There’s never been a better time to make a website for your music. Although social media can generate buzz, staying in the spotlight on these platforms can be tricky and is often fleeting. With a dedicated rapper website, you’ll be able to showcase your career - without it being buried in a feed.
It may seem like a monumental task to create a website, but we’ve compiled some amazing examples of rapper websites that emphasize their hip hop prowess and journey to the top.
Start with a rapper website template
One of the first steps toward creating an incredible rapper website is to work with an amazing template that raises the bar. A focused rapper template is the perfect way to establish your aesthetic, with custom colors, fonts, and the placement of elements like your menu and logo.
Making a color palette can be a fun exercise in branding. You’ll start by choosing 3 main colors that work well together - then, mix them up in your section style options so the content of your website demands attention.
Dynamic duo Chrome Cats do a great job of defining their style with their template. They’ve echoed the font of their logo in their navigation menu. Then, they’ve gone with a black, white, and red color scheme to match their header image.
Artist: Chrome Cats
A stunning header image shows that you take your career seriously. Use a high quality image that reflects your style and creates drama and intrigue right from the top. Just like Chrome Cats, use the header image as a jumping off point for your website’s overall color palette. This is the true mark of sophisticated rapper website design.
As a rapper, your career is probably always on the move. Your website will showcase all of your happenings, but a call-to-action will help focus your fans and the industry on one major feature of your career. The call-to-action is a great place to highlight a new single or mixtape release, or even offer the opportunity for fans to sign up to your mailing list to keep track of all the latest news.
Young Lyric uses her call-to-action to direct fans to her latest music video. With the call-to-action at the very top of the page, she’s able to direct visitors to her latest features right away.
Artist: Young Lyric
Sharing your story
Now that your fans have seen your face on the homepage, they want to know more about you. They want a behind the scenes look into the life of a rapper, so let them in with a dedicated bio page.
Cody makes it easy for media professionals to use parts of his story for their articles. And, including quotes from reputable sources adds legitimacy to his work. Don’t forget that a bio introduces you to the world, so take your time and think about the message you want to convey.
Artist: Cody Coyote
It’s all about the music
From singles and freestyles to mixtapes and masterpieces, organize your music on a dedicated music page. As a rapper, you likely have a lot of groundbreaking tracks, so clear organization is the key to selling your music on your website.
Rapper Neive goes above and beyond with his music pages. He’s organized each of his EPs onto their own page. Starting at the top with download and sale options, he sets the stage for each release. He then creates unique sections for each of the tracks, writing out the lyrics and embedding a video to make an immersive experience for his fans.
Show up live
Performing on stage is one of the best ways to get yourself out there and let the world know you have skill and style. There’s nothing like letting your flow go to a crowded room. The energy can make you feel invincible, but first you have to get folks to attend. This is where a good events page can help.
Hip hop/soul artist Dynasty does it right, with an events page that features awesome descriptions, the exact date and time, and even a photo gallery of live shots to offer a sneak peek into the experience. This page is perfectly set up to share on your socials, so your fans know exactly when and where to see you shine.
Sell your swag
Hip-hop is not only about music, but style as well. Selling merch directly from your website is mutually beneficial for you and your fans. If your fans aren’t able to make it to your shows, offering t-shirts, hoodies, is a great way to create a connection.
Get creative with your merchandise to set your products apart. Rapper Swann Ivy does this really well, printing lyrics and album art on his merchandise for an ‘in-the-know’ vibe. People love statement pieces, so make your merch an extension of your music. Name brands have nothing on merch from your favourite musicians.
Artist: Swann Ivy
Industry approved press kit
If you’re wanting to be booked and busy, it’s a good idea to add a downloadable electronic press kit (EPK) page to your website. As you know, industry professionals are inundated with musicians wanting to be ‘checked out.’ They have such a limited amount of time, so make it easy for them to see how you stand out.
To get an idea of an EPK layout, let’s take a look at a nice one from Noetic J.
He starts with a quote that defines his approach to music. Following that, he’s presented some great press photos and a short but detailed biography. From there, he adds sample tracks, a video, and a contact form. If you’re able to, use your press kit to highlight positive reviews of your music.
These elements provide the right amount of information so industry pros can learn about you and your music. It’s also great for media pros who can use the content to feature you in articles or blog posts.
Clear ways to connect
Now that your fans and potential agents, labels, and media sources have cruised your website, make sure they know how to reach out to you directly. Add a dedicated contact page on your site, with links to your socials and a custom form.
Rapper and songwriter I.Am.Ueno does it right with a simple contact form and links to her social media profiles and more ways to listen. If you scroll down the page, there’s also a single in the footer, which offers one last glimpse of her work.
Now that you’ve checked out some amazing examples of rapper websites, we hope you feel prepared to take your career to the next level with your own hip hop home on the web.
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