As a pianist, you’re a musician with plenty of opportunities. Performing recitals, private functions, and teaching lessons are all on the list. Whether you arrange jazz melodies or play keys in a pop duo, you can use your website to engage with fans, list performance dates, book lessons, and promote and sell your music.
Getting the elements of a great pianist website just right might feel daunting when all you want to do is compose melodies and practice the notes. It’s easier than it sounds, and it’s worthwhile to have a website just for yourself to take your music career to the next level. Once you’ve got your content ready, put the pages in place, and add a few images to create a design.
Let’s take a look at how to build a great pianist website!
Choose a pianist website template
Using a sleek, simple website template for your piano website will ensure that it’s mobile-ready and adapts to all screen sizes with ease. As a pianist with lots of music and content, a good choice might be a template that has a simple and clean content area.
Look at the placement of the menu, then add in your header image and your content. See what it looks like, and customize your colors, fonts, and website buttons from there.
If you change your mind, just choose a different template and see how it looks instead. Your content will carry over, so it’s a matter of finding something that visually exudes the feeling which comes across in your style of piano-based music.
Once you’ve chosen a template that you like, you can start setting up the pages for your pianist website.
Create a complete homepage
The homepage is the most visited page on your website, and it’s often the first impression many of your website visitors will have of you. With that in mind, you’ll want to be sure to create a look that sums you up as an artist.
A few important things to include on a piano website homepage include a great header image, a short bio, some music to listen to right away, and recent news.
A homepage often contains more content than the rest of your pages. Choosing a template that helps you divide or section your imagery and content is a big help in making it appear organized. Make sure that your name is somewhere prominent on the page, and that your menu is well-placed and easy to read.
Also consider using a call-to-action to promote yourself right away on your website. You could simply use it to draw attention to who you are and what you do, as a design element. Or you could add a button that will direct your visitors’ attention to the next action you’d like them to take. This could be to book your piano-based act for a show, or to browse your sheet music store.
Another feature that is commonly added to pianist websites is a mailing list sign-up form. This is a super way to keep in contact with your fans to promote your performances or new arrangements. If you are also a piano teacher, you can send out studio news to a dedicated list. This sign-up form could sit right in your header image, or it could go below it.
Artist: Kevin Day
Add an About page
When someone visits your website, there’s a good chance that they’ll want to know more about you. Either they’ve clicked through from hearing your music, they’ve seen an image on social media, or they’ve seen you play. Once they take the step of finding you online, your own website is the place to give them more information.
To create your About page, first write out a musician bio that details your style of music, education, and projects. To go with that text, add an image or two of yourself, with your piano or keyboard if possible. This page should have the sole purpose of talking about who you are, and what you’ve done. Once you’ve added your bio, make the page resonate with your visitors by adding images of yourself.
Artist: Jenie Thai
Set up a Music page
Now for the good stuff - your music! Adding music to a pianist website is an absolute must. If you’ve got albums recorded, then you’re all set to upload your tracks to a music player on a dedicated Music page. Add your album art as well for a visual touch, and then describe your music.
If you have multiple albums, sort them into sections or columns to display across the page neatly. Make sure your music player is easy to see, the song titles are easy to read, and of course, the play button is prominent.
If you don’t have any recorded music ready to go, you can instead add videos, or talk about your music on this page. Imagine someone is coming to your website to listen to your music that hasn’t heard it before. Describe it in a way that will make them want to hear it, right away, or once it’s released.
Artist: Jeewon Park
Sell your music on a Store page
If you do have CDs, EPs, or singles ready to sell, create an online music store as a one-stop shop for all of your music. If you arrange or compose music, add your sheet music files for sale as well. Make sure to describe each item, and add a preview clip of the song if available.
On this page, you could also create a Store where you sell your piano-related services: a practice session for a recital, or a 30 minute online lesson, for example.
Artist: Melissa Alcazar
Add a Shows page
If you perform live, be it on a stage with an orchestra, at a festival with a jazz trio, or solo, you should list all of your shows on a dedicated page. That way, your fans will know where to find you so that they can support you. You can list out private functions as well, to show that you’re in demand as a piano player.
EPK for piano players
Every musician needs an EPK, or Electronic Press Kit, to promote their music and book shows. It’s a one-stop shop that should include a short bio, your best tracks, photos, and a way to contact you. You can create an EPK that focuses on a specific upcoming release, with details on the music, from early radio play to reviews. You can also create an EPK with the aim of booking shows, which will include your bio and career highlights, from sold-out shows to known collaborators.
Artist: Rachel Beck
Studio or Lessons page
Many pianists supplement their income by teaching lessons. If you’re a piano teacher in addition to a performer, add a Lessons page to your website. You can add text to describe your teaching style, mentioning your fees, and whether you offer lessons online. You can ask people to contact you through this page, and also offer payment options here. If you want to build a full website for your piano teaching business, check out How to build a piano teacher website.
To round out your website, add a clear contact page to your menu. This will make it easy for a fan or potential student to reach out to you.
Add a contact form, plus any other information you’d like to provide. If you have management, add their details. If you will provide a quote for lessons or other online piano services, add details to this page. Many pianists will also add social media icons to this page, especially performers who are looking to book gigs.
Artist: Serouj Kradjian
A pianist can be many things - teacher, student, performer, composer - but above all, they should be organized to keep all of those balls in the air. A website that you can call your own will not only keep your career up to date, but it will also spread your music farther, helping you to create more fans, book more students, and play more shows.
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