There is something special about the completion of an album. It’s the culmination of hours of time, energy, heart, and hard work. Believing in yourself and your music, you want to get your album heard by as many people as possible.

Much of the success of a release comes from the music promotion that goes along with it. When it comes time to promote an album, you want to be ready with a plan to reach not only your true fans, but also find new listeners.

There are some costs involved in promoting an…