While a band website is designed for your visitors and fans to explore, a Landing page has a singular purpose. This could be to build your mailing list, offer an album or track for pre-sale, or sell a limited edition merch item.
You may have been thinking about using your website to create Landing pages that work with your marketing efforts. It’s now quicker and easier than ever to add a Landing page to your site, using our new Landing Page content templates.
Each content template offers a suggested layout for your landing page, customized to fit the type of marketing campaign you’re planning to launch. This makes it even simpler to capture the attention of your website’s visitors and increase sales conversions, grow your mailing list and so much more.
Digital album presale
Offering a presale of your upcoming release is a great way to encourage your fans to get their purchase in right away. You can offer a special reduced price for those buying early, or exclusive bonus content, and drive people to this Landing page directly. Fans who buy your album in advance will be sent a download link on the date the album is released.
The digital album presale template sets you up with a straightforward image and album combo where you can create the digital download presale, and show off some related artwork side by side in a 2 column layout.
This Landing page will direct all focus to your upcoming album, EP, or single for sale, making it a good choice for a marketing initiative. Be sure to look at the related page-level data once your presale period has ended, to measure how successful your music promotion efforts were.
Your mailing list is an important tool for staying connected with your fans and keeping them up-to-date on everything they need to know about your career. Email can be used for promoting upcoming album releases, tour dates, or even items on sale in your merch store.
This content template adds a clean, simple layout featuring a mailing list signup form centered on the page along with some text to describe your mailing list just below. Customize this text to be sure your fans know you won’t spam them.
Use this Landing page if you’d like to work on building up that all-important mailing list to keep in touch with your fans.
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A great way to encourage signups to your mailing list is to offer a free download in return.
The Fan Magnet template sets you up with a Mailing List Signup Form beside an Image feature. You can customize the mailist list text, and then use the Image feature to which can be used to present artwork related to the free track you’re offering.
Have an important gig or album release coming up that you’d like to promote to your fans? The featured event page template is for you. Quickly piece together a calendar event and artwork (such as the event poster) side by side on a clean landing page.
This is a great way to sell tickets for an event too, which can be set up in the event’s details through the Calendar feature. Then drive your fans to this page specifically to encourage them to attend the event or tour date.
The featured product Landing page template is perfect for highlighting a new merch item. Or you can use it to promote a limited time price on an older item to boost sales. The store feature can also be used to sell services or digital downloads of non-music files, so there are lots of ways to make use of this template to generate interest in a specific product.
How do I add a Landing page content template to my website?
When creating a new page, you’ll now see the new “Landing Pages” page type. Click there to reveal all the content templates to choose from. Select the one you’d like, then keep scrolling down to customize the page name, accessibility options and much more.
However you decide to use your Landing pages, we hope our new page templates provide some inspiration for content ideas, making it easier than ever to put together an effective marketing campaign for your music.
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