Whether you are wanting to earn extra income from your music skills or you are a full-time teacher, creating a dedicated website for your guitar teaching business is a must. It’s a great way to be noticed in search engines for guitar teachers in your area, and present a professional, easy way for potential students to connect with you.
How do you create a guitar teacher website that makes you look like the best option for your music students? Let’s take a look!
Choose a guitar teacher website template
To get started with your website, choose a guitar teacher website template that gives you the amount of customization options you need. If you’re just getting started on your first website, get website design inspiration from fellow guitarist websites or ask your current students what they might like to see in your website design.
A guitar teacher website design should reflect both your professional and personal style. Try to pick a template that is more approachable (as opposed to a very avant-garde template that might be great for your other projects). From there, choose between 2 - 3 main hues for your template’s color palette. You can pepper those colors throughout your headings, section backgrounds, link highlights, and text.
Don’t forget to choose a couple of fonts that you’ll use for the text throughout your website. These stylistic elements will brand your business, but you can always come back and update your template or change your design completely when your business needs change.
The homepage is the first page on your website, so you’ll need to be as informative as possible within the first frame of the page load. At the top of the page, add an image that represents guitar lessons. You might go with stock imagery of a person playing guitar, or if you have photos of you teaching, or your studio setup, the header image is a great place to add those.
In the header area, a call-to-action button is a great way to engage potential students. With a call-to-action, you’ll want to have a clear heading and description, then add a button as the action part. A guitar teacher website’s call to action can be something like a ‘Get in contact’ prompt with an ‘Email’ button that will load the visitors email composer or, add a link that goes directly to your tuition and subscriptions page.
Your website menu will also be in or around your header area. To avoid having this area be too visually busy, be sure that you only have a few menu pages listed. If you want to have a lot of information across your site and more than five pages, try creating main pages then add the related pages into the submenu options!
Following your header area and menu, you’ll want to present yourself as a professional and adept teacher. You can add a picture of yourself next to a short bio that touches on your style of teaching and your experience as both a teacher and professional musician.
From there, you may want to add some videos of you teaching or playing. If you can, create a unique column layout and stack videos side-by-side to show off your ability as a guitar teacher.
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Guitar teacher website: Heights Guitar Teacher
As a guitar teacher, you’ll need to present yourself as a trustworthy, talented, trained professional. By creating a standalone bio, or an about page on your website, you’ll be able to tell prospective students exactly what your experience and knowledge brings to their learning journey.
Similar to a great musician bio, you’ll want to start your bio with a little bit about why you love music and what styles of music have had an influence on your craft. From there, detail your formal and informal education experiences, professional background (including touring, residencies, and studio work), and anything else that makes you an incredible guitar teacher.
Guitar teacher website: Katie Rosewood Guitarist
You can round your bio out with your approach to teaching and how you can relate to your students. A positive tone will help prospective students know you are qualified to teach them how to be amazing musicians.
To further prove your ability to teach guitar students, it’s a good idea to add a page dedicated to your own musical output. This can include tracks from albums you’ve been featured on, music from your own personal projects, or videos of you covering classic hits like Moonlight Sonata, House of the Rising Sun, or Enter Sandman. This can show that not only are you a talented teacher, but you are also a creative musician.
You may also have quick tutorials for different strumming techniques or a step-by-step breakdown of a beloved pop-punk song. Feature those videos on this page to show your personality and style.
If you want to go a step further, you can offer sheet music for sale on this website page. Selling music lessons, sheet music or tablature can be a lucrative side business that will generate income in the background. Use a store feature that allows you to sell digital downloads and make sure to add some info about this option on your homepage to drive traffic to your selling area.
Tuition and subscriptions page
Since you’ll be catering to students with different levels of experience, you’ll want to create a detailed tuition page that outlines what the learning outcomes are for each tuition schedule you provide.
Design-wise, try creating a multi-column layout and in each column, add a heading to describe the lesson type, such as ‘Beginner’ or ‘Fingerstyle.’ From there, add what will be covered in the lessons in bullet points and the estimated amount of time to completion. Don’t forget to add the price of your lessons, whether it be an hourly rate or based on a course. With a tuition page, you should also consider adding actionable buttons, like an email prompt or a link to your contact page.
Guitar teacher website: Guitar Tuition Colchester
If you have pre-packaged lesson plans or course-work, try creating a subscriptions page. You can offer these lessons behind a paywall and your students can pay a monthly fee for access to basic or advanced self-directed lessons. In your subscriptions pages, add file downloads for sheet music, YouTube videos that are set to unlisted (so only your subscribers can see them on your website), and even a forum where you can communicate directly with your students and answer their questions throughout the course of the program.
FAQ and testimonials page
Aside from your tuition schedule, you will want to include a FAQ page that addresses any questions students might have about how lessons are structured, where they can take their lessons (in-home, in your studio, or via zoom), your availability, and anything you might want to talk about up front that helps students know more about your approach. You may receive a lot of inquiries with similar questions, so use the page to answer those. This will help students know that when they sign up, they have made an informed decision.
Guitar teacher website: Palau Guitar School
On this page you can also feature testimonials from current or former students. Testimonials are a way to add ‘social proof’ to your teaching techniques and they can make a great impression on students who might still be on the fence about taking lessons. It’s a good idea to add at least three quotes to your page that attest to your professional and genuine teaching approach.
Guitar teacher website: Lyle Long
You may link to your contact page from elsewhere on your website, like your call-to-action or your tuition table. Of course, your contact page should also sit in your menu for quick access! However your website visitors land on this page, be sure that your contact form addresses their needs and makes it easy for you to manage your correspondence.
In your contact form, try adding a multiple-choice option for the style of lessons your prospective student will want to take. For example, if you offer fingerstyle, classical, and rock guitar lessons, add those options as multiple choice with the heading ‘Guitar Style.’ You can also add a multiple choice option for days of the week the student is most interested in or time slots. These types of pointed options help you have a clear understanding of the students’ needs so you can continue the conversation confidently.
Guitar teacher website: Wolf Guitar School
We hope these steps help you have a solid foundation to get started on your own guitar teaching website. Creating a website for your teaching business allows you to market yourself to prospective students and let them know you’re the best teacher for the task.
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