One of the best tools to use to engage with your fans is a blog. A blog is essentially a web log, an online journal where you can post entries and where your fans can leave comments.

Blog posts can be used to announce news (album, tour, etc.), document experiences (recording, touring, etc.), or offer anecdotes from your personal life (passions outside of music, funny pets, etc.). Posts can be mostly text, mostly photos, or you could even do video blogs.

Why Blogging is Great for Fan Engagement

…