Music teachers make the world go around. So many of us have fond memories of sitting on that piano bench, singing in that first recital, or tuning up for the school band. Even for adults, the pursuit of learning and honing musical skills is often still ongoing.
For music teachers, an online presence is important. It conveys your brand, your musical style, and how you run lessons. Whether you create one page on your music website that talks about your lessons, or build a full music teacher website, it should be organized and offer great visuals.
Plus, you can make use of subscriptions to create income in addition to teaching (think: video lessons, sheet music, archived lesson access, and more).
Let’s take a look at how to build a great music teacher website!
Music teacher website
If you’re a full-time music teacher, you’ll want to create a website with pages that reflect your studio. As a first step, create a simple navigation menu for your pages. Then add content to each page, sprinkling in some imagery and media as you go.
Your homepage will act as a quick snapshot of the rest of your website. You’ll want to think about how this page offers a first impression of you. A great main image will help convey your style of music and professionalism. Think about using a headshot, a performance photo, or a picture of your instrument. Add a call-to-action with a description of your lessons, plus a button to book now.
If you don’t have an image on hand, use a stock image, or choose a website template with no image at the top.
Music teacher website: Erika Nielsen
Next, add an introductory text and image feature that talks about you. This could be a short bit of bio information, or a quote.
Then add images, videos, or text that will navigate your visitors to the rest of your website. Offering private lessons? Create a text and image link that leads to your Lessons page. Want to give prospective students an idea of how you operate? Embed a video of a studio tour, plus a link to details.
Next, add a blog feature right on your Homepage. Here you can write about things like upcoming performances, panels, or discounts on lessons. This will encourage people to check back often for news, and will show that you're a busy, working professional music teacher.
Hand in hand with this is a mailing list signup form. A monthly newsletter with music school news is a nice way to keep your music studio top of mind for your students. Word of mouth goes a long way when it comes to finding a great music teacher.
Music teacher website: Ciara de Leon
Your About page is the place to create your musician bio by writing out your qualifications. Listing your own music education, then your history of teaching and performing is a great place to start. Break up your About page into nicely readable chunks by using sections with different background colors, and image and text features.
If you’re making a music school website with several music teachers, you can place individual bios here in a 2 column layout. Add text on one side and a photo on the other with the image and text features.
Making use of some parent or student testimonials in Quote features is a nice touch as well.
A music page is a great way to offer some insight into the style of music you teach. Include example audio tracks, or YouTube videos of past recitals. If you offer sheet music charts or want to show potential students songs they could learn, put those on your Music page.
Music teacher website: Kevin Durkin
A Frequently Asked Questions page is a great way to address concerns and talk more about what you offer. You could describe the format of a typical lesson, and discuss your teaching style. As the last question, something like “How do I find out more information?” is a great way to insert your contact details to make it easy for people to get in touch with you.
Music teacher website: Isabel Marchselli
Pricing & Policies
Create a professional impression by using a page to outline your rates and teaching policies.
Some things to consider for this page:
How much do you charge for 30, 45, and 60 minute lessons?
Do you offer extra services such as masterclasses, arranging, or accompaniment?
Do you offer make-up classes? Do you need 24 hours notice for a cancelled lesson?
Do you teach on holidays?
When does your music lesson year start, and finish?
How and when do you accept payment (per lesson, per month, per yearly session)?
Vocal teacher website: Rob Cates
If you perform regularly, or offer workshops or clinics, add an Events page, or an Events section to your Homepage. It's a great way to make sure your students know you are actively performing and part of the musical community.
It looks good to potential students, helps promote your shows, and can get more people into a class you're offering.
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Store & Payment page
Using the no-commission store feature, you can add lesson packages and accept payment via PayPal or credit card. This could include one-time lessons over Skype, special workshops, or deposits for lessons.
Some music teachers also sell their own compositions, pdf transcriptions, and lesson books using the digital file sales option. You can even add a discount code to offer special promotions, or place items on sale to clear out your stock at the end of the year.
Subscriptions for music teachers
As a music teacher and content creator, selling subscriptions on your music website may be a good fit for you. Create a page where your students can subscribe, and offer tiers with access to archived lessons, songbooks, tabs, and live online lessons.
Other rewards for your website subscribers could include video tutorials, Q&A sessions, and song requests. While you may be focussed on teaching students in person in your area, with subscriptions you can reach a wider audience online, and generate some extra income.
A clear Contact page is a great way to encourage people to get in touch for more information about your music school or private studio. Think about including your phone number here for people who want to discuss details over the phone.
Include your physical address as well. You could even add an HTML feature to embed a Google Map of your location, making it clear where you are in the city.
Make your music teacher website stand out with a clean template, interesting imagery, and organized content. You’ll attract more students, and be well-equipped to inform them of what you have to offer. Be sure to check out these music teacher websites for some inspiration!
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