As an independent musician in 2021, you’re likely aware that building a multitude of ways to support your music is no easy feat. But there are many ways to make money with music online, using your website. Sorting out which revenue streams work for you and then promoting those goes a long way to creating a sustainable career.
Using your website to endorse your music as well as your other offerings can establish a solid diversity of ways to earn money.
1. Promote a music workshop
If you are a music teacher, or an avid musician building up a resume offering classes, create a page on your website dedicated to workshop promotion.
Perhaps you’re visiting local schools, music organizations, or giving a workshop to your fan subscribers. First, lay out all the details on your page: from pricing and content to booking instructions. Then use this page to share your workshop details in the promotion stages, whether you’re offering a course in person or online.
Once you've settled on your schedule and you want the participants to prepare in advance, create a one-page overview of the material you’ll be covering.
As a bonus, this page on your website can be exported as a PDF document that you can send by email or print out. If you plan to offer multiple workshops that differ slightly (date, cost, location, etc.) you can duplicate the page to reuse as a layout, and simply update the details.
Tip: create a printout for in-person participants to keep. They may want to take notes or save it for future reference.
2. Add information about a Single
Promoting a new single? Use your artist website to create a page that serves as a one-stop-shop to everything the press, fans, or promoters need to know. Once you’ve added the details of your single (track information, your bio and contact information, etc), create a PDF version of the page to send out - use this to garner attention from radio hosts and other press outlets.
If you don't have music coming out soon, you can create PDF page versions for older albums or singles, offering behind-the-scenes information to the fans who want to take a deep dive into your discography.
Tip: print these pages as keepsakes of your own, perhaps storing them along with physical copies of your albums.
Artist: Doctor Payne
3. Create a downloadable version of your EPK
To help promote your music and online presence, create an EPK for your music that reflects what you are currently developing - if you are trying to book gigs, prepare a page that talks about your draw, your recent or memorable shows, and what you’re bringing to the stage this time.
Use imagery to create an EPK that is visually pleasing, then create a PDF version to attach to an email for outreach to promoters or venue bookers.
Be specific. If you are reaching out to a small venue, mention similar places you’ve played in the past and how the show was received.
If you are a cover band, or a band trying to book weddings or corporate events, create a page that highlights your experience and provides a sample song list. You could even add package details or pricing on this page.
Tip: choose one of four preset EPK templates depending on your current music goal. Then populate the content and check how it looks as a PDF document before attaching the page.
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4. Make a poster for an upcoming show
Need to create an online event that gives your audience all of the details they need to see your show? Whether you’re playing live or hosting online events, try using the Image and Text feature to make a quick and easy poster that you can send out via email.
If graphics aren’t your forte, experiment with typography - use different sizes of text to create a simple poster that fills in all the details. You could use the poster for a live show, a streamed performance, or as something to quickly send to your fans and subscribers in addition to a text email.
Tip: set your image to full width, or allow the text to sit overtop of your image for a modern look.
5. Create a press release
Write a press release to go along with an upcoming album, single, or career highlight. You can let this information live on your website on a hidden page, or you can create a PDF file to then send out to media contacts to encourage press coverage. With the design and layout options built into your website template, you can ensure that the press release matches all of your branding. You can also create a professional layout with images and text if desired.
Tip: be sure to add a link back to your website so that the recipient of your press release file can visit there to explore further.
Artist: Pascale LeBlanc
You can find the option to export your page as a PDF under page settings > Export as PDF, on any page. If you haven’t yet tried out creating PDF versions of your website pages, check it out! It's an easy way to help your promotional efforts by using content you’ve already got on hand and ultimately make more money from your music.
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