Think of an EPK as your professional online resume. It’s an essential package for music industry professionals – booking agents, talent buyers, promoters, music reviewers, and more – to access your work.
Like any resume, your EPK should accomplish a specific goal, whether that is to provide hi-res images to venues, or to promote your new single to playlist curators, or to highlight your performance history for festival applications (or anything else!)
With this in mind, we’ve revamped and added templates to our EPK page layouts, making it easier than ever for you to quickly set up an EPK that serves your purpose.
Electronic Press Kit (EPK)
So what is an EPK exactly? A general EPK, or “electronic press kit”, is an important part of every musician's website. If you’ve built a music website to showcase your music and sell merch online, add an EPK that will serve as an online resume of your career to date.
Your artist EPK will contain assets like your musician bio, hi-res photos, music, and videos. It can be updated at any time, and shared widely in many different contexts. If you don’t yet have a focused goal like the ones listed below, still be sure to add a general EPK to your website to set a professional tone.
EPK to book shows
Playing live shows is a central component of many musicians' experience, and often a vital source of income as well. If you're an indie artist booking your own shows, or you’re working with a booking agent to secure placements, create an EPK specifically for venues. This will help to showcase what you offer as an artist, and the benefits to booking you.
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EPK to advance shows
This new page template was created to help you advance shows once they have been booked. Confirming all the details of a show ahead of the event date demonstrates to a venue that you’re prepared and professional, and this often generates more promotion in return. Make it easy for venues to add your hi-res photos to a website or poster, and include your stage plot, tech rider, and live videos.
EPK for media
Compile your promotion material in one place to help people promote your music or latest project. The EPK for media is designed to support people telling your story through traditional and alternative media. Make it easy for journalists, reviewers, playlist curators, radio hosts, bloggers, etc., to access the information they need, and be sure to update this EPK regularly as you promote new releases.
EPK for radio and curators
This EPK is designed for musicians trying to get more airplay or streams. Your music is the essential focus here, and other assets on the page should help showcase your songs to radio, podcasts, or playlisters. It should make things easier for you when reaching out to music curators, assembling everything they need on one easy-to-access page. Think of this EPK layout as a guide to help you make the most of who you are, while setting the spotlight on your music.
EPK for labels
If you’re considering looking for a manager, label, or publisher to represent you, create an EPK with this goal in mind. The assets here will showcase your music, your brand, and what you have accomplished to date. It should tell your story in a way that’s appealing to potential collaborators. If you’d like to add files for a potential manager or publisher to peruse, use the dedicated file download area. This could include a PDF of your EPK, hi-res images, versions of your bio, and sample music.
How do I create an EPK for my music?
Once you’ve landed on a goal for your EPK, you’ll want to compile all of the material needed. A good place to start is to read The 8 things that should be in every band's electronic press kit and see what you already have, and what you might be missing.
Then you can create an EPK page from a template on your website, adding in your custom hi-res photos, music, bio or album descriptions, and videos. The preset features will be in place already, neatly styled, so you can use them as is. You can also add or remove features, and further customize the look and feel of your EPK.
Keep in mind that you can add multiple EPKs to your website, for different purposes. You can place one (or more, or none) in the website menu, and can password-protect whichever ones you'd like, as well. The key to creating a stand-out EPK is making sure that it pertains specifically to your purpose. Keep it up to date and on brand, and your EPK will help you further your music career goals.
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