While you’re shredding on stage, your website should be working behind the scenes making it easy to learn more about your band and connect. Creating an effective music website will impress both your fans and industry professionals.
We’re here to help with some tried-and-true steps to create a show-stopping website that will engage your audience online. If you’re just getting started, these rock band website designs should inspire you.
If you’re ready to start adding content, let’s dive in!
Choose a rock band website template
You have the stage presence, so now you’ll want to translate that to your rock band website. Start by choosing a website template that will give you a boost in the right direction. With many music website templates to choose from, go for one that helps your fans easily navigate your pages and content.
Once you’ve chosen your template, you’ll want to land on a great color scheme that matches your band's style. Choose a few colors and fonts to get started toward defining your image online.
Your Homepage is the gateway to the rest of your rock’n’roll website. It will be the first thing your fans and industry professionals see, so use the Homepage as an opportunity to make a statement. With a quick bio, a standout single, a call-to-action, and a great layout you can make an impression with your Homepage right off the bat.
From the top, add a high-quality header image that represents your rock band style. Alternative rock group Attaboy used a press image that incorporates colors from their latest release which creates a cohesive look with the rest of the site, which is good practice for stunning website design.
You’ll also notice they are using a call-to-action in their header to encourage fans to check out their latest release. A call-to-action can be used for mailing list signups, to direct your fans to an album on your site, and more.
You can also upload a video header! A video header is great if you want to show off your live setup or a new music video.
Fans and industry professionals alike love learning about their new favorite band. Let your visitors get to know you a bit better by adding a bio to your website.
Your bio should give your fans a better understanding of your own rock legend. Include your musical influences, your band history, and a description of where you fit in the genre. It’s always great to add quotes and reviews here, too.
We love Caveboy’s About page, which not only features a bio detailing their accomplishments, but also a letter from the band which is a more personal description of what they’re up to!
Let your audience know where to see you live, or live-streamed. Whether you’re playing at a local DIY space, travelling across the country on a whirlwind tour, or live-streaming from Twitch, tell your fans how to catch you riffing in real-time.
The Headlines have a rowdy live setup that shouldn’t be missed. We love how they added an image from one of their shows in the background of their content area section, so when you look at their upcoming gigs you want to be there.
Hint: Add a ‘Mailing List Signup’ on your shows page so you can notify your fans of upcoming dates!
It’s always great when your fans can recognize their favourite songs live or streaming, so help them commit your tunes to memory by setting up digital and physical music sales directly on your site.
We love the way Half Past Two set up their music page, with a tracklist for latest releases and a single right at the top! They also created a two-column layout for older Singles, Albums, and EPs to organize their prolific output.
Even if you have just a few recordings, you can show them off and place reviews next to them to make an impact, like rock band Accidents have set up here:
One of the best ways to make a lifelong fan is to give them what they want - by way of vinyl, t-shirts, totes, and more!
To do this, set up your Store page with merch, such as with bundle offers, standalone vinyls, and upcycled t-shirts.
Being innovative with your merch is another way to express your creativity. Rock band Wolf and Moon really hit the mark with their unique, handprinted, upcycled shirts. You can even let your fans know a little more about your process to let them know how rare their item is.
Whether you’ve captured your high-octane performances, meet and greets, or gorgeous press photos, you’ll want to carve out a space for that directly on your website. Visuals can make an impact with your fans and booking agents, so pay close attention to what you’re uploading.
We love the way Daydream XI organized their photos section with photos of fans, live shots, and press images. There’s something for everyone here and it shows the energy the band brings everywhere they go.
Music videos have come a long way since Elvis’ time! Not only that, but you can now document different aspects of your rock’n’roll life to share with your fans, including vlogs, interviews, and documentaries. Vlogs, live clips, and lyric videos are great in addition to more traditional music videos.
Hormoans take a quirky approach to their Video page, with full-width music videos and short promotional videos of live clips.
One of the most important pages of your website is your press kit. Booking agents, venues, and labels love having a strong overview of your talent and charisma. On your electronic press kit page you’ll want to include high-resolution press images, a bio, reviews, sample tracks, and a way for agents to reach out to you.
0stella does a great job of including all the major elements of a digital press kit and some additional links to full articles and her well-designed logo.
With so many ways to connect, it may be difficult to find the right way for professionals and fans to reach out and follow you. With a clear Contact page, you can make it easy to make the right connections!
Check out Idle Wave’s Contact page, which shows you all the ways to reach out to the band. They added a mailing list signup for fans, a simple contact form, a guestbook, and booking details all in one place - with additional ways to support the band and tons of awesome design elements.
With these tips at hand, you’re ready to create a stunning website that showcases your riffs so you can rise to the top!
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