Releasing singles at a steady clip is one of the keys to success in today’s music industry.
Daniel Ek said as much in a controversial 2020 interview:
The artists today that are making it realise that it’s about creating a continuous engagement with their fans.
And the rise of artists such as Billie Eilish and Lil Nas X proves the power of more frequent, smaller releases. Both had been releasing singles and EPs for years before dropping a debut full-length album.A steady music release schedule …Read more