You didn’t join a rock band to sit at a desk fiddling with a website. NO! You joined a rock band to rock!! The problem is, you still need a website for your rock band so what should you do? Let us help!
In this post we’ll give you the low-down on what you need to easily create an effective rock band website. Take a look at our previous blog post, Website Design Inspiration: Best Rock Band Websites, which highlights a few great rock band websites.
If you’ve already checked it out you’re ahead of the game. Now let’s check out the pages and features you need to make your rock website shine.
As you know, image is everything. That’s why it’s important to put your best foot (or image) forward on the first page of your website. This is not the time to use mobile phone or low-resolution images. Professional images will go a long way here.
The Dead 27s do this well with a nice clear header image of the band. Investing in a professional photographer will make a huge difference for your rock band website design.
Another essential to a successful homepage is a call-to-action. A call-to-action is the one thing you want the visitor to do when they hit your page. The most recommended call-to-action is your mailing list signup form. That should always be at the top of your homepage content area.
You may also have an new album or tour you want to promote. Well, good news! We recently released a call-to-action feature that makes it easy to announce from the header image. This option is available on the Encore, Portside, and Zenith themes. The customized action button directs your fans to the page of your choice for more info.
Now that you’ve grabbed the attention of your fans with a great homepage, they’ll want to know more about your band. Give ‘em what they want with a detailed biography page. An excellent example is from the Canadian Rock trio Still Eighteen.
They explain where they’re from, accomplishments, and news about their upcoming album. Below the band bio, they’ve also included a bio for each band member. This is a great way to show a more personal side with your fans.
One of the best parts of being in a band is rocking out at live gigs. Make sure your fans know where to find you by having a dedicated shows page on your website.
A shows page will list your events in an easy to read format as seen from the Italian street rock band Cream Pie. It'll also include images of live shows and have an option for your fans to share the gig info with their friends.
With our built in Events feature, it’s easy to sell tickets (commission-free!) from your website. Fans will be able to print their tickets and you’ll get a guest list that you can give to the door person at the venue.
The concert experience isn’t the same until your fans can sing along. Help prepare them by giving them a way to stream your songs while checking out your lyrics. To give you an idea how, check out The Elevens rock music website.
The built-in Music feature gives you control over how much of the song you’d like your fans to preview. You can also add your lyrics or track notes in the song options area. This is also great for search engine optimization (SEO). Lyrics or phrases that match something in your song, may index on search engines like Google. This is an unexpected way to get new fans to check you out!
Your fans love you, so why not build a fan army. Brazilian alternative rock band, Supercolisor, does this by offering band merch to uniform the troops. Their Store page includes t-shirts, buttons, stickers and even dolls!
They even offer combo items to maximize sales on their page. This is a clever tactic, as it gives the fan more bang for their buck, while increasing sales volume.
Since your fans can’t see you in person every day, give them something to look at with a dedicated Photos page.
The ska rock band, Slamboni, has the right idea on their Media page by including various types of images. Include a variety of promo, performance, candid, and fan photos to give your fans a peek into the life of a rockstar.
Still images are great but it’s even better when your fans can see you in action. Adding a Videos page to your website is a great way to show off your music and performance skills.
Female punk-rock duo, StarFightRocks, does it right by loading a bunch of cool content to their Videos page. Including vlogs (video logs) is a smart way to let your fans see the less glamorous, yet still satisfying parts of being a musician.
Another fun option is adding a video header to the top of your website. This will be the first thing a fan sees when they get onto your site. Seeing the band in motion really makes your website come alive.
Bandzoogle’s rock band website templates are customizable so you can style it to the look and feel of your band. Design each page with as much content as you want to present to fans and industry professionals.
One page you don’t want to skip is an Electronic Press Kit (EPK) page. This is a one-page layout that gives the media access to a little bit of everything you have to offer. For an impressive EPK page, let’s look at the Press Kit page for Texas rock duo, One Eyed Doll.
Think of an EPK page as a sort of ‘elevator pitch’. You only have a short window to grab the attention of industry professionals. Give them what they need in a compact version of your site. The EPK page should include some images, a short bio, a couple of your best songs and videos as well as a way to contact you.
On that note, website visitors may need to get in touch with you, so having a dedicated Contact page is necessary.
Hard rock band, Chasing After Alice, gives us the perfect Contact page. It includes a custom contact form, phone number, and one more opportunity to sign up to the mailing list.
Your contact page is the last page in your menu, so include the My Sites icons to link to your social media sites here. This encourages fans to continue checking you out after they leave your website.
These website examples should get you going in the right direction, but if you want more (and who doesn’t, right!?) take a look at Website Design Inspiration: Best Rock Band Websites, our Examples page, and the Beautiful Band Websites section of the Bandzoogle Blog.
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