As a singer-songwriter, your process might mean long hours alone at the keyboard. But, sharing is an important part of the process and can open doors to recording, performing, and collaborating with others.
If you’re wanting to take your music career to the next level, creating a stunning website is a good step in the right direction. But, where do you start? We’ve made it as easy and painless as possible to build a singer-songwriter website that reflects your style and invites fans and colleagues to enjoy your beautiful compositions. Building a website that is easy to update as your career expands is the way to go!
As a start, you’ll want to choose a template that makes it easy to navigate your pages and content. Your website should grow with you as you take on more performances, create new albums, and gain more fans.
If you’re just starting out, you’ll want to select three key colors and fonts that will flow through all the pages on your website. Fans appreciate seeing your personality on your website, so take this opportunity to brand yourself with a unique color palette and striking imagery with your template.
They say a picture says a thousand words, so consider what you want to say about your craft! A strong, stylized feature image can help you decide the color palette and overall vibe for your website.
Bandzoogle member Jackie Gage has done an excellent job of this by using a professional portrait with a defined color scheme. She compliments this image with delicate fonts and a gorgeous color scheme throughout her website design.
Although the featured image is the star of the page, content is the opening act, so you want it to pave the way for the rest of your pages. The homepage of your singer-songwriter website is the perfect place to add snippets of the content available on the rest of your website pages.
Add enough content on the homepage to make visitors want to explore more, but not too much to make the page look cluttered. You’ll want to add a few samples of your latest work, some images, and links to your social media pages so fans can find you.
One of the most important elements of your site is your promotion tools. Throughout your website, be sure to add a mailing list signup so you can keep fans up-to-date with your adventures. There are tons of ways to promote your music online, so use your homepage to put your best foot forward.
Share your story
A biography is important to any musician’s website, but it’s essential for the singer-songwriter. Although you’re a story-teller at heart, you may not always get the chance to talk about your own accomplishments.
When you're writing your biography, you’ll want to share your journey and the experiences that made you the amazing singer-songwriter you are today. Include any training, performances, or residencies that made an impact on your craft.
A great example of a bio is on Delaney Gibson’s ‘About’ page. Delaney starts her bio with personal anecdotes, then goes on to highlight her accomplishments. Along with the bio text, you’ll want to include a few images to keep the page visually interesting. We love how Delaney incorporates imagery seen elsewhere on her site, for a cohesive look.
Share your music
Having a dedicated music page on your website is essential for a singer-songwriter. Whether you have demos or full studio albums, showcase them in full here. There are lots of ways you can organize your music page, with singles, albums, and tracklists.
To make it more enticing, this singer-songwriter group opted to allow fans to choose the price they’d like to pay for each track. Fans love this because it gives them the freedom to show support without being limited by a fixed price.
In addition to selling digital downloads of your music, you can also sell physical CDs, Vinyl, and merch. Singer-songwriters are creative, so let your merchandise reflect that creative edge with unique items like custom tote bags, teacups, and patches. Be sure to organize your store page so it’s easy for fans to find what they’re looking for - and discover the special merch you’ve made.
We love that Helene Cronin offers handwritten lyrics to her fans! Fans truly appreciate personalized merch, so explore the ways you can engage your audience.
For a singer-songwriter, performing live gets your name out to fans and collaborators alike. Having a page that lists your upcoming events gives fans all the info they need to come see you perform.
Singer-songwriter Nikia Yung incorporates violin into her music which makes for a fun show. Her tour page gives fans a detailed view of where she’s going to be performing, over a beautiful background image. Adding social media links in a second column is a nice touch and gives fans a way to interact with Nikia before and after the show.
Motion and pictures
Since more fans are turning to the web to find their next favourite artist, videos are an easy way to see and hear you online. David Husted has tons of videos on offer, including lyric videos, videos that spotlight his personality, and live performance videos.
Having an electronic press kit (EPK) on your website shows industry pros that you are serious about your craft. As you know, media professionals are inundated with singer-songwriters trying to get their attention. An EPK is the place to spotlight your best work and get them to notice you.
A press kit will generally include a bio, upcoming shows, hi-res press images, a couple of tracks, and a video. Don’t forget to include a contact form on this page, so that industry professionals have an easy way to get in touch with you.
Melaku does a nice job showing us how it’s done. His EPK is well-organized and features quotes from reviews, a brief bio, and links to his socials right at the top.
Getting in touch
In addition to your EPK contact form, including a dedicated contact page on your website is the quickest way to connect with other professionals and fans alike. Visitors to your website might already know they want to reach out, so add a contact page and offer a few different methods to make a connection.
Adding a custom contact form, social media links, and even a mailing list signup on this page makes it easy to start the conversation.
By taking bits and pieces from the best singer-songwriter websites above, you’ll have your website up and running in no time! We hope these example websites will offer some inspiration for you to create your own singer-songwriter website design that shows off your music.
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