This is a video interview with our CEO David Dufresne that originally appeared on the website PromoteYourMusic.net. Promote Your Music was founded by Chris Rocket, an expert online marketer and obsessed with teaching musicians how to use these cutting edge tactics to level the playing field between DIY musicians and major label artists.
In the video, Chris and David discuss:
The most common problems with musician websites...and how to fix them now.
Ideas on getting hits using social media and practical steps to drive people back to your site and onto your mailing list.
Why it’s vital to build a solid audience of 500-1000 fans before you’ll be able to make much money from your music.
David suggests that old school music marketing was just about getting more and more fans because the profit margins were low on CDs...but now with the right subscription business model you could create a sustainable income with a relatively small group of people.
How you can start thinking about your fans as “Patrons”, who will be more than happy to provide a little financial support to make sure you can keep making the music they love. (You become like “Leonardo Da Vinci” and your fans are the King paying you to keep the palace full of nice paintings)