Do you frequently send emails to fans, promoters, agents or venues? Why not include more information in your email signature. It's the part of your e-mail message that appears at the very bottom and it tells a story of who you are, what you do, and features whatever product or service that you are promoting. This gives you the opportunity to advertise your band with every email at no cost to you. Think about it this way - you are a 4 piece band who sends out, on average, 10 emails each per day. This translates to 200 free ads per week or about 10 000 anually. Detailed email signatures not only increase traffic to your website, but they also create brand recognition. An example of a detailed email signature is:
You might want to also include a quote with special offers, such as "Reply to this email with 'Free offer' in the subject and you will receive a free download" or "Sign up to our mailing list at www.yourband.com to receive important updates and show information" or even "Check out photos from our last show at www.yourband.com/photos"
Other places that you can add signatures:
Discussion boards or forums
Mailing lists or newsletters
Auto responders (ie.: Thank you for your message. We will respond personally within 24 hours, but in the meantime check out our music at www.yourband.com.) You can take this a step further and update the auto responder with upcoming events or promotions.
Why not share this with your friends?
Build a stunning band website and store in minutes
Promote your music on your own unique website.
Sell music & merch directly to your fans. Keep 100%.