If you’re just starting to dip your toes into the world of online music marketing, the number of platforms at your disposal can be overwhelming. Fortunately, many of them are free (or very affordable), so there’s little risk with trying them out.

So, which online marketing tools are the most essential for musicians who are trying to cut through the noise, find their audience, and build relationships with new fans? Read on to learn about some of the best options available to DIY artists and bands…