You have the massive riffs, the exhilarating stage presence, and now you want to gain the attention of fans and industry leads. It’s time to make an awesome metal band website.
Although social media and word of mouth can go a long way, both of those forms of promotion are subject to algorithms and short-term impressions. A website is the best way to make a permanent impact on your leads for touring, recording, and followers.
Making a website for your music is an important step towards your goals as metal musicians. Let’s take a look at how to design a great metal band website.
Metal band template
The best metal band websites start with a template to enhance your optics. If you have access to professional images, choose a website template that features a main image in the header area. You can also go for a template with a full-page background image, if you have conceptual art that will look gorgeous as a backdrop to your content.
A template is also the place to set your overall color schemes and font selections. This is a great opportunity to brand your project. Go beyond the norm with a custom color palette and unique fonts - just make sure your choices are as legible as they are interesting.
Your homepage is the gateway to the content on your website. A clear navigation menu, with simple page names, will help website visitors find what they are looking for. If you have an upcoming release, use the homepage to draw attention to the forthcoming album or music video with a call-to-action. You can also add the release details directly on your homepage to drive traffic to your music or merch page.
Your homepage can be a general summary of what else is featured across your website. At the top, invite visitors to sign up for your mailing list so you can engage them in the future with important newsletters.
Next, add a brief text description of your band alongside an image that represents you as artists. Your text description will also go a long way for SEO, which is important for your music marketing strategy.
Another great element of a homepage is a blog feature. Often, metal bands will create a blog with musings, tour updates, and insight into their creative process. A blog helps draw in your visitors to make them want to explore more.
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You overcame obstacles, emerged from the ashes, and harnessed the power of heavy riffs to be the band you are today. Let your fans know the true story behind your music with a thorough biography on an ‘About’ page.
With a page dedicated to your biography, you can describe your musical influences, highlight your achievements, and let fans and industry professionals know what is yet to come.
Writing an effective bio might seem daunting at first, but think about what information is most important to someone who is just learning about your band. Often, bloggers, reporters, and industry professionals will look to your bio to familiarize themselves - take this opportunity to introduce yourselves in a creative and tactful way.
With your biography, you can also include some images that complement your story. Use press photos here or, if your primary focus is touring, you can add an image of your band on stage and on the move.
There is nothing quite like seeing metal music live. Whether you are actively touring, or playing local events, putting a detailed calendar on your website is the best way to let fans know where they can see you next.
Display your events using a traditional calendar format, a short list, or a detailed event breakdown. Be sure to add as many details as you can, including the location, date, and time. If you have an event poster, you can add it on this page to create some visual interest.
Selling music and merch
Metal music is complex, so offering your tracks and albums for sale can help your fans learn every tonal value and lyrical highlight across your discography. Add albums, singles, and track sales on a dedicated music page to give your fans the option to listen to your music everywhere they go.
Your fans might want to add more to their shopping cart, so offer them more ways to support you with creative merch. Wearing your favorite band t-shirt has always been a thing, but you can also create branded items like beer cozies, keychains, lyric booklets, and more. Set an inventory cap to make your items even more exclusive.
Add an EPK
If you want to target radio plays, booking agents, or record executives, a professional electronic press kit is your first foot in the door. Traditionally, press kits were mailed to industry professionals, but with your website you can create a downloadable press kit which can be shared with a link or as an attachment in an email.
There are a few ways to organize the content on your EPK, depending on who you are targeting. In general, start your EPK with a powerful quote, then lead into your highlights. Add a biography, a single or tracklist with previews of recent, classic, and forthcoming releases, a music video, and professional images.
Once your website visitors have discovered the amazing content on your website, they’ll want to reach out for more information. Design a page with a contact form - you can also customize your form with fields for additional details, like the industry of the visitor or the purpose of their inquiry.
For general outreach, carve out some space for your social media channel links and add a mailing list signup here, as well. This will give your visitors more opportunities to connect and become your biggest fans.
With knowledge comes power, and with these tips in hand you can create a great metal band website. Trust your instincts and let your creative energy land on the page.
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