This is a guest post by Brian Thompson, aka Thorny Bleeder. Brian is a creative coach and marketing consultant. He co-hosts the Music Biz Weekly and Rock Star Branding podcasts, and curates the DIY Daily, a daily newsletter offering marketing advice, music industry news, social media tips & tools, as well as inspirational & motivational thoughts. In this guest post, Brian talks about an often overlooked resource that musicians could use in creative ways to gain more fans and generate more income. Enjoy!