Guest post by Howard Steele from SuperbWebsiteBuilders
With thousands of musicians around the world, standing out with your own music website might seem like an impossible challenge.
But, it’s easier than you might think. Especially if you pay attention to SEO-friendly content, email marketing, and other tactics that are helpful with driving long-lasting traffic.
1. Set up a blog
This doesn’t mean just start blogging. Producing content requires a base of knowledge, and good writing skills. On the other hand, music brings so many great topics to share with your audience, especially if you’re a professional musician. So you’ll need to blog about things that would be of interest to your website visitors, and fans.
From traffic driving perspectives, a blog will let you:
Create a bigger number of website pages to be ranked by Google
Constantly update the site with new articles
Deliver relevant info to your target audience
Tip: The more pages your website has, the more often Google will visit your site to index them letting the website show up more often in search results. The key to success is to produce SEO-friendly content.
2. Write SEO-friendly text
SEO-friendly does not simply mean to load your content with relevant keywords, making them impossible to read. SEO optimization is a strategic approach that includes several stages to consider.
The good news is that it can be completely free. All you need to do is generate target keywords and phrases.
Simply blogging won’t let your site show up in search results. You’ll also need to publish text that your fans are looking for.
Many free services make it easy to sort out popular target key phrases highlighting their volume and competitiveness, like the Google Keyword Planner tool. Another good way is to simply type in the phrase in the search and check the most popular words users mainly search for.
For more tips on finding target keywords, check out SEO Keyword Research for Musicians
Text optimization is a simple, yet effective way to drive more traffic. This is where titles and descriptions can help.
Title and descriptions
Proper metadata is essential. Text titles and descriptions provide a quick view of the page for users, highlighting the key points. They can also contain main keywords and phrases from the list you generated with the Google Keyword Planner.
To help develop a comprehensive SEO strategy for your own music website, check out Bandzoogle’s free eBook: A Complete Guide to SEO for Musicians
3. Get your articles published by other blogs
Backlinking is a very powerful tool when it comes to boosting search rankings. However, it will only work if you have a lot of quality content. The idea is to get as many backlinks to your blog or website as possible.
Finding good websites to write for is not too difficult. Once again, your keywords may come in handy. Type them in the Google search and add “guest posts”, “guest articles” or “write for us”. You can then create a list of blogs that are open to publishing relevant articles.
Tip: to make your backlinks as effective as possible, you should use them in the natural context with an anchor text. Make sure they deliver real value to readers.
4. Fan acquisition: grow your email list
This is where you can use mailing list sign up forms, and contact forms. If your content is good, readers and fans will probably want to read more.
Use simple forms to ask them to subscribe. The best way is to put them at the end of the blog posts, a call-to-action on your Homepage, and on your Contact page. You can ask visitors to follow your social accounts as well.
Tip: user various channels to promote your mailing list. This might include your own blog as well as on social media. Ask visitors to subscribe in exchange for a free download, or other exclusive content.
5. Promote your website on social media
Make sure you share each and every new post, article or career news through your social profiles with a link back to your website. Also encourage your fans and readers to share content from your website to their own social profiles.
The key to success is to offer unique and exclusive content your fans can’t find anywhere else.
Howard Steele is a proficient web designer and Internet marketing specialist with over 12 years of niche experience. He is the owner and chief editor of SuperbWebsiteBuilders, where he personally tests the most popular website builders and hosts, and writes detailed reviews and comparisons.
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