The Meta (Facebook) pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

You can use pixel data to:

  • Make sure your ads are being shown to the right people
  • Build advertising audiences
  • Unlock additional Meta advertising tools

With Bandzoogle, there is a built-in integration for the Meta (Facebook) pixel as part of the Pro plan membership. Below are the steps to add a Meta pixel to your website.

Note: This option is only available on the Pro plan.

How to create a new Meta Pixel and add it to your website:

PART 1

To create your pixel ID.

  1. In your Meta Business Page, click on 'All tools' and then 'Events Manager'
  2. Click the ‘Connect data' button
  3. Select ‘Web’ as your data source
  4. Click ‘Connect’
  5. On the next screen, select ‘Facebook Pixel’
  6. Click ‘Connect’
  7. Enter a name for your pixel and click Create pixel. This will create a new ID that you can view in Events Manager
  8. Select how you would like to connect your data with Meta: 'Get guidance' or 'Do it yourself'
  9. Select 'Conversions API and Meta Pixel' or 'Meta Pixel only' as your setup option, then click 'Next'
  10. Following your selection of either option in the step above, choose the option to 'Install code manually'
  11. Click the ‘Copy code’ button and return to your Bandzoogle website

Note: To learn more about creating your Meta Pixel, check out 'How to Set Up and Install a Meta Pixel'.

PART 2

To add that Meta conversion pixel to your site, follow these steps:

  1. From the ‘Edit Content’ tab, click ‘Pages’ on the left side of the screen
  2. Select ‘Site-wide settings’ below the list of pages
  3. Click ‘Meta pixel’ in the settings pane on the left
  4. Paste the Pixel code from PART 1 into the 'Meta Pixel ID' field. (Note: Bandzoogle will automatically parse your Pixel ID number)
  5. Click ‘Save’

PART 3

To verify that your Meta pixel is working:

  1. In your Meta Business Page, click on ‘Events Manager’
  2. Click on the ‘Data Sources’ icon and select the data source you just created
  3. Click ‘Test Events’ tab
  4. Follow the instructions to test events

Your test event will be listed in your Data Source ‘Overview’ within 24 hours. If there is an issue, it will be noted in your Diagnostics. You may see a diagnostic for the new site sending data through your Pixel, which you can ignore.

You can now start running ads on Facebook using conversion optimization.

Note: We cannot modify or provide support for external code or a pixel ID. If you have questions or concerns about the pixel code, please contact Meta Support.

How to add your current Meta Pixel ID to your website:

If you have already created a Meta Pixel ID in the past, you can follow these steps to add it to your Bandzoogle website to track conversions:

PART 1

  1. In your Meta Business Page, click on ‘Events Manager’
  2. In your Data Source list, select the Data Source you just created and click ‘Settings’
  3. In your ‘Settings,’ hover over the Pixel ID and click to copy your Pixel ID number
  4. Return to your Bandzoogle website

PART 2

To add your Meta Pixel to your Bandzoogle website:

  1. From the ‘Edit Content’ tab, click ‘Pages’ on the left side of the screen
  2. Select ‘Site-wide settings’ below the list of pages
  3. Click ‘Meta pixel’ in the settings pane on the left
  4. Paste your Pixel ID number from step one into the Meta Pixel field
  5. Click ‘Save’

Ecommerce event tracking.

Our integration automatically tracks several standard ecommerce events for your website. Some of the events also have some other data attached to them:

  • AddToCart: This event is sent to Meta when a visitor adds a product to the Bandzoogle-powered shopping cart on their website, and also includes the currency and value that was added to the cart.
  • InitiateCheckout: This event is sent to Meta when a visitor starts the checkout process.
  • Purchase: This event is sent to Meta when a visitor completes a purchase on their website, and also includes the currency and value of the purchase.

When your website visitors start shopping and buying, you will start to see the data show up in your Meta Ads account.

There is a pixel detail page in the Meta Ads Manager that indicates whether the pixel was detected, and shows some basic analytics including any recent ecommerce events from your website.

How to use the data

There are a few common uses for this kind of data in Meta:

  • Remarketing. You can use and combine this data in a myriad of ways in order to show ads to people who have visited and performed certain actions on your website. You do this by first creating custom audiences, and then creating campaigns that target your custom audiences. For example, you could:

    • Create an audience of people who added items to the shopping cart, but didn't initiate checkout (i.e. abandoned their cart). You could show those people an ad to encourage them to return to your store.
    • Create an audience of anyone who visited your site in the past several months, and show them an ad or boosted post with your latest video or track release.

  • Finding new fans or customers. Using your custom audiences that are based on your website data, you can create "lookalike" audiences. You can use lookalike audiences to help find people on Facebook who have a similar profile, or similar interests, to people who have visited your website. You could then create campaigns that target your lookalike audiences (which you can combine with other types of targeting on Facebook) to find new fans.

  • Analytics. Meta has a lot of information about the people who are visiting your website. You can use the data that Meta has on your visitors - things like demographics, location, etc - to plan your marketing, promotion and possibly even touring.