People with many different roles will visit your music website. Your fans might go to your website to read your latest news, or to buy your new music, but event bookers might go to your website to see your performance history and watch videos of you playing. Media might use your website to compile promotional material about your career, and your music. They’ll want to find that information easily.

Creating a digital press kit, or EPK, as a page on your website is a surefire way to make sure your audience…