As a modern-day musician, you’ve seen what a crucial role social media marketing plays in getting more fans for your music. But actually figuring out what kind of content to share can be confusing, especially if you’re not getting as much engagement as you’d like yet.

What it all boils down to is finding the right balance for the specific audience you’re trying to build. There’s no exact science to it, but it’s safe to say that for every self-promotional post you publish, you should have many more…