One vinyl record sold is nice, but two is even better! Over the last couple years, fans have been supporting their favorite musicians by shopping at their online merch tables more than ever.

When a fan is already interested in your music, CDs, or t-shirts, they're invested in what else you have to offer. Now there’s an easy way to let them know about the related products you have available! Introducing: Upsells on your music website.

The purpose of upsells is to increase sales or more specifically, to…