All Bandzoogle plans provide detailed fan data. Interactive reports help identify where your efforts are most effective. We offer a built-in reporting feature, and you have the option to connect your own Google Analytics as well.
This Help article includes:
- How to read the ‘Reports’ tab
- How to see same-day statistics
- How to set up Google Analytics
- Dealing with unusual stats
- Why ‘Map View’ was discontinued
For more detailed information about how best to use your reports, please view the ‘Effectively Using the Reports Tab’ help article.
How to read the ‘Reports’ tab
This tab displays a data summary of your website traffic from the previous week. The time range for reported data can be customized by adjusting the ‘date range’ field in the top right corner.
- Visitors: Visitors to your site per day. The heat map below the ‘Visitor locations’ heading shows the locations from which those visits were made. For more detailed information on your visitors, click the ‘Visitors’ tab in the list at the left of the screen.
- Plays: The main graph will show a per-day play count. The table below that lists your most frequently played tracks. Click the ‘Plays’ tab in the list at the left of the screen for the full breakdown of your track streams and downloads.
- Sales: The main graph will display your per-day sales, as well as the total amount generated by those sales during the assigned date range. Below that you'll find a list of your top selling items. Click the ‘Sales’ tab in the list at the left of the screen for more detailed information on your sales.
Note: Please keep in mind that personal visits to your website by you or your band do count toward website visits.
Adjust the ‘date range’ field in the top right corner. Our built-in data tracking reports visits even if you don't set up Google Analytics, but you do have the option to connect to your custom Google Analytics account instead.
Visitors: This graph displays the number of visitors per day for the selected date range. You'll also see the total visits, number of unique visitors, average visitors per day, and average length of their visit.
Note: A unique visitor is someone visiting from an IP address that hasn’t visited your website before in a specified time frame.
Visitor locations: The heat map here displays the locations from which those visits were made, and the table below it also displays the city, state, country, and number of views from that location.
- Top pages: A list of the pages most frequently visited on your website, along with the number of visits to each page.
- Top sources: Shows how people are finding your website - generally a referral from a search engine or from another website.
- Search engines (Google analytics only): A list of all the search engines, as well as the number of visitors coming from that source.
- Search terms (Google analytics only): A list of the various words that visitors are using on search engines to reach your website. This section also displays the number of visits for each search term, which will help you to know how you're ranking in certain keyword searches.
- Plays: The number of streams per day, as well as the number of previews and downloads.
- Play locations: A heatmap displaying the places from which people are streaming your tracks, followed by a chart listing the most frequent locations and the exact number of actions through them.
- Top tracks: A list of the number of plays and downloads for your most popular tracks.
- Google Analytics also displays partial plays, previews, or skips.
- Albums: A list of the paid and free downloads for each of your albums.
Note: if a track has the 'preview' option set, a listen would be logged as a preview. Shared links for tracks can have the full playback of a track independent of the player. In that case, it would be logged as a 'play'.
- Sales: A summary of the number of purchases completed through your site, along with the total amount of those sales. The graph displays the sales made per day, and the table below that lists the date, total, and customer name for the most recent sales.
- Recently Sold Items: A list of items sold from through the Store and Music features on your site.
- Recent orders: A list of customers who made a purchase.
- Fans: The total number of subscribers on your mailing list, as well as the percentage of growth during the selected date range.
- Campaigns: Your mailout reports will display here. The campaigns sent during the date range will display here, as well as the sent date, the targeted group, and the open rate statistics.
While same-day views are not currently displayed in the Reports tab, you can see same-day reports by using Google Analytics.
- Log in to your Google Analytics account. Click ‘Sign in’ in the top right corner, then click ‘Analytics’.
- Once you've logged in, the data will default to the last seven days. To view same day reports, click the date range
- Select ‘Today’
This will display the current stats for the day. You can also click the ‘Real-Time Report’ option in the column on the right, which will provide a real-time snapshot of traffic on your site.
Note: We don't display this information because it fluctuates throughout the day, and the numbers may not be accurate. These numbers shift because bogus traffic (like spambots) get filtered on a schedule throughout the day, and it's best to look at historical data in realtime rather than hour-by-hour. A best practice is to check your stats for a given day on the following day once all data has been processed.
Setting up Google Analytics
Note: Google Analytics has recently updated the way they are tracking visits. Please follow these steps to connect your Google Analytics.
- Go to Google Analytics and click ‘Set up for free'
- Enter an ‘Account Name’ and click ‘Next’
- In the ‘Property setup’ area, click on ‘Show Advanced Options'
- In the advanced options, enable ‘Create a Universal Analytics Property’ by toggling the switch to the far right
- Enter your site URL
- Select ‘Create both a Google Analytics 4 and a Universal Analytics property'
- Select ‘Enable enhanced measurement for Google Analytics 4 property’
- Click ‘Next’
- Follow the steps to finish setting up the Google Analytics Property
Next, login to your Bandzoogle website and follow these steps:
- Log in to your Bandzoogle account and click the ‘Reports’ tab
- Click on your ‘Settings’ options
- You should see the Google Analytics property available in your settings. Follow the prompts to connect.
- Google stats are delayed by a couple hours so it is always best to look at a day’s stats the following day for an accurate reading. The number changing is probably related to spam filtering, and this only happens during the current day.
- Reporting is not available for members on free trials. Once you upgrade to a paid plan, you can then connect your Google account to access analytics through the Reports tab.
Unusual site visits
While Google Analytics is the industry standard for managing web stats, from time to time you may see the following:
- Visits from unusual or unexpected places
- An unusually low visit time
- Pages in your reports that don’t exist on your site
If this happens in the ‘Reports’ tab, it’s very likely you’re seeing visits from what are called ‘spambots’. A ‘bot’ is simply web software that performs a function on the web. For example, Google will ‘send’ bots out to search for new sites or update existing site information in their searches. These bots are harmless - except for the fact that they make your reports less useful. Spambots are designed to help boost site traffic of the site they come from in an unfair way, by logging as many visits to other sites as they can with Google.
Every web property in Google Analytics has a unique ID which is added to your pages here when you connect Google Analytics to your ‘Reports’ tab. This unique Analytics ID with Google is used for your site only, to compile your site traffic statistics.
Most of the time, spambots never actually visit your site pages. They work by generating random Analytics IDs in their software, and, by exploiting a loophole in Google Analytics’ architecture, they submit tens of thousands of fake visits and page views directly to Google on a daily basis.
So if a spambot generates your Analytics ID, and they submit a fake page and visit to Google, it will appear in your stats without them ever needing to visit your site. This is why often you will see page names that don’t exist on your site with spambot visits. Google does require the page name when submitting information through their tracking software, so the spambot makes one up so they can log the visit with them.
Because they never visit your site, they’re absolutely not a threat to your pages or account and they do not add to our server load at all.
But because ultimately your stats are managed by Google Analytics, and because these visits are not tracked through your pages on your site, Bandzoogle can't filter visits like this on our end - they would need to be managed through your Google Analytics account.
Google does already filter out hundreds of spambots for your reports, but it can take them some time to catch up with newer ones that appear on the web. However, there is a setting in your Google Analytics account that you can adjust that will help reduce this traffic in your stats.
- Log in to your Google account at Google Analytics
- Click your website name
- Click ‘Admin’ at the top of your Analytics control panel
- Click ‘View Settings’ under your .com address in the 3rd column to the right
- Check the box that says ‘Bot Filtering - Exclude all hits from known bots and spiders’
- Click ‘Save’
To apply your own custom filters, please view the ‘Removing Referral Spam’ article.
Discontinued Google Map View
In May 2018 Google announced that it would be streamlining its map platform and charging a fee for using their map API. Instead of passing this cost to our members, we decided to look for a better solution. We are now using a robust free alternative, ‘OpenStreetMap’.
- It looks different from Google maps
- There's no satellite view
What's the same?
- Everything else is the same! The tracking has not changed.
Best practice: The map is a great tool to see where your fans are from. There are a few helpful ways to use this aggregate information:
- Notice where most of your fans are located, and plan a tour based on those locations
- Look at the areas you'd like to gain more fans and promote more in that area
- Send newsletters by region from the mailing list tab
Note: Because the users location is based on where the users IP is located (where their Internet connection is and not where they actually are), it sometimes won’t be entirely accurate. For this reason we recommend using the map as a tool but don't get stuck on trying to track each visitor individually.