To set up your website’s subscriptions area, you will add a description, create tiers with pricing, and activate your payment setup.

Once this is complete we will generate a paywall page on your website. This page is where your fans will subscribe. Then you can add content on subscription pages for your subscribers.

This Help article includes:

  • Completing your subscription description and settings
  • Adding pricing tiers to your subscription structure
  • Getting payment set up
  • Previewing your paywall page
  • Creating a subscription page
  • Adding features to subscription pages
  • Editing subscription page settings
  • Adjusting existing pages to create subscription pages
  • Adding subscriber pricing to Music and Store features
  • Managing and deleting pricing tiers
  • Managing your website subscribers

Completing your subscription description and settings

This content will be used to generate a paywall page that will be visible to everyone visiting your website’s subscription pages.

To create your page description:

  1. From the ‘Edit Content’ tab, click ‘Subscriptions’
  2. Click ‘Description and Settings’ in the list of options at the left
  3. Add a title (example: “Subscribe to my site”). This title will appear at the top of your paywall page.
  4. Add an Intro Video. This video will appear under your title. An intro video is optional, but is a great way to get people to subscribe to your website. You can add, remove, or change this video at any time.
  5. Add a description. This description should be a concise paragraph about why people should subscribe to your website. Include information about the rewards you’re offering per tier.

Notes:

  • You will need to complete this step before you can move on to the next step of adding tiers with pricing.
  • The title, description, and video will appear in the main area of your paywall page. The pricing tiers will be stacked on the right side of the page.

Adding a pricing tier to your subscription

Fans will subscribe to your tiers on a monthly basis. You can offer different rewards per tier.

To add a pricing tier:

  1. Click ‘Pricing and Tiers’
  2. Click ‘Create New Tier’ from the settings listed on the left
  3. Fill in the Monthly charge, Tier title, and Tier description
  4. Click ‘Save Tier’
  5. Repeat these steps for the number of tiers you’d like to create

Notes:

  • Adding 1-3 tiers is recommended, but you can add as many tiers as you’d like.
  • Monthly tier charges must be different. Two tiers cannot be the same price.
  • Subscribers will be able to access the rewards offered on any tier below their current level. This means your highest level tier subscribers will be able to access all of the rewards.

Getting payment set up

Once you have created your tiers, you’ll connect to Stripe to start collecting money for your subscriptions.

To add your payment settings:

  1. Choose your currency
  2. Choose your country
  3. Click ‘Connect to Stripe’
  4. Fill out the account information to link the Stripe account to your checking account
  5. Check that your account is linked to your email address in the ‘Payment settings’ area

Notes:

  • If you are already using Stripe to power your Store feature, your subscription area will be connected to the same account. If you need to create a Stripe account, click ‘Connect to Stripe’ to get started.
  • Once someone subscribes to your website, the funds will immediately appear in your account.
  • For an in-depth look on setting up your Stripe account, please see How to set up Stripe to receive payments.

Previewing your paywall page

To preview your paywall page:

  1. Click ‘Description and Settings’ from the settings listed on the left
  2. Click the ‘Preview’ text link on the right of that new page

Your paywall page will include:

  • Your title from the ‘Description and Settings’ section
  • Automatically-generated text letting visitors know they need a subscription to access this page
  • Automatically-generated text letting visitors know which tier or tiers can access the page
  • Your text description from the ‘Description and Settings’ section
  • Your intro video, if you added one
  • Boxes on the right, listing your tiers and tier descriptions
  • A way for your subscribers to log in

Notes:

  • This page isn’t directly editable, but can be changed by editing the content in your ‘Description and Settings’ section. You can also edit your tier descriptions.
  • Once your subscribers have paid and verified their email address, they will see the content you’ve added to your pages instead of seeing the paywall page.

Creating a subscription page

Once you have completed the above steps, you’re ready to add a subscription page. Your subscription pages will contain the content you want to offer your subscribers.

To add a subscription page:

  1. Click ‘Manage Subscription Content’
  2. Click ‘Create a Subscription page’
  3. Click ‘Add a page title’
  4. Assign the page to a tier
  5. Repeat these steps to add more pages by clicking ‘Add Page’

Notes:

  • You must complete the previous three steps to be able to set up a subscription page.
  • You can add as many pages as you’d like. As a good rule of thumb, create one page per tier so that all subscribers can access different content.
  • You can nest subscription pages by clicking ‘Edit Settings’ once your page is created. Make it a subpage of your current subscription page.

Adding features to subscription pages

Add content to your pages for your subscribers to access. This is the basis of your rewards.

To add features to your subscription pages:

  1. From the ‘Edit Content’ tab, click ‘Subscriptions’
  2. From the settings listed on the left, click ‘Manage Subscription Content’
  3. Click ‘Edit Content’ beside the page you’d like to adjust
  4. Click ‘Add feature’ to add content

Some features to add include:

  • A blog for exclusive updates
  • A music player with unreleased or new tracks
  • A copy of your current music player, with special subscriber pricing
  • A photo gallery of images from the studio or on the road
  • Video features of unlisted lessons
  • A Store feature to provide sheet music or charts
  • A File Download feature with exclusive files

For ideas on the kinds of rewards to offer on your pages, check out this article: 71 ways to reward your music fan subscribers.

Notes:

  • Subscriptions are page-based. This means you will add your rewards to different pages, and associate each page with a tier.
  • You can also access your subscription pages in your menu directly to manage the content. To do that, click the ‘Edit Content’ tab > Pages, and click on the page you’d like to edit.

Editing page settings

To edit your subscription page settings:

  1. From the ‘Edit Content’ tab, click ‘Subscriptions’
  2. From the settings listed on the left, click ‘Manage Subscription Content’
  3. Click ‘Edit Settings’ beside the page you’d like to adjust
  4. On your Subscription page you can edit:
    • The Menu settings (main page, sub-page, page not in menu)
    • Show the full navigation menu or not
    • Access restrictions: Subscriber level

Note: Changing the subscriber level on a page to a lower level will give access to the higher tiers as well as the lower tier(s).

Adjusting existing pages to create subscription pages

To switch a page from a main page to a subscriber-only page:

  1. From the ‘Edit Content’ tab, click on the page you’d like to edit
  2. Choose ‘Edit Page Settings’
  3. Beside ‘Access restrictions’ choose ‘Subscribers only’
  4. Click ‘Save’

Note: Once these settings are changed, your paywall page will appear to anyone who does not have access to that page. Once they subscribe, they’ll be able to see the content on the page.

Adding subscriber pricing to Music and Store features

You can adjust the Music or Store features to reflect special subscriber pricing.

To add a subscriber sale price to a Music feature:

  1. From the ‘Edit Content’ tab, click on the page you’d like to edit (wherever the existing music feature is located)
  2. Click on your album or song title
  3. Choose ‘Subscriber sale options: Yes’
  4. Set the ‘Subscriber purchase type’ (free, fixed price, fans choose price).
  5. Choose the ‘Subscriber tier amount’. Any tier at that level or below will be able to access the subscriber pricing option.

Managing and deleting tiers

To edit a tier:

  1. Click ‘Subscribers’ from the settings listed on the left
  2. Click ‘Edit tier’ beside the tier you’d like to adjust
  3. Update the monthly charge, tier title, and tier description.

Note: You won’t be able to adjust the monthly charge once you have subscribers, including free subscribers, associated with the tier.

To delete a tier:

  1. Click ‘Subscribers’ from settings listed on the left
  2. Click ‘Edit tier’ beside the tier you’d like to delete
  3. Click the ‘Delete’ button, then confirm you’d like to delete the tier.

Notes:

  • You won’t be able to delete a tier if there are any subscribers associated with it.
  • If you have a page associated with a tier, and delete that tier, the page will become public. You can reassign the page by adjusting its ‘Page Settings’.

Managing your website subscribers

When people subscribe to your website subscriptions through your paywall page, they will be listed in the subscribers tab.

The subscribers tab

To access the subscribers tab, click Subscribers from the settings listed on the left. You’ll be able to see:

  • Your total number of subscribers
  • Income from the last 30 days
  • Income paid from your subscribers to date
  • A list of your subscribers
  • A filter option to sort your subscribers
  • A search bar to look up a subscriber by email address

Note: You can filter your subscribers by choosing the filter option. Here you will see active, cancelled, and paid subscribers. You can also filter subscribers according to the tier to which they are subscribed.

To add a free subscriber:

  1. Click ‘Subscribers’ from settings listed on the left
  2. Click ‘Add Free subscriber’ at the top right of your subscriptions area
  3. Enter their first name, last name, and email address
  4. Choose a tier for this subscriber to access
  5. Click ‘Add subscriber’
  6. They will get an email letting them know they have been given a free subscription to your website, as well as a link to set up their subscription with a password.

To access and edit subscriber information:

  1. Click ‘Subscribers’ from settings listed on the left
  2. Click on the email address of a subscriber in the list
  3. You will be able to see their subscription tier, status, sign up date, end of subscription date (if applicable), and the total amount paid
  4. To edit your subscriber’s first or last name, click ‘Edit Info’ on the right side of the Subscriber Info box.

To reset a subscriber password:

  1. Click ‘Subscribers’ from settings listed on the left
  2. Click on the email address of a subscriber in the list
  3. Click ‘Reset password’ in the top right area of the screen
  4. Click ‘Reset password’ in the confirmation pop-up box
  5. They will be issued a password reset email to the address provided.

To cancel a subscriber:

  1. Click ‘Subscribers’ from settings listed on the left
  2. Click on the email address of a subscriber in the list
  3. Click ‘Cancel subscription’ in the top right area of the screen
  4. Click Cancel subscription in the confirmation pop-up box.

To notify your subscribers of new content:

  1. Click ‘Subscribers’ from settings listed on the left
  2. Click ‘Message Subscribers’ in the top right area of the screen
  3. Choose to use a template or a blank page
  4. Click ‘Compose Email’
  5. Add your subject and message
  6. Click ‘Preview Email’
  7. Click ‘Choose recipients’
  8. Check the box that reads ‘Send to specific tiers’
  9. Choose all of your tiers, or a certain tier
  10. Click ‘schedule mailout’

Note: For more information on creating a newsletter, see the Email Campaigns and Newsletters Help article.

To help decide if subscriptions is the right model for you as a musician, check out the article How to sell fan subscriptions on your music website.