The piano. Many have tried but very few have mastered it enough to make a career out of it. But you’ve done it. You’ve put in the work and now you’re wondering how to get people to find you. That’s where a nice pianist website comes in.
A pianist has opportunities that some musicians don’t have. Performing recitals, private functions, and teaching lessons are all on the list. You need a nice pianist website design to keep everything organized in one place.
“That sounds great, but where do I start?” That’s a good question - one we’re prepared to answer. Let’s look at a few pianist website templates to show you how to begin.
A successful website starts with a stunning header image and interesting homepage content. A header image like the one on pianist Aaron Mendoza’s site is a prime example.
It’s hi-resolution, professional, and intriguing. It makes you want to know more about the person at the piano and explore more of the website.
A bad or blurry picture in the header can do the opposite, making you look like an amateur. You don’t want that, so spend the money on pro photos. It’s a good investment as you can use these images throughout your pages, your press kit, and on social media too.
Your homepage content is a sampling of what’s to come on the rest of your pages. It should include one or two songs, a few upcoming events, and a video.
It’s also important to add a mailing list signup form and short welcome message at the top of the page as well.
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People hiring a pianist are going to want to know if you have the musical chops to wow their guests. Your website is the place to give them a sample of your work.
Take a look at Nolwenn Collet’s ‘Listen’ page. She’s created a niche to sell ballet class piano music to dance teachers and students alike. Visitors can check out her albums and stream music right on the page. It will help them decide which tracks or albums work best for their needs.
Nolwenn also has the site wide music player at the bottom of the page. Visitors can keep listening as they navigate through her site pages.
Another way to display your music is through a discography page. A discography allows you to show off a catalog of all your recordings in one spot. You can set this up using either the Music or Store feature. That way you can link to each album for a quick sale.
If you want to show projects you’ve worked on without the option to buy you can do that too! Jose Domenech has an impressive discography grid on his ‘works’ page.
This was created in a photo editing software and uploaded as a single photo in our Image feature. Here he highlights his work with Julio Iglesias, the Aladdin Musical, and many more. This provides awesome social proof to prospective clients looking for a skilled pianist!
Your music is flawless, but people want to know they can count on you before signing on the dotted line to hire you. A bio page can make or break this decision.
The key to the sale is customer comfort level. People have to like and trust you before they’re willing to give you their hard earned money. Put them at ease with a detailed ‘About’ page.
A good bio will include bits about your past, present, and future. How did you get started? What have you done? Have you had any successes? What are you planning to do next? These are all questions you can answer in your bio. These are the things that make you relatable to others.
Piano teacher John Tyson approaches this in a friendly way by naming the page ‘Meet the Teacher.’
On this page his remarkable music education and performance history shines.
There are several ways to make a living as a pianist. Private functions are awesome, but public performances set you apart. If you are a public performer (either solo or in a group) get fans out to come see you!
Dirk Maassen’s shows page is well organized. Clear event dates, a performance video, and mailing list signup form.
Some musicians make the mistake of throwing a calendar on a page and thinking that’s enough. That’s ok to display the dates, but you want to encourage the visitor to see you live. By adding performance images and videos they’ll get a glimpse of what to expect at a live show.
Cynthia Marie has a great videos page that also includes a YouTube subscribe button. Those subscribers are generally the ones who will come back to see new videos as they’re posted.
Adding the mailing list signup form is another nice touch. Dirk is smart to place it under his show dates so they can get new show updates. Once on his mailing list they can receive event updates, latest news, and music announcements. The mailing list signup for is the ultimate permission marketing!
If you are a publicly performing pianist (try saying that three times!) you’re sure to get a lot of rave reviews. Anytime you’re mentioned in an article, blog post, or social media you’ll want to note that on your website.
A press page, like that of Big Clayton, is a good place to add these.
You’ll notice he has a sidebar with reviews, then an thumbnail image of a printed article as well. If you click on the thumbnail it pops open to a larger page for easier reading.
Keep adding positive mentions here. Before you know it you’ll have a full page of commendations to brag about.
Besides digital tracks, you can sell other merch with our store feature as well. UK pianist Stephen J. Wood has the right idea by offering sheet music on his site.
To keep the website uncluttered he’s using subpages to separate the available books. Then on each page he displays the individual pieces for sale. Fans and students can buy what they need and Stephen can make some extra income in the process.
You can also sell other physical merch like tuners, practice tapes, and sustain pedals. If you can ship it, you can sell it from your website.
You can even sell digital goods like ebooks and videos. Want to treat your most loyal fans or students? With our Pro plan you can put items on sale or even offer discount codes.
Another great money maker for a pianist is teaching lessons. Stevie Watts has been teaching and performing for 25 years! He gives his viewers a couple of video examples before he jumps into the lesson details.
Stevie has opted to offer both in-home instructions and online lessons through Skype. This maximizes the opportunities for new students.
All the pages above can only go so far unless there’s a way for fans and potential clients to reach out you! A contact page is pretty straight forward but there’s a few key things to keep in mind.
You’ll want to add another mailing list signup form as one last opportunity for visitors to get on your list. Since the contact page is the last page they will be clicking on, so get them on your list before they leave.
Never ever put your actual email address on your contact page (or any page for that matter). Spambots crawl sites looking for this type of info and your inbox will fill with spam. Instead you’ll want to use a custom form and ask for name, email and message. Once they fill it out, it gets emailed to you without the spam attack.
Besides our built in custom form feature you can add a quote form to any page.
Here’s an example from Texas pianoman Tim Georgeoff.
It’s easy to add with our built-in GigSalad integration. You can also add a GigSalad Review feature to show off all the great reviews you get from fans and clients.
Using the guidelines above you can set up a pro website of your own. Our pianist website templates make it easy to design a high-class website that’s all your own! For more inspiration you can check out our sample musician sites and our blog for other superb website templates. If you need a bit more guidance, check out our free online guide How to make a website for your music.
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