Beat producers lay the foundation for a successful track. As a beat producer, you likely spend most of your time in DAWs and in the studio with collaborators. If you want to elevate your career, making a website for your music is a great way to advertise the skills you’ve gained creating backing tracks or dance hits.
Nowadays, a website is better than a business card or mix tape when you want to sell beats, collaborate, and connect with your audience or potential clients. Your beat producer website will not only showcase your productions, but it will show visitors who you are behind the DAW.
These beat producer website examples show how to pull together imagery and text in a cohesive way. They’re both sleek and inspiring - let’s take a look!
Beat producer website templates
You’re likely familiar with software interfaces, so when you’re building your site think of your website template like an interface. It will frame all of your work, and set up the navigation so fans and clients can easily find what they are looking for.
Not only is navigation important, but a template allows you to create a visual baseline for the content on your site. There are tons of flexible music website templates to choose from, so pick one that feels right for your style and make adjustments as you go along.
With a beat producer website template, try picking a color scheme that represents your repertoire and personality. Pick three colors and three fonts (one for content and two for titles and headlines) that will look great with the images and text you’ll add on your website. Sometimes, a genre of music will even make us think of a color palette. If you’re mostly creating R&B beats, try a color scheme of red, black, and grey. Creating EDM? Try black, purple, and yellow. If your music conjures up relatable imagery, try to apply that in your template canvas options.
Make visual impact with imagery
As a beat producer, you might be creating rhythms that tap into different subgenres of rap, hip-hop, and even dance music. If you have a diverse catalogue of beats, imagery can help you create a cohesive brand for yourself. Images can include logos, avatars, and pictures of you.
With so many talents to offer, Dion White uses images on his website to create a visual identity. Starting with his homepage, he’s added banner-like promotional images and logos that are memorable and recognizable. He’s also used a great color palette that complements the imagery used throughout his website.
Artist: Dion White
Showcase your beats
Visitors to your beat producer website will want to hear what you’re making, but instead of adding a lengthy tracklist that causes an infinite scroll, get creative with how you present your beats to the public. You can even sell your tracks directly from your website.
Try highlighting a single on your site that’s streamable right from the page. You can set a custom preview clip, so only a snippet of the track plays. Try uploading a watermarked version of the track for the preview clip if you want to avoid people using your music without a license.
Along with a tracklist, Sosa Stacks added music videos of artists that used his beats. This is a great way to show how your music sounds as a finished product. It also lets visitors know you are a professional beat producer with credits to your name.
Artist: Sosa Stacks
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Outline your licensing terms
When you produce beats, you’ll want to license them out to singers and rappers to use for their own singles and albums. Outlining your licensing agreement and setting your website up to sell your beats is essential for a beat producer.
On their homepage, Blue Park Music added a call-to-action that sends you to a page dedicated to their licensing details. They’ve clearly defined what each tier of licensing allows, the cost, and they even added notes for custom productions.
Artist: Blue Park Music
Another interesting way to sell your beats online is to launch subscriptions-based access to your music. Serious Beats set this up on their website, and they’re offering unlimited licenses, trackouts, and more, for a small monthly fee. This is a unique way to earn passive, monthly income on beats you haven’t given exclusive rights to.
Artist: Serious Beats
Tell your story for good SEO
Although you’re focused on making sounds, adding words to your website is a great way to get noticed by people who aren’t directly linking to your website.
Commonly referred to as SEO, there are a few key ways musicians can optimize their website for search engines. A great place to start is by sprinkling text throughout your website that includes keywords related to your genre and profession.
For example, when you’re adding a single on your website, try adding a headline above the track that includes “Beat for sale” or “New hip-hop beat” and a description of the track’s style and production details. Adding a well-written artist bio will also enhance your SEO possibilities.
Miss Taloulah May’s artist bio does a great job of describing her unique approach to beat production, her history with music, and there happen to be a few keywords that contribute to good SEO. Keywords come naturally when you write about something you know and love - your music. Adding imagery offers another level of personalization to this page. Using a full-page background image that conveys her vibe and a logo that pulls in her main font color ties together her page.
Artist: Miss Taloulah May
Interact with fans and collaborators
As a beat producer, you might want your fans and collaborators to watch your journey as it unfolds. Your website can be a central hub for all of your socials and places you can be streamed, so try adding links to your social media or embedding video and feeds to give your website visitors more options to interact with you.
OhmLab is a beat producer and educator who has enhanced the power of their website with an embedded social stream. They’ve embedded their Twitch channel directly onto their website and invite website visitors to chat, subscribe, and tip through the stream. This is a unique approach that keeps visitors on your website. When they’re done watching the stream, they can look through your pages and purchase tracks and merch, or contact you for licensing or collaborations.
Invite visitors to contact you
If you want to expand your opportunities as a beat producer, you’ll want to add easy ways to contact you on your website. Along with social media channels, having a professional contact form on your website is a great way to round out your virtual business card.
Mertz has a simple contact form on his website, but he’s added a column with details beside it. Not only does this text encourage anyone to get into contact with him if they want to use an available beat, but Mertz goes the extra mile by adding that he can create custom beats if the visitor is looking for something specific. The added text makes Mertz an approachable producer.
Whether you’re just getting started with your own website or you’re updating your website design, we hope these examples of excellent beat producer websites will give you the inspiration you need to create a stunning website.
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