The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

You can use pixel data to:

  • Make sure your ads are being shown to the right people
  • Build advertising audiences
  • Unlock additional Facebook advertising tools

With Bandzoogle, there is a built-in integration for the Facebook pixel as part of the Pro plan membership. Here are the steps to add a Facebook pixel to your website.

Note: This option is only available on the Pro plan.

How to add a Facebook pixel to your website:

PART 1

To create your pixel ID.

  1. In your Facebook Business Page, click on 'Events Manager'
  2. Click the green plus icon to ‘Connect to a New Data Source’
  3. Select ‘Web’ as your data source
  4. Click ‘Connect’
  5. On the next screen, select ‘Facebook Pixel’
  6. Click ‘Connect’
  7. On the next screen, read through the Facebook guide and click ‘Continue’
  8. In the next screen, Name Your Pixel and add your website domain name in the field ‘Check your website for easy setup instructions’
  9. On the next screen, click ‘Manually add pixel code to website’
  10. Click the 'Copy code' button and return to your Bandzoogle website

Note: To learn more about creating your Facebook Pixel, check out 'How to Set Up and Install a Facebook Pixel'.

PART 2

To add that Facebook conversion pixel to your site, follow these steps:

  1. From the ‘Edit Content’ tab, click ‘Pages’ on the left side of the screen
  2. Select ‘Site-wide settings’ below the list of pages
  3. Click ‘Facebook pixel’ in the settings pane on the left
  4. Paste the Pixel code from step one into the Facebook Pixel box. (Note: Bandzoogle will automatically parse your Pixel ID number)
  5. Click ‘Save’

PART 3

To verify that your Facebook pixel is working:

  1. In your Facebook Business Page, click on ‘Events Manager’
  2. Click on the ‘Data Sources’ icon and select the data source you just created
  3. Click ‘Test Events’ tab
  4. Follow the instructions to test events

Your test event will be listed in your Data Source ‘Overview’ within 24 hours. If there is an issue, it will be noted in your Diagnostics. You may see a diagnostic for the new site sending data through your Pixel, which you can ignore.

You can now start running ads on Facebook using conversion optimization.

Note: We cannot modify or provide support for external code or a pixel ID. If you have questions or concerns about the pixel code, please contact Facebook Support.

How to add your current Facebook Pixel ID to your website:

If you have already created a Facebook Pixel ID in the past, you can follow these steps to add it to your Bandzoogle website to track conversions:

PART 1

  1. In your Facebook Business Page, click on ‘Events Manager’
  2. In your Data Source list, select the Data Source you just created and click ‘Settings’
  3. In your ‘Settings,’ hover over the Pixel ID and click to copy your Pixel ID number
  4. Return to your Bandzoogle website

PART 2

To add your Facebook Pixel to your Bandzoogle website:

  1. From the ‘Edit Content’ tab, click ‘Pages’ on the left side of the screen
  2. Select ‘Site-wide settings’ below the list of pages
  3. Click ‘Facebook pixel’ in the settings pane on the left
  4. Paste your Pixel ID number from step one into the Facebook Pixel field
  5. Click ‘Save’

Ecommerce event tracking.

Our integration automatically tracks several standard ecommerce events for your website. Some of the events also have some other data attached to them:

  • AddToCart: This event is sent to Facebook when a visitor adds a product to the Bandzoogle-powered shopping cart on their website, and also includes the currency and value that was added to the cart.
  • InitiateCheckout: This event is sent to Facebook when a visitor starts the checkout process.
  • Purchase: This event is sent to Facebook when a visitor completes a purchase on their website, and also includes the currency and value of the purchase.

When your website visitors start shopping and buying, you will start to see the data show up in your Facebook Ads account.

There is a pixel detail page in the Facebook Ads Manager that indicates whether the pixel was detected, and shows some basic analytics including any recent ecommerce events from your website.

How to use the data

There are a few common uses for this kind of data in Facebook:

  • Remarketing. You can use and combine this data in a myriad of ways in order to show ads to people who have visited and performed certain actions on your website. You do this by first creating custom audiences, and then creating campaigns that target your custom audiences. For example, you could:

    • Create an audience of people who added items to the shopping cart, but didn't initiate checkout (i.e. abandoned their cart). You could show those people an ad to encourage them to return to your store.
    • Create an audience of anyone who visited your site in the past several months, and show them an ad or boosted post with your latest video or track release.

  • Finding new fans or customers. Using your custom audiences that are based on your website data, you can create "lookalike" audiences. You can use lookalike audiences to help find people on Facebook who have a similar profile, or similar interests, to people who have visited your website. You could then create campaigns that target your lookalike audiences (which you can combine with other types of targeting on Facebook) to find new fans.

  • Analytics. Facebook has a lot of information about the people who are visiting your website. You can use the data that Facebook has on your visitors - things like demographics, location, etc - to plan your marketing, promotion and possibly even touring.