Fan engagement is one of the most important aspects of building an artist’s career momentum. For musicians, creating content for fan subscriptions in exchange for a monthly fee is a great way to nurture this crowd support, while also developing an effective source of recurring revenue.
Fan subscriptions have been growing in popularity, and it’s easy to see why: these days, a closer, more authentic look at the artistic process is more possible than ever. With the rise of this income model for musicians, we’ve added a new way to encourage more sign-ups from your fans: PayPal for fan subscriptions.
Why use PayPal for fan subscriptions
When subscriptions were launched, we incorporated Stripe as an efficient way to process payments on a recurring basis by direct credit card. Many musicians took advantage of this feature and signed up fans across the world, offering their music, live streams, and exclusive merch as subscription rewards for fans.
Updating our PayPal integration to work with the improved PayPal Business solution offered the possibility to include PayPal as an option for recurring payments. So not only can you accept PayPal payments for your music and merch, you can now accept them for fan subscriptions as well.
PayPal opens up this fan experience to a wider audience; it’s a well-known, trusted source of payment, and many Bandzoogle members inquired about adding this as a payment option. So here we are!
How to set up PayPal for subscriptions
If you are just getting started with fan subscriptions, you’ll want to be sure that you can appeal to your fan base for support on an ongoing basis by providing high-quality content. Then you’ll set up your Subscriptions area using tiers of varying prices, and add the perks you’re offering.
To accept PayPal for fan subscriptions, head to your Payment Settings. You’ll see a spot there to select ‘connect to PayPal’ - following the prompts will allow you to connect to your business PayPal account. If you are already connected to PayPal in your store, you’re all set.
If you are getting stuck on the steps, or experiencing any issues getting it set up, check out How to set up PayPal for fan subscriptions. We’ve tested the PayPal option from many computers in different countries, and included some troubleshooting tips there, if needed.
Try out fan subscriptions through your website
If you want to know more about fan subscriptions, have a look at How to sell fan subscriptions on your music website to see if it might be a good fit for you.
Whether you send updates from your current tour, offer weekly workshops, or release music early, subscriptions are a great way to engage fans by supplying them with exclusive content. And now you can accept payment on a recurring basis through credit card or PayPal, giving your fans even more options to support you.
Set up subscriptions on your band website to engage your biggest fans, 100% commission-free. Try Bandzoogle today!
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