Another big update, this time to the mailing list. Brad revamped it from top to bottom and added some powerful new features:
Automatic fan location
We now automatically find the location of your mailing list members when they click any link in your mailouts. This means that even with just an email address, you can find out where your fans are coming from! Even better, we've retroactively done this for all the members in your current list, so you'll notice cities listed for a lot of existing fans (if you've sent mailouts with links in the past).
Send by location
Now that you know where your fans are located, we figured you'd want to target your emails to specific areas. So, in the "targeting" step we've added the ability to send to fans around a specific zipcode (for example, all fans within 100 miles of zipcode 90210). This is great when you're announcing tour dates but don't want far-away fans to get those emails.
A whole new look
Finally, the interface in the control panel has been completely revamped, making it faster and much easier to use.
With this update to the mailing list, the new site traffic system, and last week's "email for a track" option, you now have both powerful incentives to grow your fanbase, and also detailed data on who those fans are when they sign up. In an upcoming blog post, I'll give you some tips to take maximum advantage of these features!
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