All Bandzoogle plans provide detailed fan data. Interactive reports help identify where your efforts are most effective. We offer a built-in reporting feature, and you have the option to connect your own Google Analytics for more detailed stats.

This Help article includes:

  • How to read the ‘Visitors’ tab
  • How to read the ‘Fans’ tab
  • How to read the ‘Page stats’ tab
    • Page-level data
  • How to read the ‘Plays’ tab
  • How to read the ‘Sales’ tab
  • How to use the ‘Settings’ tab
    • How to setup Google Analytics in your ‘Reports’ panel
  • Dealing with unusual stats

How to read the ‘Visitors’ tab

By default, your Reports will show the previous 30 days of website activity. You can use the ‘Pick date range’ controls to set the period you’d like to review. Once you’ve chosen your date range, you can see a summarized version of your stats, including the following:

  • Total sessions: The total number of times your website was loaded within the date range
  • Unique visitors: The total number of people viewing your site. If unique visitors open your website multiple times, that will be reflected in the difference between your ‘Total sessions’ and ‘Unique visitors’ within the date range
    • Note: A unique visitor is someone visiting from an IP address that hasn’t visited your website before in a specified time frame.
  • Page views: The total number of times pages on your website were loaded within the date range
  • Visitors: A graph that displays the number of visitors per day for the selected date range
  • Conversions: The total number of mailing list sign ups, downloads and plays on your website for the selected date range.
  • Visitor locations: A map which displays the locations from which visits were made, and a searchable table which displays the city, state, country, and number of views from that location
  • Top pages: A list of the pages most frequently visited on your website, along with the number of sessions for each page
  • Landing pages (Pro only): A list of your visited landing pages and the number of views for each page
  • Top sources: Shows how people are getting to your website (for example: a social media platform or search engine)
  • Search engines (Google analytics only): A list of all the search engines, as well as the number of visitors coming from that source
  • Search terms (Google analytics only): A list of the various words that visitors are using on search engines to reach your website, if available.

How to read the ‘Fans’ tab

Gaining and engaging your fans is one of the top priorities as a musician. The ‘Fans’ tab will give you an overview of your fan behavior, with the following stats:

  • Total fans: The total number of subscribers on your mailing list
  • Fan growth: Percentage of growth during the selected date range
  • Campaigns: Email campaigns sent during the selected date range will display here, as well as the sent date, the targeted group, and the read rate

How to read the ‘Page stats’ tab

Each page of your website has its own unique qualities and content. The ‘Page stats’ tab will show you page-level data, which is essential to understanding your fans and analyzing your latest music release or merch drop. Your ‘Page stats’ features the following reports:

  • Bounce rate: The percentage of page views that resulted in no additional clicks or page views within the date range
  • Visits: The total number of pages viewed on your site within the date range
  • Visitors: The total number of people viewing a page on your site within the date range
  • Conversions: The total number of mailing list sign ups, downloads and plays on your website for the selected date range.
  • Pages: A list of your pages on your website that have been visited and the total number of sessions per page
  • Landing pages: (Pro only): A list of your visited landing pages and the number of views for each page

Page-level data

Page-level data is available for Pro members who have Google Analytics connected in their ‘Reports’ settings. From the ‘Page stats’ tab, you’ll be able to view a detailed overview of the activity that occurs on pages across your site. To view specific data on a given page, from the ‘Page stats’ tab, click on a page that is listed either in ‘Pages’ or ‘Landing pages’ and it will open the detailed page overview. You can see the following stats per page:

  • Bounce rate: The percentage of page views that resulted in no additional clicks or page views within the date range
  • Visits: Total views of the page within the date range
  • Visitors: Total number of people who viewed the page
  • Conversions: The total number of mailing list sign ups, downloads and plays on this page for the selected date range.
  • Mailing list signups: If you have a ‘Mailing List Signup’ feature on your page, you can view the total number of signups within the date range you’ve selected
  • Visitors: This graph displays the number of visitors per day for the selected date range
  • Top outbound links: This section shows the links on your page that were clicked, including the following:
    • Service: Lists the name of the service that was clicked, the percentage of total outbound links, and the number of clicks. This can include your social media icons, or other services with embedded links on the page
    • URL: Lists the unique outbound URL that was reached after the click
  • Top inbound sources: This section lists where visitors clicked from to reach this page of your website. The inbound sources section lists the following:
    • Service: Lists the name of the service that was clicked and the amount of visits resulting from the inbound click
    • URL: Lists the URL where the inbound click originated, and the total number of visits
  • Locations: A heat map which displays the locations from which visits were made, and a table below it that displays the city, state, country, and number of views from that location
  • Plays: A list of tracks plus downloads, and plays (complete, partial, and skips)

How to read the ‘Plays’ tab

The ‘Plays’ tab will show you the plays of tracks across your website, inclusive of all features the track appears in, within the selected date range. The ‘Plays’ tab displays the following stats:

  • Total plays: The total number of plays of all music across your website within the selected date range
  • Total downloads: The total number of downloads of all music across your website within the selected date range. This can include purchased and free downloads
  • Total previews: The total number of track previews played across your website within the selected date range
  • Play locations: A heat map displaying play locationse, and a table below which displays the city, state, country, and number of plays from that location
  • Top tracks: This area shows the top 3 tracks, based on plays, throughout your website. Counts of completed listens (green), partial listens (yellow), and skips (red), as well as the number of free downloads, purchases, and previews will be listed here as well
  • Top albums: This area shows the top 3 albums, based on plays, throughout your website. Counts of completed listens (green), partial listens (yellow), and skips (red), as well as the number of free downloads, purchases, and previews will be listed here as well

How to read the ‘Sales’ tab

The ‘Sales’ tab displays purchases across your site from any e-commerce feature you’ve added to your site, including music, merch, subscriptions, physical and digital items. The ‘Sales’ tab displays the following stats:

  • Total sales: The number of sales in the selected date range
  • Total amount: The amount from sales made in the selected date range
  • A graph which displays the date, sales made, and amount per day
  • Recent sold items: A list of items sold from through the Store and Music features on your site, a count of items sold, and the amount
  • Recent orders: A list of orders which includes the date, total, and customer’s email address

How to use the ‘Settings’ tab

The ‘Settings’ tab of your ‘Reports’ control panel offers you the option to connect to a Google Analytics profile, or disable reporting. To learn more about Google Analytics, visit the Google Analytics website.

Note: In some cases, you may want to disable reporting on your website. To prohibit tracking activity across your website, click ‘Disable reporting’ in the ‘Settings’ tab. You can re-enable reporting at any time, but stats from the period reporting was disabled will not be available.

How to set up ‘Google Analytics’ in your ‘Reports’ panel

  1. In your Bandzoogle account, click on your ‘Reports’ tab
  2. In your ‘Reports’ tab, click ‘Settings’ in the list of options on the left
  3. Click ‘Connect to Google’
  4. You’ll be redirected to Google and prompted to log in to your Google account

In Google:

  1. Choose the Google account you wish to connect to
  2. On the next screen, you’ll see ‘Sitezoogle wants to access your Google Account’ - click ‘Allow’ to continue
  3. You’ll be redirected back to your Bandzoogle ‘Reports’ tab with the following options:
    • Select the right property from the listed Google Analytics profiles and click ‘Save’
    • If you don’t want to use a profile listed, click ‘Create a new one.’

If you are creating a new Google Analytics profile, follow these steps:

  1. In your Google Analytics account, click on the cog icon in the bottom left of your side panel
  2. In your Admin options, click ‘Create Property’ at the top of the second column
  3. Enter a name for your property and adjust the reporting time zone and currency
  4. Click ‘Show advanced options’
  5. In your advanced options, toggle on ‘Create a Universal Analytics property’
  6. Enter your url in the ‘Website url’ field
  7. Select ‘Create a Universal Analytics property only’
  8. Click ‘Next’
  9. In the next screen, choose your ‘Business’ size (Business can mean your band or music project size)
  10. For ‘How do you intend to use Google Analytics with your Business,’ choose from all that apply. The ‘Measure customer engagement with my site or app’ choice is a great place to start
  11. Click ‘Create’
  12. Next, head to your Bandzoogle ‘Reports’ tab and refresh the page
  13. Choose the profile you’d like to use and click ‘Save’

Note: Google analytics reports are not available for members on free trials. Once you upgrade to a paid plan, you can then connect a domain name and your Google account to access analytics through the Reports tab.

Unusual site visits

While Google Analytics is the industry standard for managing web stats, from time to time you may see the following:

  • Visits from unusual or unexpected places
  • An unusually low visit time
  • Pages in your reports that don’t exist on your site

If this happens in the ‘Reports’ tab, it’s very likely you’re seeing visits from what are called ‘spambots’. A ‘bot’ is simply web software that performs a function on the web. For example, Google will ‘send’ bots out to search for new sites or update existing site information in their searches. These bots are harmless - except for the fact that they make your reports less useful. Spambots are designed to help boost site traffic of the site they come from in an unfair way, by logging as many visits to other sites as they can with Google.

Every web property in Google Analytics has a unique ID which is added to your pages here when you connect Google Analytics to your ‘Reports’ tab. This unique Analytics ID with Google is used for your site only, to compile your site traffic statistics.

Most of the time, spambots never actually visit your site pages. They work by generating random Analytics IDs in their software, and, by exploiting a loophole in Google Analytics’ architecture, they submit tens of thousands of fake visits and page views directly to Google on a daily basis.

So if a spambot generates your Analytics ID, and they submit a fake page and visit to Google, it will appear in your stats without them ever needing to visit your site. This is why often you will see page names that don’t exist on your site with spambot visits. Google does require the page name when submitting information through their tracking software, so the spambot makes one up so they can log the visit with them.

Because they never visit your site, they’re absolutely not a threat to your pages or account and they do not add to our server load at all.

But because ultimately your stats are managed by Google Analytics, and because these visits are not tracked through your pages on your site, Bandzoogle can't filter visits like this on our end - they would need to be managed through your Google Analytics account.

Google does already filter out hundreds of spambots for your reports, but it can take them some time to catch up with newer ones that appear on the web. However, there is a setting in your Google Analytics account that you can adjust that will help reduce this traffic in your stats.

  1. Log in to your Google account at Google Analytics
  2. Click your website name
  3. Click ‘Admin’ at the top of your Analytics control panel
  4. Click ‘View Settings’ under your .com address in the 3rd column to the right
  5. Check the box that says ‘Bot Filtering - Exclude all hits from known bots and spiders’
  6. Click ‘Save’

To apply your own custom filters, please view the ‘Removing Referral Spam’ article.