5 Ways to Lose Fans on Twitter

Most artists and bands now use Twitter to promote their music and connect with their fans. But like with all promotional tools, there are certain things you should avoid doing. I’ve searched through literally thousands of artist accounts on Twitter and noticed some alarming trends. Here’s a quick Top 5 things that could cause you to lose your fans on Twitter:


5 Ways to Lose Fans on Twitter

1. Don’t respond

Twitter isn’t just to talk at people, it’s meant to be a conversation, so don’t ever leave a fan hanging. If they’ve asked you a question or commented on something you’ve said, respond as soon as you can.

2. Only promote yourself 

If your entire Twitter feed is made up of tweets like:

“Come to my show tonight!”

“Buy my album!”

“Check out my music!”

Chances are, your fans are going to tune out. Yes, you need to let people know if you’re playing a show, or where to buy your music, but not all of the time. Instead, focus on connecting with people by responding to their tweets, asking questions, or by talking about things that interest you. You never know how those little things in life will help you to connect with your fans and strengthen your relationship with them.

3. Use the same content on Twitter as on Facebook

Although there is inevitably going to be some cross over, make sure that you are putting out some different content on Twitter than you are on Facebook. If it’s always the exact same, then why should people follow you on Twitter? And if you’ve synced your Twitter & Facebook accounts, use something like selective tweets so that only some of the content goes to both accounts. Take advantage of the possibility of longer updates on Facebook and use Twitter for more frequent updates and constant fan interaction.

4. Tweet too much

If you’re updating your Twitter feed every 2 minutes with mundane details about your daily life, chances are, people are going to stop following you. A handful of updates everyday is enough, so if you start tweeting several dozen times per day and start losing followers, it might be time to scale back a little bit. 

5. Rarely Tweet

And last but not least, if you’re not active on Twitter, then don’t expect your fans to keep following you. You’ll need to constantly keep in touch with your fans to hold onto them and to grow your following. Even updating your feed just once a day will help to give fans a reason to stay in touch with you on Twitter.


Mayan Fox
Posted by Mayan Fox on May 17 2011 2:32 AM
Guilty of 3 of the 5 above. Twitter's not as big here in Australia as it is in the States but I need to assume it will be and work it a lot better!
James Berkowitz
Posted by James Berkowitz on May 17 2011 1:49 PM
Nice article Dave. Thank you very much for sharing. I see the internet and social media as a reflection of our inner selves with thoughts and action. What took time to spread years ago or was kept in one's hometown over a period of time is now immediate as in the universal laws of physics in which the result is "action and reaction" or in nature "cause and effect". The sooner people embrace the WE instead of the ME the sooner more positive response and embrace from the vast sea of humanity interacting via social media.
Caroline Ty
Posted by Caroline Ty on May 17 2011 6:25 PM
As with life - its all about give and take!:D
Sean T Wright
Posted by Sean T Wright on May 18 2011 6:34 AM
Thanks for the common sense tips, Dave.
Dave Cool
Posted by Dave Cool on May 18 2011 4:55 PM
Thanks for the great feedback guys! Cheers.
The Kevin Thornton
Posted by The Kevin Thornton on May 25 2011 3:48 PM
I recently wrote a blog about Giving with Serenity through social media that goes along with your thoughts. It can be found here http://bitly.com/famousgiving
Pettidee / Soldier Sound Recordings
Posted by Pettidee / Soldier Sound Recordings on May 31 2011 10:32 PM
Good Stuff. Thanks Dave
Skyworks Productions
Posted by Skyworks Productions on Jun 1 2011 2:08 PM
Anyone have any advice on how to get Followers on Twitter? I set up a Twitter profile, but it just seems to sit there and I don't think anyone is seeing it. I'm new to Twitter so I'm not sure how it all works. Thanks!