There are many ways you can approach your rap career, but creating a website dedicated to your craft is a sure-fire way to engage your audience. You may not have thought about making a website for your music, but it’s an essential step on your journey. It’s important to have your home on the web, so you can cut through all the noise and have fans, collaborators, and industry professionals focus directly on you.
Whether you’re just getting started in your career, or you’re an established act in your community, designing a rapper website is the perfect opportunity to brand yourself. Start by choosing a template that reflects your personal style.
Choose a rapper website template
An awesome template is a jumping off point - next, think about the colors and font styles that will compliment your aesthetic. We are starting to see lots of gothic title font styles mixed with simple, no-frills content fonts in the industry, but make sure to make your style your own. Go for one or two bold colors with a neutral background color for the most impact.
Your homepage on the web
Your homepage is the first page of your website, so make it count. Your homepage should share just enough information to pique the interest of your visitors and encourage them to do a deeper dive on your other pages.
If you have high-quality images, your homepage can feature a main image right at the top. Take this opportunity to make a visual impression and introduce yourself to your visitors. Think about the overall image and aesthetic you want to convey and apply it here.
The content of your homepage should offer a snapshot of your career. Add a short bio and some images near the top, then go on to feature your social media links, a single or video, and ways to see you live with an events calendar.
Try organizing your homepage with styled sections and cool column layouts, keeping your homepage easy to read and visually interesting. Draw attention to any new offerings or upcoming events with buttons, calendars, or a call-to-action to help break out your content.
More about you
As a rapper, you’re sure to draw from your personal experiences in your lyrics, but let your fans and industry know the depths of your story on your ‘About’ page. A compelling story can leverage your image and create more interest in your music.
On your ‘About’ or ‘Bio’ page, add a text feature for the main story, then add images to drive your story home with visual appeal.
This page can be simple, but your musician bio text should include information about your achievements, what you’re working toward, and anything that would be relevant to someone writing about you in the media.
If you have a mixtape, music videos, or a full album, create a dedicated media page for the best place to hear you on the web. You can even sell your music directly to fans from your website, to make a stake in your own career. Your music page can also be a great place to crowdfund for your upcoming album.
Think about offering exclusive tracks on this page, so that it really becomes the place to hear what you’re making. If you’ve made music videos or have videos of live performances, add them to this page as well for some visual power.
Artist: Hybrid the Rapper
List your events
For many musicians, performing live is where they really shine. If you love the limelight and have upcoming gigs or showcases, make an events page so that your website visitors can easily navigate and find out where they can see you up close.
To make your events listings even more interesting, try adding release dates for your singles or your new album drop in the list.
You can also add a gallery with images from your live performances, backstage antics, and fan meetups.
Artist: Tribe Life Tin
Sell your merch
Branded merch is one of the best ways to engage with your fans. Fans love having tangible items to help them feel closer to, and support, their favourite artists. Create a dedicated store page on your website to offer your fans exclusive swag like t-shirts, phone cases, hats, and more.
Artist: Creative Mike the Rapper
Electronic Press Kit
If you want to book tours, get radio play, or be featured in the media, an amazing press kit for your music is the best way to get your foot in the door. An EPK page is where you’ll want to share your accomplishments and outstanding materials to attract the attention of agents, venues, and labels.
Start your artist press kit with a strong quote from a reputable source, like a media outlet, client, or collaborator. Then, take the best parts from your musician bio and accompany it with a professional image of yourself to put a face to your name.
You’ll want to highlight your best tracks in a music player and any videos that pack a punch. EPK pages can come in different shapes and sizes, but ultimately you want to use this page to focus the attention of industry professionals.
Artist: Mister Classics
Clear ways to contact
Often overlooked is the contact page. There may be tons of ways to find you on the internet, but a page focussed solely on methods of reaching out is the best way to make the right connections.
Start by adding a custom contact form - and you can even add extra fields to learn more about who is reaching out. Adding links to your social media pages and a mailing list signup feature makes it easy for fans to follow your journey.
Artist: Omega Johnson
There are tons of styles and ways to be a rapper. Let your flow for the rhythm shine on your rapper website. Follow the guide above to make a site with a clear path for your career.
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