What are you releasing, and for whom? 

These two decisions should sit at the core of your music release strategy. You will need to release both EPs and albums during the course of your career, that’s a given—but the decisions surrounding when to release and on which format should be informed by the expectations of your target audiences. 

Listeners today have very specific behaviors when it comes to music consumption; behaviors that you need to adapt your strategy to if you want to be successful. And…