Artist Website Design Inspiration: How to Create a Stand-out Digital Press Kit (EPK)

Website Design Inspiration: Stand-out Press Kit page (EPK)

Who: Simon Andersson
What: Country singer/songwiter
Where: Nashville, TN. by way of Sweden
Why their website rocks: When you first arrive at Simon's website you're hit with a clear, professional background image and custom logo. This matches the feature titles font to tie the site content together. 

As you scroll down, you'll notice Simon's included only quality images down the page. This makes visitors want to stick around and see more. Notice he's added text onto his professional images to serve as clickable buttons to navigate to other pages.  He also keeps the page flowing by breaking up sections into different rows and columns

All the pages on Simon's site are nicely organized but one stands out in particular - the Press page. Experienced music professionals are busy so when viewing a website they want to get in, grab what they need, and get out. Simon's page is set in a fashion that allows an industry pro to get a quick glimpse of everything he has to offer which shows he respects their time (bonus points!)

He starts the page with a nice, big video to introduce hismself and his music to his fans and music insiders. Next he offers two bright download sections - one for hi-res press photos and the other for a downloadable EPK (electronic press kit.) Just under that he adds a distinguished bio, his individual album tracks and a list of noteworthy performances.

Last, but definitely not least, he's included many linked press reviews. This part is important as music professionals like to work with someone who's already had a bit of experience communicating with the Press. Looks like Simon's built a great rapport with bloggers, journalists and reporters as he has many articles to show for it. 

[The 8 things that should be in every band's digital press kit]

Country singer/songwriter Simon Andersson Press page

We love the way Simon has designed his website to stand out with fantastic images, organized sections and an effective Press page. Well done! For more design inspiration, check out our Website Examples page and the Beautiful Website Templates category of our blog.

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Posted by HABAKA kfj on Aug 11 2015 5:58 AM
Thanks for sharing, really Simons site and EPK is amazing! Hugs