in handy– especially when you’re releasing a new album and want to sell it as best you can to fans and followers.
Read the post: The complete guide to selling your music online
8. How to promote an album: 12 essential strategies
This article was also widely read, which means many of you are making new music and promoting it online–which makes us very happy! Run through these steps to be sure you promote your new album to maximum effect.
Read the post: How to promote an album: 12 essential strategies
9. 25 creative band merch ideas
Another great way musicians can make money while also strengthening fan connections is by selling merch. Whether you’ve been selling merch for some time, or you’re just getting started, this list of creative merch ideas will inspire you to try some new items–and your fans might be thankful for the options!
Read the post: 25 creative band merch ideas
10. Right chord, right mood (thinking beyond major and minor)
And finally, the tenth most read Bandzoogle blog post of 2023. This post explores how music evokes intense emotional reactions, and how songwriters can use the harmony to choose a chord that reflects the mood. Some great insight for songwriting in this one.
Read the post: Right chord, right mood (thinking beyond major and minor)
Coming up in 2024: more advice and information that will help move your music career forward! We hope you have a wonderful end to this year, and are looking forward to more great musical things ahead.
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