The 3 Pillars of Music Fan Engagement

In a previous post we discussed why it’s important that musicians interact with their fans. But how often should this be done? And for how long? Can managers, labels, or interns handle fan engagement for you? In this post, we’ll go over 3 important things to keep in mind when developing a strategy for fan engagement.

The 3 Pillars of Music Fan Engagement


1. Authenticity

First and foremost, communication with your fans must come from you, the artist, in your voice. Not your manager, label, or intern. People aren’t interested in hearing generic updates from your label or agent. They want to get to know your personality, hear about your experiences. Essentially, fans want to feel like they’re on the journey of your career along with you.

Now, can updates sometimes come from your manager/label/intern? Yes, but sparingly, and it should be made clear when the updates are not coming directly from you. For example, on Facebook and Twitter, any updates coming from your management/label could be tagged with “- Team Example Artist”. Nobody else should try to “sound” like you if they’re updating your social media profiles on your behalf.


2. Consistency

Consistency is key when it comes to engaging with your fans. You can’t post an update on Facebook one day, then disappear for several weeks to come back and find that a bunch of fans responded with questions that you never answered. People will likely stop paying attention if you don’t have a consistent presence. There are tons of distractions out there, so to truly break through the clutter, you have to be consistent. Take some time every day to check your social media profiles, respond to fans, ask questions, and start conversations.


3. Sustainability

And finally, when it comes to fan engagement, you have to sustain it over the long term. Don’t expect immediate results. It might take months of being consistent to start seeing more quality interactions with your fans, which in turn could lead to new fans, more people at your shows, and increased sales.

There are literally thousands of distractions out there for people. But if you show up every day ready to engage with your fans in some way; answering a few emails, responding on Twitter, asking questions on Facebook, and you sustain that over months, then years, you will no doubt develop a solid fan base to give yourself the best opportunity to build a sustainable career.

Never Leave Your Fans Hanging

One extremely important thing to keep in mind when it comes to fan engagement: never leave a fan hanging. If they email you, email back. If they leave a comment on Facebook, respond, or at least “Like” it. If they reply or ask a question on Twitter, respond back. A short answer or a quick thank you can go a long way in making that fan feel special, like they're an active part of your world.

As an artist, it really has become part of the job description to interact with your fans. And since fans now have access to an unlimited amount of music, if you leave them hanging, chances are, they can easily find an artist that won’t.

 

Posted by Dave Cool on 01/29/2013 | 7 comments

Comments

James Olmos
Posted by James Olmos on Jan 29 2013 4:10 PM
Great post! These important points are often overlooked or even dismissed. Personal and consistant fan engagement is key ~
Dave Cool
Posted by Dave Cool on Jan 29 2013 7:35 PM
Thanks James, glad you enjoyed it! Cheers, DC
The Maniac Agenda
Posted by The Maniac Agenda on Jan 29 2013 8:55 PM
Very good tips! We live by those! However once you establish you social networks and start getting 100-1000 fan interactions a day it starts to get difficult to answer everyone - What would you suggest for situation?
NiaRobertsonMusic
Posted by NiaRobertsonMusic on Jan 30 2013 4:39 AM
all good points...I always post a birthday message for my FB page members - it takes only a minute and FB reminds you...it's the little things...:)
Dave Cool
Posted by Dave Cool on Jan 30 2013 7:05 PM
@NiaRobertsonMusic: Great idea! @The Maniac Agenda: Well, if you’re getting 100-1000 fan interactions a day, that’s a good problem to have! A few ideas: - If there are several band members, each member can take 30-60 min shift per day to handle fan interactions. - For Facebook, you can simply “Like” comments instead of responding to each one individually. - For questions like show dates/times, where to find your music, etc., those can easily be answered by a manager or intern, but again, should be marked accordingly. - Of course, when it gets into the 1000’s, the best you can do is spend time everyday and handle as many as you can Cheers, DC
Si Connelly
Posted by Si Connelly on Feb 1 2013 8:02 AM
As usual, very helpful. Big Thanks
Dave Cool
Posted by Dave Cool on Feb 1 2013 8:01 PM
Thanks Si, glad you enjoyed it. And btw, I think I listened to your song "1982" a few HUNDRED times already, incredible song. Cheers, DC