You may be asking yourself: in a world full of online streaming services, why on earth would anyone want to consider radio to promote their music in the 21st century?
The answer is: radio is still a very powerful and valuable way to promote your music, establish connections with fans and industry, and maybe even earn a bit of extra royalty coin at the same time.
In fact, there are a lot of serious benefits to promoting on radio that streaming services just can’t provide – so let's dive into those!