5 Ways to Impress Venue Bookers and Get More Gigs

Dave Cool

This is a guest blog post by Dave Cool. Dave is perhaps best known for having directed and produced the documentary film "What is INDIE? A look into the World of Independent Musicians". He is also an author, and former program director of the Centre St-Ambroise in Montreal. And yes, that's his real name.

5 Ways to Impress Venue Bookers and Get More Gigs

I spent three years as program director for two venues here in my home city of Montreal, overseeing 500 shows during that time. Here are 5 ways that you can impress venue bookers and give yourself the best chance to get more gigs:

1. Think 3-4 months in advance

Many venues are booked at least 3 months in advance, and the more popular a venue, the further in advance you should contact them. This is especially true if you're looking to play on a Friday or Saturday night. So be sure to contact the booker at least 3-4 months in advance.

2. Be patient

Bookers are very busy people, so be patient. If you didn’t get a response right away, it doesn’t mean that they’re not interested in booking you. Chances are, they just haven't had time to evaluate your music yet. Follow-up politely to see if your e-mail/message has been received, but whatever you do, don’t try to rush them or sound annoyed that they haven’t gotten back to you. Be persistent, but always be polite.

3. Be honest

Whatever you do, don’t lie about your draw. You’re better off being honest with a booker about what your draw really is rather than stretching the truth and disappointing them. If you tell a booker that you can pack the place and only your mom shows up, chances are you won’t be booked at that venue again. But if you were honest about what your draw realistically is and you match or surpass it, then the booker will no doubt want to book you again.

4. Be respectful

No matter what venue you’re playing at, whether it’s a high-end club or a seedy bar, treat the staff like they’re your best friends. Some of the best ways to show respect to the staff:

  • Show up on time: If soundcheck is at 6:00, try to show up early, and never show up late.
  • Leave on time: Don’t make the staff stay longer than they normally would because you want to take your time having one last drink. Finish it up and get out of there on time.
  • Start on time: Even if there is nobody in the crowd, start playing on time like the room is packed.
  • Tip bar staff: Even on free drinks, and especially if it’s a slow night, be sure to tip the bar staff. The gesture will not go unnoticed.
  • Thank staff: Every chance you get, thank the staff and especially while on stage, which is always appreciated.
  • Be extra nice to the sound tech: They can be your hero or your worst enemy that night, depending if you treat them with respect or not.

5. Be thankful

Sending a nice thank you note to the booker the day after the show is always a nice gesture. There is so much competition out there, be sure to let the booker know that you're thankful for the opportunity to play their venue. This will go a long way to building a long-term relationship with them that will help get you many more gigs in the future.

Posted by Melanie on April 15, 2011 | 24 comments

Comments

Posted by quietstormbeatz on April 15, 2011

great info as usual guys. thanxSmile

Posted by SiConnelly on April 15, 2011

Thanks so much for this Dave, Really helpful for knowing 1. where people can go wrong and more importantly 2. where you are going right.

Posted by AbbyFMusic on April 15, 2011

Great post! Very helpful information. Thank you! Smile

Posted by wiltonsaid on April 15, 2011

Being polite goes a long way. For a while I was organizing shows on a Sun Night which started at 7:30pm and ended by 11pm. I knew under normal circumstances clubs and bars want bands playing to last call (2am here in Toronto), so I was very appreciative of the booker/owner allowing me to do this. Some nights did pretty well, other nights were slow, but nonetheless I always thanked the venue and apologized if the bands or myself weren't able to draw as much as we had hoped. The owner seemed to appreciate this and was always willing and ready to have me back.

Wilton

Posted by taryndonath on April 16, 2011


yeah I've been doing this a long time and I am always very friendly with the staff and always tip the bartenders/waitresses.... I have noticed that makes a huge difference! you know they all sit around at the end of the night and discuss whether or not they think the band is friendly- if the staff likes you, it really goes a long way... they want to have a nice work environment too, not demanding jerks who play too loud AND want their drink delivered!

Posted by benstewartonline on April 16, 2011

a simple list but hilarious that it doesn't happen all that often because every one on the list is the exact opposite of what it means to be a prancing "rockstar" Smile great article

Posted by kenonbass on April 18, 2011

The first thing I learned in the Marines Corp was... never piss of the cooks! Same thing carries over in real life and band life. Any band that has been around a while already knows this.

Posted by razors on April 18, 2011

And for godsakes... clean up after your band. We do it as a common courtesy (bringing empty glasses, picking up paperwork or broken strings or whatever) but you wouldn't believe HOW MANY bar staff say "You guys dont have to do that" and we respond "Naw, we clean up after ourselves" and they say "You wouldn't believe how many bands DONT!" And they are REALLY appreciative of it. New Years Eve we brought in hundreds of those confetti cannons and we told the staff and owner "We'll clean it all up" and sure enough, after last call, we AND a number of fans were sweeping up all the confetti and straightening up. The staff was blown away.

Basically, treat the venue like a first date. Every time. And they'll love you and want you to come back. Treat the venue like a cheap hooker and you'll most likely not get a response from them in the future.

Posted by mayanfox on April 19, 2011

Great advice. What we don't do we'll take on board for sure. Except the tipping bar staff bit, haha - We don't tip in Australia (we have minimum wage over here). I'll remember that for when we tour the U.S. though!

Posted by JenniferGrassman on April 19, 2011

Great advice! I always give the PA guy, and any staff who seemed to particularly enjoy the show, a free CD.

Posted by therhythmmethod on April 19, 2011

Regarding #1, if you are just getting started and just starting to
get your foot in the door(or even if you are established), let the
venues know that if they have any cancellations to put you on the
call list. We've gotten gigs when we would have otherwise just been
sitting at home instead because we got the call when another band
cancelled at the last minute!

Posted by EricLawDirtyRice on April 20, 2011

Always good advice to be polite. Politics baby!

Posted by BrokenAlphas on April 21, 2011

We've started allowing people to use our backline and DW Kit, it goes down well, considering our set up is really good, plus saves promoters and venues that don't keep there own backline, forking out a few hundred quid per nightVery Happy

Posted by TheHonkyTonkers on April 25, 2011


THANKS GREAT ADVICE.

Posted by EricLazar on April 25, 2011

Simple and to the point--well said Dave. Would also add take your trash off the stage at the end of the night. Also don't cuss in the microphone at a public venue. Most the audience won't care, but the owners/managers/bartenders will report back to the man in charge. Been scolded for both over the years(even though it wasn't me, but I was the "bandleader")--Eric H Lazar

Posted by TheCraigRedmanBand on April 26, 2011

Hey Dave,
I just started a new project," The Craig Redman Band" and I can use any tips I can get my hands on. Thanks for the advice! I will def use some of te tips you gave.

Posted by BretCohen on May 04, 2011

Good stuff. Thanks!

Posted by CoreZero on May 05, 2011

You are completely right about cleaning up. We had a recent show where there were a bunch of no no's. First a band didn't get paid what they thought they were going to get. The issue was between them and the promoter not the establishment but a member of the band threw a fit in front of some of the employees of the establishment...not a good idea! It certainly created a lot of talk and definitely hurt the band's reputation. No matter how pissed you are (and we all are at sometime) remain cool and calm in appearance and people will start to talk about how professional you are instead of what an ass you appeared to be in that moment. Secondly, if you are in a band don't hit on the bar staff all night (unless you know it's welcome, even then be careful) as that tends to piss off the folks as they are working and you never know...that might be the owners cute daughter, neice, nephew etc. and suddenly you can't play there anymore. Real bummer! Lastly, don't get rip roaring wasted in the establishment. That is their job and they think you playing there is your job. So to get tanked and then make a fool of yourself will definitely effect your future at the establishment. Enough said!

Posted by SkyworksProductions on May 16, 2011

Very good, sound advice. I can't stress enough how important it is to thank the booker. We booking agents/promoters work so hard for many months trying to get bands into clubs, promoting the show once it's booked, and finally working at the venue the night of the show. A thank you from the band the next day goes a long way. As a booking agent and promoter, I won't book another show with a band if they don't thank me. I had this one band that not only failed to thank me for the booking, but didn't even offer thanks for the complimentary professional photographs and videos that we had taken of them during their performance and later sent to them. Not one word from the band after the show. Needless-to-say, when they contacted us months later to get in to the same venue for another show, we brushed them off.

Posted by FAIYAcom on May 17, 2011

All advice that i'll be taking with me, as im looking to book shows over the next few months. Thanks guys

-FAIYA

Posted by CorduroyJim on May 19, 2011


quietstormbeatz wrote:

great info as usual guys. thanxSmile

I have used these methods for the last several years and they do indeed work....also, when emailing a venue, making sure that you use correct grammar and punctuation is a plus. If you spell and present yourself like a 5 year old, that's the way you will be treated. At the end of every email I send, I always end it with either "Kindest regards" or "Thank you for your time and consideration". Thanks for sharing this topic with everyone, Dave.

Cheers!
Marty Rodriguez
Corduroy Jim
San Jose, CA.
www.corduroyjim.com

Posted by Rasool on May 21, 2011

WWW.RA-SOOL.com

Posted by macattack on May 26, 2011

SmileAll great advice here...better yet, you can always book smaller venues yourself and create working relationships that may outlast the careers of many local booking agents . Remember: booking agents rarely wake up in the morning thinking about what they can do for YOUR act alone. Make those calls yourself and become pro-active.

Bandzoogle admin
Posted by DaveCool on May 27, 2011

Amazing feedback, thanks everyone! Some great stories in the comments too, thanks for sharing. I'll try to do more in-depth posts about booking in the future as well...

Cheers!

DC