Being a seasoned pianist didn’t just happen overnight, but designing a great website for your music can!
With our simple, modern themes it’s easy to create a beautiful website to highlight your work. The hardest part is getting started, so let’s walk through the pages you’ll need to make your site a success.
The most important page is your website’s homepage. This is the first place a visitor will land when they get to your site, so you’ll want to give it extra attention.
The homepage must be well organized and uncluttered. Award winning pianist, Farshad Zadeh, uses a clean, minimalistic approach to his homepage.
A call-to-action is the one thing you want your visitors to do once they hit your site. It can be signing up to your mailing list, listening to a track, or playing a video. The mailing list signup form is highly recommended since email is still the most effective way to communicate with your fans.
As a pianist, you let your music shine, but fans will want to know more about your personality. A good Bio page expands on your inspirations, achievements and future endeavors.
Susan Merdinger has written a biography that touches on the past, present and future. She's a steinway artist who's had write-ups in many prestigious magazines and journals.
Since this is a music website, you need to make sure it’s easy for visitors to hear your music! You can do this in several ways. The first is to add a site-wide music player to your website. This player sits at the bottom of your site and continues to play while your fans navigate your pages.
Second, you can use our Music feature to showcase all of your songs and compositions. Jeewon Park has an impressive array of music that she displays on a dedicated music page. The built-in music player also allows you to sell your music if you’d like (and we don’t take a cut of any of your sales!)
Third, our built-in sharing tool (through the music feature) makes it easy to share your music through social media. Your music will display and play your music right on Facebook and Twitter. Then your fans can click your song title to get to your site to learn more about you and your music.
Give your fans the opportunity to hear you live by adding a performance page to your site. Chamber musician and piano teacher, Kyle Walker, has gives us an example of a nice concerts page. This highlights his recitals and workshops in an easy to find format.
Also, for Pro members, it’s easy to sell tickets (commission-free) for any event with the built in ticket sales option.
Being an experienced pianist allows you to teach these skills to others. This is a great way to make extra money, and adding a lessons page to your website is a great way to get new clients.
Studio owner and performer, Colleen Sharpe, gives us a good example of what to include on the page.
Providing a short message and images of her teaching other students shows that she's relatable. She also includes an embedded Google Calendar to show her availability. This page can also include rates and a contact form to make it easy for potential clients to contact you for an appointment.
Licensing your songs is another great way to produce an additional source of income. New age pianist Amy Lauren illustrates this with a dedicated licensing page.
She's been successful with placements on Music Choice Soundscapes and NBA TV Specials. A licensing page should include licensing agreement terms, contact information, and a way to purchase the license on the page.
In addition to licensing, Amy has several pages of sheet music for sale. To keep the page uncluttered she’s set up a page with links to each sheet music booklet. She offers the option to buy the full booklet as well as individual pages of sheet music.
Another pianist using the Store feature to sell sheet music is Julliard graduate and Billboard charting pianist, David Tolk. Besides sheet music, he’s also selling physical CD’s. With the built-in Store feature you can sell any physical item, and with our Pro plan any digital file as well.
Now that visitors have checked out all of your pages, you’ll want to make it easy for them to hire you. This is where a contact or booking page comes in.
It may be tempting to ask for a bunch of information, but website best practices show that's not a good idea. The more fields you ask members to fill out, the more likely they’ll abandon the form.
To keep it simple, we recommend using our built-in custom form feature or a GigSalad Quote form. Our Gigsalad integration skins the quote form to your website’s design.
Kevin Laurence's booking page is a nice example of how to make this the focus of the page.
The pianist websites above give you a taste of what elements to add to your own website. We also have many more examples in various music genres for you to check out here and here. Give it a try and soon you’ll have a stunning website design to show off your beautiful music.
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