When you think about creating or updating your music website, you may focus on your new tracks, and upcoming events or news. But it’s equally as important to make sure you have an effective artist bio page.
This is essential for different audiences to your website, including new fans, venues or booking agents, as well as music reviewers or bloggers.
So make sure your artist bio page is up to date, professionally laid out, and well designed. Let’s look at some great example bio pages!
Content is key
Before you can make your bio look beautiful, you need to write it out. Make sure to list your background, notable achievements, and recent recordings. Then edit down the text with an impartial eye, keeping the content that will allow people to get a sense of you quickly.
Write your content in the 3rd person. This is important for someone using your bio as a promotional tool, who may copy and paste parts of your biography.
It’s also important for your website’s ranking in Google (also called SEO) - if your full name, or band name is listed in the text, Google will be able to see that. If you use “I” or “we” only, Google won’t match searches for your band name to your bio page.
Jon Hart does a fantastic job of this, using reviews and quotes as a way to work in his name in plain text. He also mentions details like his album names.
Be sure to add images
Now it’s time to dress up your musician bio by giving a face to your words. Don’t have any images you love? Do a professional photoshoot, and use some of the images for your Press Kit as well.
Performance pictures, crowd shots, or a few close up images will all work to add some interest to your bio page. Try to use an image that also conveys your personality, to give someone a quick sense of who you are as an artist.
Lee Al-Taquan has a nice example of a playful image that conveys his creative streak, while still matching his website and his music.
Fonts for the win
You’ll want to choose a simple font for your website’s overall content, and the musician bio page is one of the reasons why. Text that is easy to read will look much better at first glance, and will result in people taking the time to actually read it.
To break up large chunks of text, use feature titles. These can be in a different color and font type than the rest of your text. It will add a layer of style, as well as creating a page that looks organized and modern.
To customize your fonts, change the color, link color, size, line-height, and the font type. Try out different fonts with just a click to see what works well, or, you can upload a custom font to get a totally different look that matches your branding.
Make your images, titles, and fonts match in style and color. It might be tempting to make your text stand out in all different colors, but using just one or two will look much more professional (and will be easier to read).
Choosing a font color that matches your theme will work well, or you can pick out a color from your header image. Then your titles can be similar, or you can add a pop of contrasting color to those.
Next, think about your images. Are they all different colors and sizes? If they are, try adding an image filter to make them seem more similar. Think all black and white, or every image in a blue hue family. If you have a photo shoot done, use images all from that same shoot. This will add some coordination to the page.
The end result will be more pleasing and will create a nice flow for your visitors as they scan your bio text.
Coco Love Alcorn does a nice job of this, using a subtle color palette that mixes greys and blues within the images and font selections.
Consider using Columns
A nice way to create a stylish layout is to use columns. With lots of text, breaking it up into digestible bits will always make your readers retain more, and keep their interest.
Your page can be divided into 2 columns, with text on one side and images on the other. Another option is to divide each ‘section’ of text into different columns. So your text may take up 3/4s of the space, with 1/4 used for an image.
Jazz musician Ori Dagan makes good use of columns, splitting his content into columns for a nice flow on the page.
If you prefer to use full-width sections, you can let your text float across the page, then add an area underneath for images, followed by another slot for more text.
Layout for band members
All well and good to write out some content and add a few images, but what if you are in a band with lots of members? You can still create an aesthetically pleasing look while making sure each band member has a bio that highlights their talents and history.
To start it off, write out a bit about the band as a whole, making sure to mention your style of music, how long you’ve been playing together, and a few recent standout accomplishments.
This can go across the top of the page. Then, create blocks to include a title (your band members name), an image, plus individual text bios. You can order these down the page all in a row, or switch things up so that the text for 1 band member is on the left, and the next on the right.
Folk-rock group Elena & Los Fulanos have created a dynamic and colorful band bio page that is appealing and classy. It showcases their story plus their sense of style, and is bilingual to boot!
Bring it all together
The key to a well-designed and eye catching musician bio page is organization. You can use funky colors, bold text, and let your personality shine through in the wording. Just be sure to tie this all together in a cohesive way by choosing colors that coordinate and are easy to read, plus mixing up the page with images as well as content.
Now you’ll be ready when a new visitor checks your bio page to learn more about you, or a venue needs to grab text for your upcoming show. A great looking musician bio page will give your website a lasting first impression.
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