How to design a great country band website

From new country to classic Americana, folk, and bluegrass, country music quilts stories that speak to local and personal truths - but how do you share your music with the world? Making a website for your music is an important step toward achieving your goals.  

The best country band websites offer definition so fans and industry professionals know they’re a serious artist with a lot to contribute to the genre and get a slice of the pie. 

Choose a country band website template

To get started, choose a template that represents your brand of country music. Your website country band template will wrap your website in colors, fonts, and set the space for your menu and header images. Take time to customize your template to set the stage for your content. Once you’ve chosen your template, the next step is to add content to your pages and make the website uniquely yours. 

Homepage

At the top of your homepage, you’ll want to feature an outstanding image of your country band. Your header image is the first thing visitors will see when they open your website, so choose one that represents your personality and artistry. 

Since your homepage is the most visited page on your website, it’s important to feature snippets of content that will appear across your website to encourage your audience to delve deeper. For instance, you can start your page content with a single, a mailing list signup form, and a brief introduction to your country band with a short bio and press image.

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Artist: Clara Delfina

Bio page

As a country musician, your personal mythology is important for the stories you weave in your songs. Create a standalone page for your biography to let your audience know what pivotal moments in your life led you to creating country music. 

You can also include important performances and festivals you’ve played, information about any tracks you’ve been featured on, and what is coming next for your journey. This helps show industry professionals that you are a dedicated performer and open to possibilities. 

Music page

Now that fans have read more about you, give them the opportunity to listen to your story in song by designing a music page. You can start your music page with a single, a track that is representative of your overall work, to draw in your audience. 

From there, you can present your EPs and albums and set them for sale so that fans can carry your music to their next camping trip or cookout.  

Since country songs feature universal themes of love, work, and strife, it’s a great idea to add lyrics in your tracks so fans can sing along to your anthems. Add lyrics in your track data and turn on direct linking so listeners can open your unique track page and read along as they listen. 

Store page 

If you have merch for your fans, like t-shirts, hats, tote bags, or lyric booklets, you can present it alongside your albums so your devotees have more ways to support you.

Artist: AJ Jansen

Shows page

Let fans know where you’ll be playing your country music next. Whether you are playing locally, embarking on a national tour, or live-streaming from your home, create a calendar on your website and sell tickets directly to your fans so you can anticipate the crowd or ramp up your promotion.

In your events listings, be sure to include details about the venue, the musicians you’ll be playing with, and any other details that will inspire your fans to mark the date in their calendar. If you’re playing in support of an album release, feature a single from the album at the top of the page so fans can get a jump-start on learning how to dance and sing along live. 

Artist: Mac Leaphart

Media page  

Visuals are a great way to engage your audience beyond. Create a media page to put a spotlight on videos and photos of your country band. Whether it’s a music video or a video of a live performance, fans will appreciate seeing your passionate playing and visual interpretations of your lyrics. 

You can create a simple video of you playing in your home, with some soft lighting and unique artwork or quilts as a backdrop, create a fun and engaging lyric video, or you can produce a whole video that takes your audience on a journey. The possibilities are endless - just don’t forget to feature them prominently on your website. 

Next, add a photo gallery to your media page. If you are a country musician who has played countless festivals, or your focus is in the studio, adding a photo gallery gives your fans a sneak peek of your live shows or inner artist process.  

Artist: Paul Cataldo

Press Kit 

An electronic press kit page is essential for modern musicians. An EPK should contain a few elements, like your country band bio, promotional images, a few of your best tracks, and an easy way to get in touch with you. 

With an EPK, you can make a professional impression on booking agents, record labels, and the press. Take your time to identify which content best represents your musical efforts and create a stunning EPK that’s easy to share with important contacts. 

Artist: Britt Dignan

Contact page

Now that your website visitors have browsed the content of your website, offer them a way to reach out. They may want to let you know they loved your recent performance, they may want to collaborate on future projects, or they may want to book you for future events. Add a page dedicated to all the ways fans and professionals can follow your journey and reach out when they feel inclined. 

On your contact page, add a simple form that offers them space to share their thoughts. You can also add a mailing list signup and links to your social media profiles to nurture your relationship with your audience. 

With these elements of your website, you’re carving out a space for your country music on the internet. Whether you’re just getting started or have an established online presence, use this as a guide to create a country music website that will evolve with your career.